Question 1

In markets where urbanisation is recent and taking place rapidly, the marketer faces additional responsibility as a change agent, especially when incomes may be low and the conditions for the proper use of products may not be adequate.

Accepted Answer

A) True 
 B)False  True

Question 2

The free trade area is:

Accepted Answer

A)  the least restrictive form of economic integration among nations.
B)  not actually possible in Asia.
C)  where all barriers to trade among member countries are removed.
D)  the least restrictive form of economic integration among nations and where all barriers to trade among member countries are removed. D

Question 3

When assessing a market's potential an international marketer should consider:

Accepted Answer

A)  income, infrastructure, information and internationalisation.
B)  population, income, consumption patterns and geography.
C)  income, infrastructure and information.
D)  consumption patterns, infrastructure and topology. B

Question 4

An international marketer should consider which of the following general country variables?

Accepted Answer

A)  Population, infrastructure, geography and foreign involvement in the economy
B)  Population, GDP, geography, manufacturing as a percentage of national product, infrastructure and per capita income
C)  Population, GNP, geography, production as a percentage of national product, infrastructure and per capita income.
D)  Population, GDP, geography, production as a percentage of national product, infrastructure and per capita income.

Question 5

Low rates of diffusion should be approached cautiously because they can signal a market opportunity or lack thereof resulting from:

Accepted Answer

A)  low income levels, use of a substitute product or lack of acceptance.
B)  high income levels, use of a substitute product or lack of acceptance.
C)  low income levels, lack of substitute product or lack of acceptance.
D)  high income levels, lack of substitute product or lack of acceptance.

Question 6

Which is often used as a primary indicator for evaluation of purchasing power?

Accepted Answer

A)  Purchasing power parities
B)  Exchange rates
C)  Per capita GNP
D)  Per capita GDP

Question 7

Give some examples of how regional differences in China can have an impact on the consumption patterns of the population.

Accepted Answer

The answer of Give some examples of how regional differences...

Question 8

China is economically developed in the east, north and west.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following nations had the highest debt in 2010?

Accepted Answer

A)  Bulgaria
B)  Brazil
C)  China
D)  Russian Federation

Question 10

A true economic union:

Accepted Answer

A)  integrates economic policies between members.
B)  allows the free movement of goods, services, but not the movement of the factors of production across borders.
C)  prevents fixed exchange rates in the common currency.
D)  is like the Southern African Customs Union.

Question 11

Which of the following indicators relates to the overall industrialisation of the market and can be used effectively by suppliers of industrial products and services?

Accepted Answer

A)  Steel consumption, cement production and electricity production
B)  Steel production, cement consumption and electricity consumption
C)  Steel consumption, gold production and electricity production
D)  Steel production, gold consumption and electricity consumption

Question 12

OPEC is made up of 11 petroleum-exporting countries including Russia.

Accepted Answer

A) True 
 B)False

Question 13

BRIC is an acronym for:

Accepted Answer

A)  Brazil, Russia, India and China.
B)  Burma, Russia, India and China.
C)  Britain, Russia, India and China.
D)  Brazil, Russia, India and Czech Republic.

Question 14

According to the textbook, how many people in the world live on less than US$1500 a year?

Accepted Answer

A)  4 billion
B)  4 million
C)  75 million
D)  1 billion

Question 15

Since the recent GFC (global financial crisis), the World Trade Organization (WTO)is no longer the major, and most comprehensive, trade facilitation entity.

Accepted Answer

A) True 
 B)False

Question 16

As regional economic integration occurs, the international marketer must make integration assessments and decisions from four points of view:

Accepted Answer

A)  Export quotas and tariffs, laws and regulations, size of the market and attractiveness of the market
B)  Product differentiation, price advantage, distinctive competency and market compatibility
C)  External analysis, internal analysis, strategy, and control and monitoring
D)  Outcome of the change, change readiness, strategic response and company reorganisation

Question 17

According to the textbook, the newly industrialised countries (NICs)are:

Accepted Answer

A)  Singapore, Malaysia, Thailand, Myanmar, Cambodia and the Philippines.
B)  Singapore, Taiwan, Thailand, Korea, Chile and Mexico.
C)  Singapore, Taiwan, Korea, Hong Kong, Bengali and Malacca.
D)  Singapore, Taiwan, Korea, Hong Kong, Brazil and Mexico.

Question 18

What is the free trade referred to as AFTA:

Accepted Answer

A)  ASEAN Free Trade Area.
B)  the American Free Trade Area.
C)  the Agreement on Freight, Tariffs, and Access.
D)  the Australian Free Trade Agreement.

Question 19

Japan has the third-largest GDP in the world, only behind the USA and China.

Accepted Answer

A) True 
 B)False

Question 20

Discuss the movement towards regional trading agreements and the advantages and disadvantages of it to international marketers.

Accepted Answer

The answer of Discuss the movement towards regional trading agreements...

Exam 2: The economic environment

In markets where urbanisation is recent and taking place rapidly, the marketer faces additional responsibility as a change agent, especially when incomes may be low and the conditions for the proper use of products may not be adequate.

The free trade area is:

When assessing a market's potential an international marketer should consider:

An international marketer should consider which of the following general country variables?

Low rates of diffusion should be approached cautiously because they can signal a market opportunity or lack thereof resulting from:

Which is often used as a primary indicator for evaluation of purchasing power?

Give some examples of how regional differences in China can have an impact on the consumption patterns of the population.

China is economically developed in the east, north and west.

Which of the following nations had the highest debt in 2010?

A true economic union:

Which of the following indicators relates to the overall industrialisation of the market and can be used effectively by suppliers of industrial products and services?

OPEC is made up of 11 petroleum-exporting countries including Russia.

BRIC is an acronym for:

According to the textbook, how many people in the world live on less than US$1500 a year?

Since the recent GFC (global financial crisis), the World Trade Organization (WTO)is no longer the major, and most comprehensive, trade facilitation entity.

As regional economic integration occurs, the international marketer must make integration assessments and decisions from four points of view:

According to the textbook, the newly industrialised countries (NICs) are:

What is the free trade referred to as AFTA:

Japan has the third-largest GDP in the world, only behind the USA and China.

Discuss the movement towards regional trading agreements and the advantages and disadvantages of it to international marketers.