Question 1

A product saturation level is the percentage of potential buyers who own a particular product.

Accepted Answer

A) True 
 B)False  True

Question 2

High-touch products may have a global appeal by virtue of their country of origin.

Accepted Answer

A) True 
 B)False  True

Question 3

Dual adaptation is essentially a combination of the product extension/communication adaptation and product adaptation/communication extension approaches.

Accepted Answer

A) True 
 B)False  True

Question 4

Which of the following is true about global products?

Accepted Answer

A)  They always carry the same name and image from country to country. 
B)  They are offered in every world region at every stage of development. 
C)  They are a symbol about which customers have beliefs and perceptions. 
D)  They are exclusively used as an umbrella for introducing new products in the market. 
A)  They always carry the same name and image from country to country. 
B)  They are offered in every world region at every stage of development. 
C)  They are a symbol about which customers have beliefs and perceptions. 
D)  They are exclusively used as an umbrella for introducing new products in the market.

Question 5

Dual extension is the best approach to international and multinational marketing.

Accepted Answer

A) True 
 B)False

Question 6

Global products cannot be converted into global brands.

Accepted Answer

A) True 
 B)False

Question 7

How is a global brand different from a global product?

Accepted Answer

A)  A global brand can be made a global product, whereas a global product cannot become a global brand. 
B)  A global brand's market positioning is different when compared to that of a global product. 
C)  A global brand's strategic principles are fundamentally different from those of a global product. 
D)  A global brand carries the same name and image from country to country, whereas a global product does not. 
A)  A global brand can be made a global product, whereas a global product cannot become a global brand. 
B)  A global brand's market positioning is different when compared to that of a global product. 
C)  A global brand's strategic principles are fundamentally different from those of a global product. 
D)  A global brand carries the same name and image from country to country, whereas a global product does not.

Question 8

If a product is successful in its home country, it is not necessary to test market in new geographic markets.

Accepted Answer

A) True 
 B)False

Question 9

Repositioning existing brands is simpler than creating a new brand in a global market.

Accepted Answer

A) True 
 B)False

Question 10

It is better for a company to have a centralized product development strategy as opposed to one which is dispersed in many countries around the world.

Accepted Answer

A) True 
 B)False

Question 11

How do organizations identify new-product ideas?

Accepted Answer

The starting point for an effective worl

Question 12

How do national products cause substantial opportunity costs to companies?

Accepted Answer

A)  by restricting companies from utilizing global leverage in marketing and production 
B)  by transferring the experience gained in one market to other markets 
C)  by utilizing the expertize acquired by managers in a single product in other markets 
D)  by allowing managers from outside markets to acquire product expertise 
A)  by restricting companies from utilizing global leverage in marketing and production 
B)  by transferring the experience gained in one market to other markets 
C)  by utilizing the expertize acquired by managers in a single product in other markets 
D)  by allowing managers from outside markets to acquire product expertise

Question 13

A global marketing strategy where companies use the basic home-market communications strategy while adapting the product to local use or preference conditions is referred to as ________.

Accepted Answer

A)  product/communication extension 
B)  product extension/communication adaptation 
C)  product adaptation/communication extension 
D)  product/communication adaptation 
A)  product/communication extension 
B)  product extension/communication adaptation 
C)  product adaptation/communication extension 
D)  product/communication adaptation

Question 14

Rivera Inc., a leading mobile manufacturer in the United States, manufactures a new product similar to its existing line of high-end smart phones to meet the demands for a low-cost product in the developing countries. They also plan to use new ads that are more sensitive to those countries. In this case the product marketing strategy used by Rivera is referred to as ________.

Accepted Answer

A)  mono adaption 
B)  product extension/ communication adaptation 
C)  dual extension 
D)  dual adaptation 
A)  mono adaption 
B)  product extension/ communication adaptation 
C)  dual extension 
D)  dual adaptation

Question 15

Which of the following is the easiest product marketing strategy when pursuing opportunities outside the home market?

Accepted Answer

A)  product adaptation/communication extension 
B)  dual extension 
C)  product extension/communication adaptation 
D)  dual adaptation 
A)  product adaptation/communication extension 
B)  dual extension 
C)  product extension/communication adaptation 
D)  dual adaptation

Question 16

Which of the following types of products requires a marketing approach that emphasizes less on specialized information and more on image?

Accepted Answer

A)  high-tech products 
B)  high-touch products 
C)  agricultural products 
D)  unsought products 
A)  high-tech products 
B)  high-touch products 
C)  agricultural products 
D)  unsought products

Question 17

In ________, the basic home-market communications strategy is retained while the product is changed to local use or preference conditions.

