Question 1

________, a key stakeholder, is responsible for shaping the overall mission or goals of an organization.

Accepted Answer

A)  A customer 
B)  An employee 
C)  A shareholder 
D)  The management 
A)  A customer 
B)  An employee 
C)  A shareholder 
D)  The management

Question 2

Advocates of the shareholder's perspective toward value creation tend to oppose activities that reduce a firm's profitability.

Accepted Answer

A) True 
 B)False

Question 3

Individuals that have the least impact on corporate governance are considered to be stakeholders of an organization.

Accepted Answer

A) True 
 B)False

Question 4

All managers in an organization are created as equals.

Accepted Answer

A) True 
 B)False

Question 5

Which of the following is a challenge faced by organizations in the second stage of moving toward a sustainable growth?

Accepted Answer

A)  to increase efficiencies and reduce harmful environmental impact 
B)  to set standards for environmental regulations 
C)  to identify compliance as an opportunity to competitive advantage 
D)  to recognize the ways sustainability can create consumer value 
A)  to increase efficiencies and reduce harmful environmental impact 
B)  to set standards for environmental regulations 
C)  to identify compliance as an opportunity to competitive advantage 
D)  to recognize the ways sustainability can create consumer value

Question 6

Companies committed to effective corporate social responsibilities do not extend this concept to their relationship with suppliers.

Accepted Answer

A) True 
 B)False

Question 7

What are the stages that a company goes through to attain a sustainable competitive advantage?

Accepted Answer

Companies go through the following stage

Question 8

Members of a society cannot influence businesses to contribute to change.

Accepted Answer

A) True 
 B)False

Question 9

________ are key stakeholders in the marketing exchange process.

Accepted Answer

A)  Stockholders 
B)  Employees 
C)  Shareholders 
D)  Customers 
A)  Stockholders 
B)  Employees 
C)  Shareholders 
D)  Customers

Question 10

Which of the following is the first stage in creating a sustainable competitive advantage?

Accepted Answer

A)  making value chains sustainable 
B)  viewing compliance as an opportunity 
C)  designing sustainable products and services 
D)  developing new business models 
A)  making value chains sustainable 
B)  viewing compliance as an opportunity 
C)  designing sustainable products and services 
D)  developing new business models

Question 11

A consumer is considered to be a stakeholder ________.

Accepted Answer

A)  when they stay away from influencing corporate governance 
B)  when they show concerns about the working conditions in a company 
C)  when they refrain from getting involved in the marketing exchange process 
D)  when they acquire an aversion toward an organization's services 
A)  when they stay away from influencing corporate governance 
B)  when they show concerns about the working conditions in a company 
C)  when they refrain from getting involved in the marketing exchange process 
D)  when they acquire an aversion toward an organization's services

Question 12

Globalization requires that companies respond to the needs of many societies.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following statements is true about the new concept of value creation?

Accepted Answer

A)  It defines value based on stockholder welfares. 
B)  It creates a profit-centric value. 
C)  It defines value as only customer-perceived benefits. 
D)  It creates real economic and social value. 
A)  It defines value based on stockholder welfares. 
B)  It creates a profit-centric value. 
C)  It defines value as only customer-perceived benefits. 
D)  It creates real economic and social value.

Question 14

Great companies believe that business is an intrinsic part of society.

Accepted Answer

A) True 
 B)False

Question 15

A global presence presents more opportunities for experimentation and innovation for a global company.

Accepted Answer

A) True 
 B)False

Question 16

Which of the following statements is true about shareholders?

Accepted Answer

A)  They are not entitled to a distribution of the dividend income. 
B)  They have direct equity interest in the firms to which they fund resources. 
C)  They have no rights to transfer their shares to other investors. 
D)  They emphasize corporate responsibility over financial profitability. 
A)  They are not entitled to a distribution of the dividend income. 
B)  They have direct equity interest in the firms to which they fund resources. 
C)  They have no rights to transfer their shares to other investors. 
D)  They emphasize corporate responsibility over financial profitability.

