Exam 12: Global Marketing

International marketing managers have four main methods of promoting products and services in international markets: advertising,personal selling,sales promotion,and distribution.

Scenario - Atlantic Camera & Film Company The Atlantic Camera & Film Company has been in operation since the early 1970s.Since its inception in Detroit,Michigan,this company has risen to hold the 35^th spot in the industry.Its reputation for excellent service and exemplary products has gained this company international recognition.Atlantic currently sells over two hundred product per week to customers from foreign nations. Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace.They realize this is a golden opportunity to move the company upward in ranking within the industry.While the company will maintain production within the boundaries of the United States,it plans to establish four distribution centers located around the world for its products.The plans include building a distribution site in South America,Europe,Asia,and the Middle East. -Atlantic is striving to be as successful as possible within the foreign marketplace.All of the following are options for the company to use in making product sales except which one?

Goldman Sachs estimates that the world's middle class is shrinking worldwide.

International shipments using different modes of transportation is called _____.

Shipping products to overseas markets in trailer-sized containers is called _____.

Scenario - Bridgemont Industries Bridgemont Industries has operated on a global basis for over fifty years.It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.In fact,the company is to receive a global award for its products and customer service expertise in the coming year. Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it. -When Bridgemont is selling its products in foreign markets,it must decide how to price them.Which of the following is least likely to be a factor for consideration when it comes to pricing of products being sold in foreign markets?

_____ potential refers to the total number of units of a product that could possibly be sold by all companies doing business in a specific international market.

In the _____ stage of the product life cycle,sales gradually increase,as do profits,which often are losses in the early part of this stage.

The step in the new product development process in which projections of potential revenues and profits for a potential new product are made is referred to as concept testing.

As the case of Blockbuster indicates,products that have reached the decline stage in domestic markets are unsustainable in emerging markets as well.

Scenario - Bridgemont Industries Bridgemont Industries has operated on a global basis for over fifty years.It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.In fact,the company is to receive a global award for its products and customer service expertise in the coming year. Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it. -Distribution of its products has never been a problem for Bridgemont Industries.Which one of the following is a distribution method that is least likely to be used by Bridgemont?

Shipping products to overseas markets in various-sized trailers is called _____.

Executives at Mary Kay Cosmetics' European operations are conducting a study analyzing why households have stopped purchasing certain products.These executives are engaging in _____.

International shipments using different modes of transportation refers to _____.

Ironically,customer complaints can sometimes result in improved customer service.

_____ refers to unauthorized importers reselling a manufacturer's product in the manufacturer's domestic market at a price less than what the manufacturer charges in that domestic market.

Of the following,which is NOT an advantage of locating R&D facilities in foreign countries?

The percentage of purchases in a category a buyer gives to one vendor is called ______.

Agents for companies shipping products overseas who are chiefly involved with physical distribution activities and documentation are called freight forwarders.

A study analyzing why households have stopped purchasing a company's product would be an example of marketing research.