Accepted Answer

A)  dual extension 
B)  mono adaption 
C)  product extension/communication adaptation 
D)  product adaptation/communication extension 
A)  dual extension 
B)  mono adaption 
C)  product extension/communication adaptation 
D)  product adaptation/communication extension

Question 18

Briners Cafe promotes their products as a "quick snack for a busy life" in the United States, and advertises the same products as "cheap and delicious" in the Asian countries. In this case, the product marketing strategy used by Briners is referred to as ________.

Accepted Answer

A)  product adaptation/communication extension 
B)  product extension/communication adaptation 
C)  dual extension 
D)  dual adaptation 
A)  product adaptation/communication extension 
B)  product extension/communication adaptation 
C)  dual extension 
D)  dual adaptation

Question 19

When the environmental conditions and consumer preferences of a global market differ from a domestic market, companies should use a ________ strategy.

Accepted Answer

A)  dual extension 
B)  product extension/communication adaptation 
C)  product adaptation/communication extension 
D)  dual adaptation 
A)  dual extension 
B)  product extension/communication adaptation 
C)  product adaptation/communication extension 
D)  dual adaptation

Question 20

Compliance with the laws and regulations of a global market can lead to increases in costs.

Accepted Answer

A) True 
 B)False

A product saturation level is the percentage of potential buyers who own a particular product.

High-touch products may have a global appeal by virtue of their country of origin.

Dual adaptation is essentially a combination of the product extension/communication adaptation and product adaptation/communication extension approaches.

Which of the following is true about global products?

Dual extension is the best approach to international and multinational marketing.

Global products cannot be converted into global brands.

How is a global brand different from a global product?

If a product is successful in its home country, it is not necessary to test market in new geographic markets.

Repositioning existing brands is simpler than creating a new brand in a global market.

It is better for a company to have a centralized product development strategy as opposed to one which is dispersed in many countries around the world.

How do organizations identify new-product ideas?

How do national products cause substantial opportunity costs to companies?

A global marketing strategy where companies use the basic home-market communications strategy while adapting the product to local use or preference conditions is referred to as ________.

Which of the following is the easiest product marketing strategy when pursuing opportunities outside the home market?

Which of the following types of products requires a marketing approach that emphasizes less on specialized information and more on image?

In ________, the basic home-market communications strategy is retained while the product is changed to local use or preference conditions.

Briners Cafe promotes their products as a "quick snack for a busy life" in the United States, and advertises the same products as "cheap and delicious" in the Asian countries. In this case, the product marketing strategy used by Briners is referred to as ________.

When the environmental conditions and consumer preferences of a global market differ from a domestic market, companies should use a ________ strategy.

Compliance with the laws and regulations of a global market can lead to increases in costs.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Customers

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Global Entry and Expansion Strategies

Competitive Analysis and Strategy

Pricing Decisions

Global Marketing Channels

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

Global Corporate Social Responsibility and Environmental Sustainability

The Future of Global Marketing

Filters

Exam 10: Product Decisions

A product saturation level is the percentage of potential buyers who own a particular product.

High-touch products may have a global appeal by virtue of their country of origin.

Dual adaptation is essentially a combination of the product extension/communication adaptation and product adaptation/communication extension approaches.

Which of the following is true about global products?

Dual extension is the best approach to international and multinational marketing.

Global products cannot be converted into global brands.

How is a global brand different from a global product?

If a product is successful in its home country, it is not necessary to test market in new geographic markets.

Repositioning existing brands is simpler than creating a new brand in a global market.

It is better for a company to have a centralized product development strategy as opposed to one which is dispersed in many countries around the world.

How do organizations identify new-product ideas?

How do national products cause substantial opportunity costs to companies?

A global marketing strategy where companies use the basic home-market communications strategy while adapting the product to local use or preference conditions is referred to as ________.

Which of the following is the easiest product marketing strategy when pursuing opportunities outside the home market?

Which of the following types of products requires a marketing approach that emphasizes less on specialized information and more on image?

In ________, the basic home-market communications strategy is retained while the product is changed to local use or preference conditions.

Briners Cafe promotes their products as a "quick snack for a busy life" in the United States, and advertises the same products as "cheap and delicious" in the Asian countries. In this case, the product marketing strategy used by Briners is referred to as ________.

When the environmental conditions and consumer preferences of a global market differ from a domestic market, companies should use a ________ strategy.

Compliance with the laws and regulations of a global market can lead to increases in costs.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Customers

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Global Entry and Expansion Strategies

Competitive Analysis and Strategy

Pricing Decisions

Global Marketing Channels

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

Global Corporate Social Responsibility and Environmental Sustainability

The Future of Global Marketing

Filters