Question 1

Of the following,which is NOT an option for companies to consider when marketing their products overseas?

Accepted Answer

A)  Selling the same domestic product overseas 
B)  Modifying products for different countries and regions 
C)  Developing new products for foreign markets 
D)  Aligning with international companies and selling their products 
E)  Incorporating all product differences into one design and developing a global product 
A)  Selling the same domestic product overseas 
B)  Modifying products for different countries and regions 
C)  Developing new products for foreign markets 
D)  Aligning with international companies and selling their products 
E)  Incorporating all product differences into one design and developing a global product D

Question 2

The total number of units of a product that could possibly be sold by all companies doing business in a specific international market is referred to as sales potential.

Accepted Answer

A) True 
 B)False  False

Question 3

_____ is the total number of units of a product that could possibly be sold by all companies doing business in a specific international market.

Accepted Answer

Market potential

Question 4

The step in the new-product development process in which the new product idea is presented to a small sample of the international market to gauge its reaction is called _____.

Accepted Answer

A)  a global product 
B)  concept testing 
C)  business analysis 
D)  product development 
E)  vertical publication 
A)  a global product 
B)  concept testing 
C)  business analysis 
D)  product development 
E)  vertical publication

Question 5

_____ pricing objectives are used to keep competitors out of a foreign market.

Accepted Answer

A)  Performance 
B)  Prevention 
C)  Maintenance 
D)  Survival 
E)  Growth 
A)  Performance 
B)  Prevention 
C)  Maintenance 
D)  Survival 
E)  Growth

Question 6

There are two major markets within each foreign market that purchase products and services: consumer markets and industrial markets.

Accepted Answer

A) True 
 B)False

Question 7

There are three major markets within each foreign market that can purchase products and services and needs to be analyzed: consumer markets,the industrial market,and _____ markets.

Accepted Answer

A)  sales 
B)  environmental 
C)  government 
D)  gray 
E)  reverse 
A)  sales 
B)  environmental 
C)  government 
D)  gray 
E)  reverse

Question 8

_____ are magazines that target specific industries.

Accepted Answer

Vertical p

Question 9

Prices usually need to be reduced in the _____ stage of the product life cycle due to increased competition.

Accepted Answer

A)  maturity 
B)  growth 
C)  decline 
D)  introduction 
E)  commercialization 
A)  maturity 
B)  growth 
C)  decline 
D)  introduction 
E)  commercialization

Question 10

_______ refers to a price in a foreign market that undercuts the prices of companies competing there.

Accepted Answer

The answer of _______ refers to a price in a...

Question 11

Contests and sweepstakes,coupons,end-aisle displays in stores,sponsorships,and trade shows are all examples of _____.

Accepted Answer

A)  personal selling 
B)  advertising 
C)  sales promotion 
D)  publicity 
E)  distribution 
A)  personal selling 
B)  advertising 
C)  sales promotion 
D)  publicity 
E)  distribution

Question 12

Scenario - Bridgemont Industries
Bridgemont Industries has operated on a global basis for over fifty years.It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.In fact,the company is to receive a global award for its products and customer service expertise in the coming year.
Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it.
-Bridgemont is well versed in conducting operations in the foreign marketplace.All of the following except which one represent methods the company could use to market its products in the foreign market arena?

Accepted Answer

A)  Advertising 
B)  Trade shows 
C)  Create negative company publicity 
D)  Hold contests or sweepstakes 
E)  Use face-to-face contact with buyers 
A)  Advertising 
B)  Trade shows 
C)  Create negative company publicity 
D)  Hold contests or sweepstakes 
E)  Use face-to-face contact with buyers

Question 13

Agents for companies shipping products overseas who are chiefly involved with physical distribution activities and documentation are called _____.

Accepted Answer

A)  freight back-warders 
B)  freight forwarders 
C)  agents 
D)  public channels 
E)  physical distributors 
A)  freight back-warders 
B)  freight forwarders 
C)  agents 
D)  public channels 
E)  physical distributors

Question 14

A compromise strategy between standardization and adaptation is called ______.

Accepted Answer

The answer of A compromise strategy between standardization and adaptation...

Question 15

An advantage of the _____strategy include is that it does not require an up-front investment.

Accepted Answer

A)  indirect 
B)  direct 
C)  agent 
D)  public 
E)  distributor 
A)  indirect 
B)  direct 
C)  agent 
D)  public 
E)  distributor

Question 16

_____ refers to a price in a foreign market that undercuts the prices of companies competing there.

Accepted Answer

A)  Performance price 
B)  Product elimination 
C)  Containerization 
D)  Dumping 
E)  Gray marketing 
A)  Performance price 
B)  Product elimination 
C)  Containerization 
D)  Dumping 
E)  Gray marketing

Question 17

_____ refers to the percentage of purchases in a category a buyer gives to one vendor.

Accepted Answer

A)  Performance price 
B)  Share of wallet 
C)  Market share 
D)  Arm's length price 
E)  Transfer price 
A)  Performance price 
B)  Share of wallet 
C)  Market share 
D)  Arm's length price 
E)  Transfer price

Question 18

A(n)_____ strategy refers to the use of channels of distribution to market products and services to international markets.

Accepted Answer

A)  indirect 
B)  direct 
C)  agent 
D)  public 
E)  distributor 
A)  indirect 
B)  direct 
C)  agent 
D)  public 
E)  distributor

Question 19

_____ pricing objectives for international products and services include bottom-line goals such as net profit,return on investment,market share,and penetration.

