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General Electric Offers a Wide Range of Products and Services

Question 40

Multiple Choice

General Electric offers a wide range of products and services for a variety of markets. Not only does GE sell to consumer markets, but to industrial markets as well. The variety of the offering is impressive, from light bulbs to jet and turbo prop engines. General Electric has engaged in:


A) diversification.
B) product development.
C) market penetration.
D) market development.

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