Question 1

The stages of development for a transnational company are: domestic, international, multinational, global, and transnational.

Accepted Answer

A) True 
 B)False

Question 2

The use of computer controls and technology has increased the cost of labor.

Accepted Answer

A) True 
 B)False

Question 3

How can an organization gain market access in a new country that limits imports?

Accepted Answer

A)  by establishing a production facility within the country 
B)  by locating a production source outside the market 
C)  by forming a partnership with a local distribution company 
D)  by establishing a local supply chain system in the neighboring country 
A)  by establishing a production facility within the country 
B)  by locating a production source outside the market 
C)  by forming a partnership with a local distribution company 
D)  by establishing a local supply chain system in the neighboring country

Question 4

Explain the criteria to be assessed when selecting a potential target market for export?

Accepted Answer

There are six criteria that should be as

Question 5

Licensing is a contractual arrangement whereby one company makes an asset available to another company in exchange for some form of compensation.

Accepted Answer

A) True 
 B)False

Question 6

Export marketing involves tailoring various elements of the marketing mix to global marketing requirements.

Accepted Answer

A) True 
 B)False

Question 7

How do organizations assess the political risks of an international investment?

Accepted Answer

A)  The higher a country's income, the higher the political risks. 
B)  The more a country is transparent, the more it is risk-free. 
C)  The lower the income of per capita, the lower the risks. 
D)  The more a country allows imports, the higher the risks. 
A)  The higher a country's income, the higher the political risks. 
B)  The more a country is transparent, the more it is risk-free. 
C)  The lower the income of per capita, the lower the risks. 
D)  The more a country allows imports, the higher the risks.

Question 8

The most extensive form of participation in global markets is 100 percent ownership of a foreign subsidiary.

Accepted Answer

A) True 
 B)False

Question 9

The costs of maintaining a global staff in an overseas market is cheaper compared to domestic sales.

Accepted Answer

A) True 
 B)False

Question 10

Which of the following kinds of marketing orientation is a domestic company most likely to have?

Accepted Answer

A)  polycentric 
B)  ethnocentric 
C)  regiocentric 
D)  geocentric 
A)  polycentric 
B)  ethnocentric 
C)  regiocentric 
D)  geocentric

Question 11

A ________ is referred as the collaboration between two or more firms on a specific project to serve one or more markets.

Accepted Answer

A)  franchise 
B)  direct investment 
C)  portfolio 
D)  joint venture 
A)  franchise 
B)  direct investment 
C)  portfolio 
D)  joint venture

Question 12

A company that engages in export marketing uses an extension approach to pricing, ensuring that product prices in export markets are the same as prices in the home-country market.

Accepted Answer

A) True 
 B)False

Question 13

Mckelvey Inc., a U.S. - based cosmetics manufacturer, promotes its products using the same price value, composition, and advertisements irrespective of the target market location. In this case, the company is utilizing ________.

Accepted Answer

A)  contract manufacturing 
B)  export marketing 
C)  intermediary selling 
D)  export selling 
A)  contract manufacturing 
B)  export marketing 
C)  intermediary selling 
D)  export selling

Question 14

Which of the following is the typical first step for a company that is going global?

Accepted Answer

A)  licensing 
B)  direct exporting 
C)  inshoring 
D)  outsourcing 
A)  licensing 
B)  direct exporting 
C)  inshoring 
D)  outsourcing

Question 15

The extent of a company's in-country presence in a target market has no impact on perceived customer value.

Accepted Answer

A) True 
 B)False

Question 16

A multinational company would be self-sufficient, decentralized, and have its key assets dispersed.

Accepted Answer

A) True 
 B)False

Question 17

Before doing any business internationally, a company must look at the conditions in a potential country to analyze what the advantages, disadvantages, and costs will be and whether it is worth the risk.

Accepted Answer

A) True 
 B)False

Question 18

How is the location of a manufacturing base dependent on foreign exchange rate of a country's currency?

Accepted Answer

In deciding where to locate a manufactur

Question 19

With foreign direct investment, the owner has a passive role without significant influence or management control.

Accepted Answer

A) True 
 B)False

Question 20

Companies can expand seeking new country markets for already identified market segments.

