Exam 6: Global Marketing Information Systems and Research

In a global company, overall responsibility and control of marketing research resides in operating subsidiaries.

Which of the following is the starting point for a global marketing information system?

The "environmental studies" staff at Gamble, Inc.'s headquarters keeps tabs on the worldwide social, political, legal, economic, and technological environments that are directly relevant to its businesses. Which of the following scanning modes does this scenario reflect?

A company's marketing information system should only cover important aspects of a company's internal environment.

The greater a company's information intensity, the more the traditional product/market boundaries shift.

Which of the following subject agenda categories for a global business intelligence system covers the laws and regulations both in the host countries and the home country?

Poor operating results can often be traced back to insufficient data and information about events both inside and outside the company.

Which of the following is an example of a secondary data source used in marketing research?

Companies wishing to minimize the cost and time associated with market research should start by collecting and analyzing secondary data.

Interested in a business opportunity in Russia, Peter Terian stood on a busy street corner in Moscow and watched the different cars that went past. He noticed a large number of Mercedes, but not a single Rolls Royce. Terian later set up the first Rolls Royce dealership in Russia. In this case, the source of information is referred to as ________.

A company offering products to meet incipient demand before the trends have taken root generally will have a huge market response.

The relatively lower revenue and margins in smaller markets limit marketing expenditure budgets.

Which of the following is an advantage of probability sample?

Luxury car manufacturers, Lewitt, invest in dealerships across Asian countries based on a marketing research outcome showing the recent increase in purchase of luxury cars. In this case, Lewitt's investigation of research data reflects a(n) ________.

In high-income countries, the amount of information available far exceeds the absorptive capacity of an individual or an organization.

Which of the following is a technique used to analyze research data?

The availability of documented information in print and on the Internet is in decline over the years.

A cost-benefit analysis is performed after collecting secondary data.

The quota sample does not require selection on a probability basis and is, therefore, much easier to implement than random sample.

Displacing time is a useful method of market analysis when data are available for two markets at the same level of development.