Exam 12: Global Marketing

A channel of distribution that purchases products from a company doing business in a foreign market and then resells them to other buyers is called a(n)_____.

______ refers to aspect of customer service that allows employees to take care of customer problems immediately without having to consult superiors.

_____ is frequently used as an overall measure of a nation's income; it represents the total purchasing power of a nation.

Which is the most focused of advertising media?

_____ collects information at one specific time in order to help marketers make better decisions about their overseas markets.

A diner complains to his server,Alyson,that his meal is not to his liking.Without consulting with her manager,Alyson immediately tells the customer that he will not need to pay for the meal,and offers to bring him a different entree at no charge.Alyson is an empowered employee.

A company's international pricing mix involves consideration of four major objectives: performance objectives,prevention objectives,maintenance objectives,and survival objectives.

Scenario - Atlantic Camera & Film Company The Atlantic Camera & Film Company has been in operation since the early 1970s.Since its inception in Detroit,Michigan,this company has risen to hold the 35^th spot in the industry.Its reputation for excellent service and exemplary products has gained this company international recognition.Atlantic currently sells over two hundred product per week to customers from foreign nations. Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace.They realize this is a golden opportunity to move the company upward in ranking within the industry.While the company will maintain production within the boundaries of the United States,it plans to establish four distribution centers located around the world for its products.The plans include building a distribution site in South America,Europe,Asia,and the Middle East. -The Atlantic Camera & Film Company realizes it has many challenges to face while undertaking its international plan for growth.Which one of the following would be least likely to require the company to adapt to differences in the foreign market arena?

What is the last step in the new-product development process?

Storage and transportation operations that are used in moving products to a foreign market are called _____.

_______ is a formal,written procedure to determine which of a company's products should be dropped.

Nestle had success with its Maggi noodles in South Asia; subsequently they were introduced in Australia.Nestle is using a(n)_____ strategy.

KFC sells a number of core items around the world,but offers other items tailored to specific markets.KFC is following a(n)_____ strategy.

The increased demand for hair and skin care products with Argan oil illustrates how new product ideas can come from unexpected sources.

The _____ market includes companies that purchase products and services such as equipment and machinery,supplies,lubricants,consulting services,cleaning services,advertising,and so on.

_____ refers to performance of various aspects of customer service that meets customer expectations.

Scenario - Atlantic Camera & Film Company The Atlantic Camera & Film Company has been in operation since the early 1970s.Since its inception in Detroit,Michigan,this company has risen to hold the 35^th spot in the industry.Its reputation for excellent service and exemplary products has gained this company international recognition.Atlantic currently sells over two hundred product per week to customers from foreign nations. Atlantic's organizational leaders recently decided to begin more intense promotion of the company's products within the international marketplace.They realize this is a golden opportunity to move the company upward in ranking within the industry.While the company will maintain production within the boundaries of the United States,it plans to establish four distribution centers located around the world for its products.The plans include building a distribution site in South America,Europe,Asia,and the Middle East. -Operations in foreign markets are new to the Atlantic Camera & Film Company.While they have made sales within these markets before,the company has never had distribution points located within foreign borders.Which one of the following is least likely to be of high concern to the company as it begins this new endeavor?

An adaptation approach to foreign markets means that the marketing strategies a company uses in its international operations will be different than those used domestically.

Of the following,which is NOT one of the major methods that can be used to promote products and services in international markets?

Product counterfeiting occurs when a company in a foreign country copies an American product as sells it as the "real thing" without the U.S.marketer receiving any compensation.