Arm & Hammer Continues to Introduce New Products Based on the "Eliminates

Arm & Hammer continues to introduce new products based on the "eliminates odors" selling proposition. A couple of years ago, one of Arm & Hammers winners was the Arm & Hammer Cat Litter. This product has had initial success and sales are still increasing. Which of the following marketing activities would be appropriate now for the A & H Cat Litter?

A) Providing coupons to motivate hesitant buyers to try the item
B) Communicating product details through television advertising
C) Design a new packaging for the product
D) Drop the cat litter line

Correct Answer:

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Access For Free