Multiple Choice
Briners Cafe promotes their products as a "quick snack for a busy life" in the United States, and advertises the same products as "cheap and delicious" in the Asian countries. In this case, the product marketing strategy used by Briners is referred to as ________.
A) product adaptation/communication extension
B) product extension/communication adaptation
C) dual extension
D) dual adaptation
Correct Answer:
Verified
Correct Answer:
Verified
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