Accepted Answer

A)  Performance 
B)  Prevention 
C)  Maintenance 
D)  Survival 
E)  Growth 
A)  Performance 
B)  Prevention 
C)  Maintenance 
D)  Survival 
E)  Growth

Question 20

Scenario - Bridgemont Industries
Bridgemont Industries has operated on a global basis for over fifty years.It is one of the world's top rated producers of batteries and is renowned for having excellent products and outstanding customer service.In fact,the company is to receive a global award for its products and customer service expertise in the coming year.
Bridgemont is very proud of its employees and acknowledges that without their experience the company would not be rated at the top.The top management has a special reward planned for each customer service representative that will be presented at the global award ceremony in June.Bridgemont feels it is only fair to share a portion of its profits with the ones who helped generate it.
-Bridgemont takes great pride in the expertise of its customer service staff.Which one of the following is least likely to be an attribute demonstrated by this company's customer service department?

Accepted Answer

A)  Arranging for on-time deliveries 
B)  Avoid call-back when problems arise 
C)  Warranty explanation 
D)  Honest and reliable installation and service 
E)  Accurate shipments 
A)  Arranging for on-time deliveries 
B)  Avoid call-back when problems arise 
C)  Warranty explanation 
D)  Honest and reliable installation and service 
E)  Accurate shipments

Of the following,which is NOT an option for companies to consider when marketing their products overseas?

The total number of units of a product that could possibly be sold by all companies doing business in a specific international market is referred to as sales potential.

_____ is the total number of units of a product that could possibly be sold by all companies doing business in a specific international market.

The step in the new-product development process in which the new product idea is presented to a small sample of the international market to gauge its reaction is called _____.

_____ pricing objectives are used to keep competitors out of a foreign market.

There are two major markets within each foreign market that purchase products and services: consumer markets and industrial markets.

There are three major markets within each foreign market that can purchase products and services and needs to be analyzed: consumer markets,the industrial market,and _____ markets.

_____ are magazines that target specific industries.

Prices usually need to be reduced in the _____ stage of the product life cycle due to increased competition.

_______ refers to a price in a foreign market that undercuts the prices of companies competing there.

Contests and sweepstakes,coupons,end-aisle displays in stores,sponsorships,and trade shows are all examples of _____.

Agents for companies shipping products overseas who are chiefly involved with physical distribution activities and documentation are called _____.

A compromise strategy between standardization and adaptation is called ______.

An advantage of the _____strategy include is that it does not require an up-front investment.

_____ refers to a price in a foreign market that undercuts the prices of companies competing there.

_____ refers to the percentage of purchases in a category a buyer gives to one vendor.

A(n)_____ strategy refers to the use of channels of distribution to market products and services to international markets.

_____ pricing objectives for international products and services include bottom-line goals such as net profit,return on investment,market share,and penetration.

The Rise of Globalization

The Evolution of International Business

Regional Economic Integration

The International Flow of Funds and Exchange Rates

The Cultural Environment of Global Business

The Legal,economic and Political Environment of Global Business

Entry Strategies in Global Business

Control of Global Business

Corruption and Ethics in Global Business

The Organization of Global Business

Global Human Resource Management

Global Operations and Supply-Chain Management

Global Financial Management

Global Accounting and Taxation

Filters

Exam 12: Global Marketing

Of the following,which is NOT an option for companies to consider when marketing their products overseas?

The total number of units of a product that could possibly be sold by all companies doing business in a specific international market is referred to as sales potential.

_____ is the total number of units of a product that could possibly be sold by all companies doing business in a specific international market.

The step in the new-product development process in which the new product idea is presented to a small sample of the international market to gauge its reaction is called _____.

_____ pricing objectives are used to keep competitors out of a foreign market.

There are two major markets within each foreign market that purchase products and services: consumer markets and industrial markets.

There are three major markets within each foreign market that can purchase products and services and needs to be analyzed: consumer markets,the industrial market,and _____ markets.

_____ are magazines that target specific industries.

Prices usually need to be reduced in the _____ stage of the product life cycle due to increased competition.

_______ refers to a price in a foreign market that undercuts the prices of companies competing there.

Contests and sweepstakes,coupons,end-aisle displays in stores,sponsorships,and trade shows are all examples of _____.

Agents for companies shipping products overseas who are chiefly involved with physical distribution activities and documentation are called _____.

A compromise strategy between standardization and adaptation is called ______.

An advantage of the _____strategy include is that it does not require an up-front investment.

_____ refers to a price in a foreign market that undercuts the prices of companies competing there.

_____ refers to the percentage of purchases in a category a buyer gives to one vendor.

A(n)_____ strategy refers to the use of channels of distribution to market products and services to international markets.

_____ pricing objectives for international products and services include bottom-line goals such as net profit,return on investment,market share,and penetration.

The Rise of Globalization

The Evolution of International Business

Regional Economic Integration

The International Flow of Funds and Exchange Rates

The Cultural Environment of Global Business

The Legal,economic and Political Environment of Global Business

Entry Strategies in Global Business

Control of Global Business

Corruption and Ethics in Global Business

The Organization of Global Business

Global Human Resource Management

Global Operations and Supply-Chain Management

Global Financial Management

Global Accounting and Taxation

Filters