Question 17

Shifting production activities to lower-wage locations is a sustainable solution to competitive challenges.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following is essential in organizing corporate social responsibility as a means to attain competitive advantage?

Accepted Answer

A)  translating existing business strategies and methods into policies on ethical and social issues 
B)  communicating corporate policies on environmental impact and human rights on a need-to-know basis 
C)  adopting only a top-down approach for strategic planning and development 
D)  integrating social, economic, and technological issues into all dimensions of a business 
A)  translating existing business strategies and methods into policies on ethical and social issues 
B)  communicating corporate policies on environmental impact and human rights on a need-to-know basis 
C)  adopting only a top-down approach for strategic planning and development 
D)  integrating social, economic, and technological issues into all dimensions of a business

Question 19

The new idea in business and marketing is that profit can and should be aligned with creating economic and social value in any truly successful socially responsible business.

Accepted Answer

A) True 
 B)False

Question 20

Stockholders own the corporations to which they fund resources.

Accepted Answer

A) True 
 B)False

________, a key stakeholder, is responsible for shaping the overall mission or goals of an organization.

Advocates of the shareholder's perspective toward value creation tend to oppose activities that reduce a firm's profitability.

Individuals that have the least impact on corporate governance are considered to be stakeholders of an organization.

All managers in an organization are created as equals.

Which of the following is a challenge faced by organizations in the second stage of moving toward a sustainable growth?

Companies committed to effective corporate social responsibilities do not extend this concept to their relationship with suppliers.

What are the stages that a company goes through to attain a sustainable competitive advantage?

Members of a society cannot influence businesses to contribute to change.

________ are key stakeholders in the marketing exchange process.

Which of the following is the first stage in creating a sustainable competitive advantage?

A consumer is considered to be a stakeholder ________.

Globalization requires that companies respond to the needs of many societies.

Which of the following statements is true about the new concept of value creation?

Great companies believe that business is an intrinsic part of society.

A global presence presents more opportunities for experimentation and innovation for a global company.

Which of the following statements is true about shareholders?

Shifting production activities to lower-wage locations is a sustainable solution to competitive challenges.

Which of the following is essential in organizing corporate social responsibility as a means to attain competitive advantage?

The new idea in business and marketing is that profit can and should be aligned with creating economic and social value in any truly successful socially responsible business.

Stockholders own the corporations to which they fund resources.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Customers

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Global Entry and Expansion Strategies

Competitive Analysis and Strategy

Product Decisions

Pricing Decisions

Global Marketing Channels

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

The Future of Global Marketing

Filters

Exam 15: Global Corporate Social Responsibility and Environmental Sustainability

________, a key stakeholder, is responsible for shaping the overall mission or goals of an organization.

Advocates of the shareholder's perspective toward value creation tend to oppose activities that reduce a firm's profitability.

Individuals that have the least impact on corporate governance are considered to be stakeholders of an organization.

All managers in an organization are created as equals.

Which of the following is a challenge faced by organizations in the second stage of moving toward a sustainable growth?

Companies committed to effective corporate social responsibilities do not extend this concept to their relationship with suppliers.

What are the stages that a company goes through to attain a sustainable competitive advantage?

Members of a society cannot influence businesses to contribute to change.

________ are key stakeholders in the marketing exchange process.

Which of the following is the first stage in creating a sustainable competitive advantage?

A consumer is considered to be a stakeholder ________.

Globalization requires that companies respond to the needs of many societies.

Which of the following statements is true about the new concept of value creation?

Great companies believe that business is an intrinsic part of society.

A global presence presents more opportunities for experimentation and innovation for a global company.

Which of the following statements is true about shareholders?

Shifting production activities to lower-wage locations is a sustainable solution to competitive challenges.

Which of the following is essential in organizing corporate social responsibility as a means to attain competitive advantage?

The new idea in business and marketing is that profit can and should be aligned with creating economic and social value in any truly successful socially responsible business.

Stockholders own the corporations to which they fund resources.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Customers

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Global Entry and Expansion Strategies

Competitive Analysis and Strategy

Product Decisions

Pricing Decisions

Global Marketing Channels

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

The Future of Global Marketing

Filters