Question 1

With the rise of the rest of the world, competition for resources and markets are becoming more local.

Accepted Answer

A) True 
 B)False  False

Question 2

Which of the following is the single most important driver of globalization?

Accepted Answer

A)  national regulation 
B)  information technology 
C)  domestic focus 
D)  market difference 
A)  national regulation 
B)  information technology 
C)  domestic focus 
D)  market difference B

Question 3

Information enables marketers to identify consumer needs and wants.

Accepted Answer

A) True 
 B)False  True

Question 4

High-income countries are faced with an aging population and a decreasing birthrate.

Accepted Answer

A) True 
 B)False

Question 5

The combination of low birthrates and wealth will drive a continuation of the global economic migration of people from poor, undeveloped countries to the rich, developed countries.

Accepted Answer

A) True 
 B)False

Question 6

The IT driven globalization is itself driving constant productivity gains.

Accepted Answer

A) True 
 B)False

Question 7

A customer no longer separates marketing from the product or service.

Accepted Answer

A) True 
 B)False

Question 8

Consumers and marketers expect interactive engagement in their use of digital media.

Accepted Answer

A) True 
 B)False

Question 9

IT globalization has led employers to replace computers with manual labor.

Accepted Answer

A) True 
 B)False

Question 10

How can organizations create a sustainable competitive advantage in the global marketing environment?

Accepted Answer

A)  by adopting a shared-value approach to marketing 
B)  by shifting production locations to low-wage countries 
C)  by restricting value creation to top management executives 
D)  by enriching the shareholders at the expense of the society 
A)  by adopting a shared-value approach to marketing 
B)  by shifting production locations to low-wage countries 
C)  by restricting value creation to top management executives 
D)  by enriching the shareholders at the expense of the society

Question 11

Which of the following is the key to success in global marketing?

Accepted Answer

A)  maturity of a product 
B)  location of production 
C)  understanding of the market and the customer 
D)  availability of skilled labor 
A)  maturity of a product 
B)  location of production 
C)  understanding of the market and the customer 
D)  availability of skilled labor

Question 12

Relocating production to low-wage countries is a viable strategy for sustainable competitive advantage.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements is true about sustainability?

Accepted Answer

A)  It gives marketers a short-term competitive advantage. 
B)  Products that are manufactured with renewable resources are sustainable. 
C)  It does not apply to individual consumption. 
D)  Sustainable development only caters to the needs of the present generation. 
A)  It gives marketers a short-term competitive advantage. 
B)  Products that are manufactured with renewable resources are sustainable. 
C)  It does not apply to individual consumption. 
D)  Sustainable development only caters to the needs of the present generation.

Question 14

The concept of sustainability does not apply to individual consumption.

Accepted Answer

A) True 
 B)False

Question 15

Large superpower countries like the United States can dictate to poorer countries how they should behave on the global stage.

Accepted Answer

A) True 
 B)False

Question 16

The graying population of the developed countries will have no impact on the global markets.

Accepted Answer

A) True 
 B)False

Question 17

Which of the following is most likely to cause global economic migration of people to more developed countries?

Accepted Answer

A)  decreasing number of middle-class consumers 
B)  graying population in developed countries 
C)  low birthrate in undeveloped countries 
D)  large wealth in emerging markets 
A)  decreasing number of middle-class consumers 
B)  graying population in developed countries 
C)  low birthrate in undeveloped countries 
D)  large wealth in emerging markets

Question 18

Which of the following is essential for a company to survive successfully in a global market?

Accepted Answer

A)  a product-centric marketing approach 
B)  an ethnocentric management orientation 
C)  a low-wage workforce 
D)  a sustainable competitive advantage 
A)  a product-centric marketing approach 
B)  an ethnocentric management orientation 
C)  a low-wage workforce 
D)  a sustainable competitive advantage

Question 19

Social tools enable companies to offer better consumer experiences.

Accepted Answer

A) True 
 B)False

Question 20

The cost and time of communicating across world regions has remained unchanged with the advent of information technology.

Accepted Answer

A) True 
 B)False

With the rise of the rest of the world, competition for resources and markets are becoming more local.

Which of the following is the single most important driver of globalization?

Information enables marketers to identify consumer needs and wants.

High-income countries are faced with an aging population and a decreasing birthrate.

The combination of low birthrates and wealth will drive a continuation of the global economic migration of people from poor, undeveloped countries to the rich, developed countries.

The IT driven globalization is itself driving constant productivity gains.

A customer no longer separates marketing from the product or service.

Consumers and marketers expect interactive engagement in their use of digital media.

IT globalization has led employers to replace computers with manual labor.

How can organizations create a sustainable competitive advantage in the global marketing environment?

Which of the following is the key to success in global marketing?

Relocating production to low-wage countries is a viable strategy for sustainable competitive advantage.

Which of the following statements is true about sustainability?

The concept of sustainability does not apply to individual consumption.

Large superpower countries like the United States can dictate to poorer countries how they should behave on the global stage.

The graying population of the developed countries will have no impact on the global markets.

Which of the following is most likely to cause global economic migration of people to more developed countries?

Which of the following is essential for a company to survive successfully in a global market?

Social tools enable companies to offer better consumer experiences.

The cost and time of communicating across world regions has remained unchanged with the advent of information technology.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Customers

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Global Entry and Expansion Strategies

Competitive Analysis and Strategy

Product Decisions

Pricing Decisions

Global Marketing Channels

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

Global Corporate Social Responsibility and Environmental Sustainability

Filters

Exam 16: The Future of Global Marketing

With the rise of the rest of the world, competition for resources and markets are becoming more local.

Which of the following is the single most important driver of globalization?

Information enables marketers to identify consumer needs and wants.

High-income countries are faced with an aging population and a decreasing birthrate.

The combination of low birthrates and wealth will drive a continuation of the global economic migration of people from poor, undeveloped countries to the rich, developed countries.

The IT driven globalization is itself driving constant productivity gains.

A customer no longer separates marketing from the product or service.

Consumers and marketers expect interactive engagement in their use of digital media.

IT globalization has led employers to replace computers with manual labor.

How can organizations create a sustainable competitive advantage in the global marketing environment?

Which of the following is the key to success in global marketing?

Relocating production to low-wage countries is a viable strategy for sustainable competitive advantage.

Which of the following statements is true about sustainability?

The concept of sustainability does not apply to individual consumption.

Large superpower countries like the United States can dictate to poorer countries how they should behave on the global stage.

The graying population of the developed countries will have no impact on the global markets.

Which of the following is most likely to cause global economic migration of people to more developed countries?

Which of the following is essential for a company to survive successfully in a global market?

Social tools enable companies to offer better consumer experiences.

The cost and time of communicating across world regions has remained unchanged with the advent of information technology.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Customers

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Global Entry and Expansion Strategies

Competitive Analysis and Strategy

Product Decisions

Pricing Decisions

Global Marketing Channels

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

Global Corporate Social Responsibility and Environmental Sustainability

Filters