Accepted Answer

A) True 
 B)False

The stages of development for a transnational company are: domestic, international, multinational, global, and transnational.

The use of computer controls and technology has increased the cost of labor.

How can an organization gain market access in a new country that limits imports?

Explain the criteria to be assessed when selecting a potential target market for export?

Licensing is a contractual arrangement whereby one company makes an asset available to another company in exchange for some form of compensation.

Export marketing involves tailoring various elements of the marketing mix to global marketing requirements.

How do organizations assess the political risks of an international investment?

The most extensive form of participation in global markets is 100 percent ownership of a foreign subsidiary.

The costs of maintaining a global staff in an overseas market is cheaper compared to domestic sales.

Which of the following kinds of marketing orientation is a domestic company most likely to have?

A ________ is referred as the collaboration between two or more firms on a specific project to serve one or more markets.

A company that engages in export marketing uses an extension approach to pricing, ensuring that product prices in export markets are the same as prices in the home-country market.

Mckelvey Inc., a U.S. - based cosmetics manufacturer, promotes its products using the same price value, composition, and advertisements irrespective of the target market location. In this case, the company is utilizing ________.

Which of the following is the typical first step for a company that is going global?

The extent of a company's in-country presence in a target market has no impact on perceived customer value.

A multinational company would be self-sufficient, decentralized, and have its key assets dispersed.

Before doing any business internationally, a company must look at the conditions in a potential country to analyze what the advantages, disadvantages, and costs will be and whether it is worth the risk.

How is the location of a manufacturing base dependent on foreign exchange rate of a country's currency?

With foreign direct investment, the owner has a passive role without significant influence or management control.

Companies can expand seeking new country markets for already identified market segments.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Customers

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Competitive Analysis and Strategy

Product Decisions

Pricing Decisions

Global Marketing Channels

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

Global Corporate Social Responsibility and Environmental Sustainability

The Future of Global Marketing

Filters

Exam 8: Global Entry and Expansion Strategies

The stages of development for a transnational company are: domestic, international, multinational, global, and transnational.

The use of computer controls and technology has increased the cost of labor.

How can an organization gain market access in a new country that limits imports?

Explain the criteria to be assessed when selecting a potential target market for export?

Licensing is a contractual arrangement whereby one company makes an asset available to another company in exchange for some form of compensation.

Export marketing involves tailoring various elements of the marketing mix to global marketing requirements.

How do organizations assess the political risks of an international investment?

The most extensive form of participation in global markets is 100 percent ownership of a foreign subsidiary.

The costs of maintaining a global staff in an overseas market is cheaper compared to domestic sales.

Which of the following kinds of marketing orientation is a domestic company most likely to have?

A ________ is referred as the collaboration between two or more firms on a specific project to serve one or more markets.

A company that engages in export marketing uses an extension approach to pricing, ensuring that product prices in export markets are the same as prices in the home-country market.

Mckelvey Inc., a U.S. - based cosmetics manufacturer, promotes its products using the same price value, composition, and advertisements irrespective of the target market location. In this case, the company is utilizing ________.

Which of the following is the typical first step for a company that is going global?

The extent of a company's in-country presence in a target market has no impact on perceived customer value.

A multinational company would be self-sufficient, decentralized, and have its key assets dispersed.

Before doing any business internationally, a company must look at the conditions in a potential country to analyze what the advantages, disadvantages, and costs will be and whether it is worth the risk.

How is the location of a manufacturing base dependent on foreign exchange rate of a country's currency?

With foreign direct investment, the owner has a passive role without significant influence or management control.

Companies can expand seeking new country markets for already identified market segments.

Introduction to Global Marketing

The Global Economic Environment

The Political, Legal, and Regulatory Environments of Global Marketing

The Global Cultural Environment

Global Customers

Global Marketing Information Systems and Research

Segmentation, Targeting, and Positioning

Competitive Analysis and Strategy

Product Decisions

Pricing Decisions

Global Marketing Channels

Global Integrated Marketing Communications

Global Organization and Leadership: Managing the Global Marketing Effort

Global Corporate Social Responsibility and Environmental Sustainability

The Future of Global Marketing

Filters