Question 1

Place utility refers to the availability of a product or service when desired by a customer.

Accepted Answer

A) True 
 B)False

Question 2

Which of the following statements is true of global channel innovation?

Accepted Answer

A)  Threshold levels of economic development are not required for supporting retailing methods. 
B)  Innovation takes place only in the most highly developed systems. 
C)  The ability of a system to adapt innovations has no relation to its level of economic development. 
D)  The actions of innovative individual firms alone can never accelerate the adaptation of innovation. 
A)  Threshold levels of economic development are not required for supporting retailing methods. 
B)  Innovation takes place only in the most highly developed systems. 
C)  The ability of a system to adapt innovations has no relation to its level of economic development. 
D)  The actions of innovative individual firms alone can never accelerate the adaptation of innovation.

Question 3

________ is the practice of middlemen taking orders from manufacturers whose products and brands are in demand so as to avoid any real selling effort for a manufacturer's products that may require push.

Accepted Answer

A)  Gatekeeping 
B)  Informal fallacy 
C)  Cherry picking 
D)  Selection bias 
A)  Gatekeeping 
B)  Informal fallacy 
C)  Cherry picking 
D)  Selection bias

Question 4

Middlemen often practice cherry picking which is highly advantageous to manufacturers attempting to break into a market with a new product.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following terms is used to refer to large stores?

Accepted Answer

A)  open shops 
B)  tuck shops 
C)  discounters 
D)  convenience stores 
A)  open shops 
B)  tuck shops 
C)  discounters 
D)  convenience stores

Question 6

In the case of franchise operations, a franchisor agrees to operate a business according to a plan defined by a franchisee and under a trade name owned by the franchisee.

Accepted Answer

A) True 
 B)False

Question 7

Which of the following is a provision for customers to handle and select merchandise themselves in a store with minimal assistance from sales personnel?

Accepted Answer

A)  self-service 
B)  self-reference 
C)  self-organization 
D)  self-offering 
A)  self-service 
B)  self-reference 
C)  self-organization 
D)  self-offering

Question 8

There is a need to delegate a large degree of independence to local channel agents because of the enormous variety of economic, social, and political environments internationally.

Accepted Answer

A) True 
 B)False

Question 9

What role does transportation play in distribution?

Accepted Answer

Transportation decisions concern five me

Question 10

Which of the following is an example of having direct involvement when entering a competitive market?

Accepted Answer

A)  using independent agents 
B)  using wholesalers 
C)  using distributors 
D)  using retail stores 
A)  using independent agents 
B)  using wholesalers 
C)  using distributors 
D)  using retail stores

Question 11

Indirect involvement as a channel strategy requires a company to establish franchised outlets.

Accepted Answer

A) True 
 B)False

Question 12

Order handling refers to the process by which products are made available to a customer.

Accepted Answer

A) True 
 B)False

Question 13

Companies using direct distribution for consumer products rely on low gross margins to generate the revenue necessary to compensate salespeople.

Accepted Answer

A) True 
 B)False

Question 14

The starting point in selecting the most effective channel arrangement is a clear focus on a company's marketing effort in a target market.

Accepted Answer

A) True 
 B)False

Question 15

Soft drinks are an example of a bulky product whose widespread availability is an important aspect of an effective marketing strategy.

Accepted Answer

A) True 
 B)False

Place utility refers to the availability of a product or service when desired by a customer.

Which of the following statements is true of global channel innovation?

________ is the practice of middlemen taking orders from manufacturers whose products and brands are in demand so as to avoid any real selling effort for a manufacturer's products that may require push.

Middlemen often practice cherry picking which is highly advantageous to manufacturers attempting to break into a market with a new product.

Which of the following terms is used to refer to large stores?

In the case of franchise operations, a franchisor agrees to operate a business according to a plan defined by a franchisee and under a trade name owned by the franchisee.

Which of the following is a provision for customers to handle and select merchandise themselves in a store with minimal assistance from sales personnel?

There is a need to delegate a large degree of independence to local channel agents because of the enormous variety of economic, social, and political environments internationally.

What role does transportation play in distribution?

Which of the following is an example of having direct involvement when entering a competitive market?

Indirect involvement as a channel strategy requires a company to establish franchised outlets.

Order handling refers to the process by which products are made available to a customer.

Companies using direct distribution for consumer products rely on low gross margins to generate the revenue necessary to compensate salespeople.

The starting point in selecting the most effective channel arrangement is a clear focus on a company's marketing effort in a target market.

Soft drinks are an example of a bulky product whose widespread availability is an important aspect of an effective marketing strategy.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Customers

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Global Entry and Expansion Strategies

Competitive Analysis and Strategy

Product Decisions

Pricing Decisions

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

Global Corporate Social Responsibility and Environmental Sustainability

The Future of Global Marketing

Filters

Exam 12: Global Marketing Channels

Place utility refers to the availability of a product or service when desired by a customer.

Which of the following statements is true of global channel innovation?

________ is the practice of middlemen taking orders from manufacturers whose products and brands are in demand so as to avoid any real selling effort for a manufacturer's products that may require push.

Middlemen often practice cherry picking which is highly advantageous to manufacturers attempting to break into a market with a new product.

Which of the following terms is used to refer to large stores?

In the case of franchise operations, a franchisor agrees to operate a business according to a plan defined by a franchisee and under a trade name owned by the franchisee.

Which of the following is a provision for customers to handle and select merchandise themselves in a store with minimal assistance from sales personnel?

There is a need to delegate a large degree of independence to local channel agents because of the enormous variety of economic, social, and political environments internationally.

What role does transportation play in distribution?

Which of the following is an example of having direct involvement when entering a competitive market?

Indirect involvement as a channel strategy requires a company to establish franchised outlets.

Order handling refers to the process by which products are made available to a customer.

Companies using direct distribution for consumer products rely on low gross margins to generate the revenue necessary to compensate salespeople.

The starting point in selecting the most effective channel arrangement is a clear focus on a company's marketing effort in a target market.

Soft drinks are an example of a bulky product whose widespread availability is an important aspect of an effective marketing strategy.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Customers

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Global Entry and Expansion Strategies

Competitive Analysis and Strategy

Product Decisions

Pricing Decisions

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

Global Corporate Social Responsibility and Environmental Sustainability

The Future of Global Marketing

Filters