Question 1

Explain the benefits associated with the global product launch.

Accepted Answer

The answer of Explain the benefits associated with the global...

Question 2

Laboratory test marketing is:

Accepted Answer

A) the same as micro-test marketing, for all intents and purposes. 
B) pre-product ascertainment. 
C) the least realistic method in terms of assessing consumer behaviour over time. 
D) the use of a continuous panel of consumers encountering new products in normal retail outlets.

Question 3

Which of the following is not a reason why investments for R&D abroad are made?

Accepted Answer

A) Newness of product, customer characteristics and geographical proclivity 
B) To aid technology transfer from parent to subsidiary 
C) To develop new and improved products expressly for foreign markets 
D) To generate new technology of a long-term exploratory nature

Question 4

Which of the following statements about global product launch is correct?

Accepted Answer

A) The global product launch is overrated. 
B) It means introducing the products at absolutely all countries at once. 
C) A simultaneous worldwide introduction solves the 'lame duck'. 
D) None of the above.

Question 5

Which of the following is not a brand's benefit to the customer?

Accepted Answer

A) Simplifying everyday choices 
B) Reducing the risk of complicated buying decisions 
C) Extending the user's self-image 
D) Offering a sense of community

Question 6

According to the textbook, which of the following is false?

Accepted Answer

A) Brazil is a test market used by Procter & Gamble. 
B) Thailand is a test market for Unilever. 
C) Australia is a test market for Harvey Milk. 
D) Singapore is a test market for Coca Cola.

Question 7

Lead users are:

Accepted Answer

A) companies, organisations or individuals who are ahead of trends. 
B) clients who buy the greatest volume of products. 
C) those who have leads that are not available at present. 
D) companies, organisations or individuals who are ahead of trends; and those who have leads that are not available at present.

Question 8

______________ markets are the least realistic in terms of consumer behaviour over time, but this method allows the participants to be exposed to television advertisements, and their reactions can be measured in a controlled environment._____________ involves a continuous panel of consumers serviced by a retail grocery store operated by the research agency._____________are based on a continuously reporting panel of consumers.

Accepted Answer

A) Laboratory test; Microtest marketing; Forced distribution tests 
B) Laboratory test; Forced distribution tests; Microtest marketing 
C) Microtest marketing; Laboratory test; Forced distribution tests 
D) Laboratory test; Real test; Forced distribution tests

Question 9

The managing unit of a typical global product development program has prime responsibility for accomplishing worldwide technical development and design of a new product.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is not a reason for international product failure?

Accepted Answer

A) Customer filtration 
B) Lack of product distinctiveness 
C) Unexpected technical problems 
D) Mismatches between functions

Question 11

Which of the following activities is not part of a typical global business management?

Accepted Answer

A) Identification of unique requirements to be incorporated in the product goals and specifications as well as in the managing unit's technical effort 
B) Single-point worldwide technical development and design of a new product that conforms to the global design stand and global manufacturing and procurement standards, as well as transmittal of the completed design to each affected unit 
C) All other activities necessary to plan, develop, manufacture, introduce and support the product in the managing unit, as well as direction and support to affected units to ensure that concurrent introductions are achieved 
D) Integration and coordination of all global program activities

Question 12

Which of the following is the term for what shapes customer decisions and, ultimately, creates economic value for a product?

Accepted Answer

A) Imaging 
B) Product line marketing 
C) Branding 
D) Segmenting

Question 13

What function does the international team fulfil in the product development process?

Accepted Answer

A) Implementing package shipping requirements 
B) Providing support to subsidiaries and international input into the planning efforts 
C) Establishing aisles of communication between participants 
D) Financing on a global scale

Question 14

A firm that leaves product development to independent units will incur greater difficulties in transferring its experience and technology.

Accepted Answer

A) True 
 B)False

Question 15

On the average, brand was responsible for almost 80 per cent of total purchase decisions, and the majority of studies revealed a brand-loyal segment of individuals for whom the brand was the major influencing factor.

Accepted Answer

A) True 
 B)False

Question 16

The application of the product portfolio approach has only two limitations.

Accepted Answer

A) True 
 B)False

Question 17

During the early stages of the product development process, the global emphasis is on identifying and evaluating the requirements of both the managing unit and the affected units and incorporating them into the plan.

Accepted Answer

A) True 
 B)False

Question 18

Original product designs can be adapted easily and inexpensively later on through the use of computer-aided design (CAD).

Accepted Answer

A) True 
 B)False

Question 19

With the increased diffusion of the internet, chat rooms about products and features will become an important source of information about product development and adjustment.

Accepted Answer

A) True 
 B)False

Question 20

Which of the following is not a procedure used to test products for multi-national release?

Accepted Answer

A) Reliability tests 
B) Pilot plant 
C) Analogies testing 
D) Mini-launches

Exam 10: Product and brand management in international markets

Explain the benefits associated with the global product launch.

Laboratory test marketing is:

Which of the following is not a reason why investments for R&D abroad are made?

Which of the following statements about global product launch is correct?

Which of the following is not a brand's benefit to the customer?

According to the textbook, which of the following is false?

Lead users are:

The managing unit of a typical global product development program has prime responsibility for accomplishing worldwide technical development and design of a new product.

Which of the following is not a reason for international product failure?

Which of the following activities is not part of a typical global business management?

Which of the following is the term for what shapes customer decisions and, ultimately, creates economic value for a product?

What function does the international team fulfil in the product development process?

A firm that leaves product development to independent units will incur greater difficulties in transferring its experience and technology.

On the average, brand was responsible for almost 80 per cent of total purchase decisions, and the majority of studies revealed a brand-loyal segment of individuals for whom the brand was the major influencing factor.

The application of the product portfolio approach has only two limitations.

During the early stages of the product development process, the global emphasis is on identifying and evaluating the requirements of both the managing unit and the affected units and incorporating them into the plan.

Original product designs can be adapted easily and inexpensively later on through the use of computer-aided design (CAD).

With the increased diffusion of the internet, chat rooms about products and features will become an important source of information about product development and adjustment.

Which of the following is not a procedure used to test products for multi-national release?