Question 1

International marketing creates an interdependence that makes a country like Australia more affluent but also more vulnerable.

Accepted Answer

A) True 
 B)False  True

Question 2

Why is international marketing important to the growth of global and domestic companies?

Accepted Answer

International marketing is the process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individual organisations.Global linkages have made possible investment strategies and marketing alternatives that offer tremendous opportunities for companies.To benefit from the opportunities and deal with the adversities of international trade, companies need to adopt the international marketing concept.In any case, international marketing cannot be ignored; its inevitability means that firms cannot adopt an isolationist attitude: they must embrace international marketing in order to survive.

Question 3

In the international areas of social responsibility and ethics, the international marketer is faced with a multicultural environment with differing expectations and often inconsistent legal systems when it comes to monitoring environmental pollution, maintaining safe working conditions, copying technology or trademarks or paying bribes.

Accepted Answer

A) True 
 B)False  True

Question 4

The binding effect of the global linkages created by world trade (on countries, institutions and individuals)was first widely recognised during the Second World War.

Accepted Answer

A) True 
 B)False

Question 5

In regards to Australian exporters, which of the following is incorrect?

Accepted Answer

A)  Ninety per cent of Australian exporters have fewer than 50 employees.
B)  There is a relatively even spread between Australian export firms involved in consumer and industrial markets.
C)  Approximately half of Australian exporters operate in fewer than five export markets.
D)  Australian SMEs are responsible for 30% of Australian exports.

Question 6

Even though a firm operates in the international marketplace, it still cannot separate its activities by content and context.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following trading blocs does not exist?

Accepted Answer

A)  NAFTA in North America
B)  European Union in Europe
C)  ASEAN Free Trade Area (AFT
A)  in Asia
D)  Bilateral trade agreements between China and India

Question 8

It has been proposed that markets that reflect a high degree of __________ with respect to marketing mix variables could be grouped into segments and thereby targeted with a largely __________ marketing strategy.

Accepted Answer

A)  heterogeneity; standardised
B)  differentiation; stable
C)  homogeneity; standardised
D)  instability; variable

Question 9

All of the following are characteristics of the first stage of the global marketing evolution of a company, except:

Accepted Answer

A)  Entry is constrained by a lack of funding (domestic growth still priority investment) , so entry is low-cost
B)  The risk tends to be minimised by entering close markets (geographically, culturally and economically) 
C)  The entry is based on core products with technical superiority
D)  The objective is to achieve economies of scope

Question 10

A differentiation strategy takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales service.

Accepted Answer

A) True 
 B)False

Question 11

In the definition of international marketing, the major foundation of this process is the planning and conducting of transactions across national borders to create exchanges that satisfy the objectives of individuals and organisations.

Accepted Answer

A) True 
 B)False

Question 12

For a long time, _________, ________, ________, ________, and very occasionally Japan, have been the only serious builders in the world to produce large cruise ships.

Accepted Answer

A)  Italy; France; Germany; Finland
B)  Italy; Greece; Spain; Portugal
C)  United States; Canada; Germany; Norway
D)  Norway, Finland; Italy; France

Question 13

Firms and industries that are not participating in the world market:

Accepted Answer

A)  recognise that isolation is possible.
B)  will become participants in global business affairs anyway.
C)  will be better able to react to competition from abroad in the domestic market.
D)  are only reactive participants in the domestic market.

Question 14

One way to guard against market saturation of a product is to:

Accepted Answer

A)  lower interest rates.
B)  delay introduction of a new product.
C)  personalise the message to the customer.
D)  lengthen or rejuvenate product life cycles in other countries.

Question 15

Currency flows and exchange rates have a greater effect on trade than do government monetary policies.

Accepted Answer

A) True 
 B)False

Question 16

Many of the characteristics of a place relate to four natural attributes; namely:

Accepted Answer

A)  geological characteristics, terrain, hydrology and climate.
B)  time, environment, water and population.
C)  position, context, rotogravure and agriculture.
D)  prehistoric, historic, post-genealogical and genealogical.

Question 17

A firm can only build and strengthen its competitive position in the international marketplace if it does not transfer its knowledge around the globe.

Accepted Answer

A) True 
 B)False

Question 18

What is your understanding of 'Think globally, act locally'?

Accepted Answer

The answer of What is your understanding of 'Think globally,...

Question 19

A _________ is a local company that has assets that gives it a competitive advantage only in its home market.

Accepted Answer

A)  extender
B)  dodger
C)  contender
D)  defender

Question 20

International marketing is the process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organisations.

Accepted Answer

A) True 
 B)False

Exam 1: Introduction to international marketing

International marketing creates an interdependence that makes a country like Australia more affluent but also more vulnerable.

Why is international marketing important to the growth of global and domestic companies?

The binding effect of the global linkages created by world trade (on countries, institutions and individuals)was first widely recognised during the Second World War.

In regards to Australian exporters, which of the following is incorrect?

Even though a firm operates in the international marketplace, it still cannot separate its activities by content and context.

Which of the following trading blocs does not exist?

It has been proposed that markets that reflect a high degree of with respect to marketing mix variables could be grouped into segments and thereby targeted with a largely marketing strategy.

All of the following are characteristics of the first stage of the global marketing evolution of a company, except:

A differentiation strategy takes advantage of the marketer's real or perceived uniqueness in elements such as design or after-sales service.

In the definition of international marketing, the major foundation of this process is the planning and conducting of transactions across national borders to create exchanges that satisfy the objectives of individuals and organisations.

For a long time, _, , , , and very occasionally Japan, have been the only serious builders in the world to produce large cruise ships.

Firms and industries that are not participating in the world market:

One way to guard against market saturation of a product is to:

Currency flows and exchange rates have a greater effect on trade than do government monetary policies.

Many of the characteristics of a place relate to four natural attributes; namely:

A firm can only build and strengthen its competitive position in the international marketplace if it does not transfer its knowledge around the globe.

What is your understanding of 'Think globally, act locally'?

A _________ is a local company that has assets that gives it a competitive advantage only in its home market.

International marketing is the process of planning and conducting transactions across national borders to create exchanges that satisfy the objectives of individuals and organisations.