Exam 10: Brand and Product Decisions in Global Marketing

After four years of product development,Procter & Gamble recently introduced a new,improved disposable diaper.Pampers Rash Guard diapers are designed to prevent diaper rash and represent the first time a company has made a medical claim for its diapers.What kind of innovation do the new diapers represent?

Which of the following statements is not an example of local products or brands?

In Chinese markets,Nike had a problem using the "Just Do It" attitude which was not found to be appropriate.Finally,Nike decided to use Chinese athletes in their promotion.This type of adaptation was needed due to:

Guidelines which can assist managers in their effort to establish global brand leadership include all of the following except:

The Sony Walkman is an example of combination or tiered branding,whereby a corporate name is combined with a product name.

Marketers in Gillette's Parker Pen subsidiary are confident that consumers in Malaysia and Singapore shopping for an upscale gift will buy the same Parker Pen as Americans shopping at Neiman Marcus.

What are the differences between "product-communication extension" and "product extension-communication adaptation" as strategies?

Which of the following is not in the top five of the world's most valuable brands according to 2012 rankings?

Some consumers flaunt their wealth by buying expensive products and brands that others will notice.Such behavior is referred to as "luxury badging."

Before executives at Ben & Jerry's Homemade launched their ice cream in the United Kingdom,the company conducted extensive research to determine whether the package design effectively communicated the brand's "super premium" position.This is an example of dual-extension strategy.

Product problems initially made headlines in 2008 regarding a turbine blade manufactured by Suzlon and financed by John Deere.All of the following problems were encountered by Suzlon except:

Around the world,various brands of personal computers are sold with Pentium processors.This fact is often used as a selling point,with advertising that proclaims "Intel Inside." Which branding concept does such advertising reflect?

Describe the factors that should be considered in developing new products for international markets with particular emphasis on the consequences for not adequately testing new products.

Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells profitably in India for the equivalent of 1 cent per piece.This is Hindustan Lever's first-ever candy product.What strategy is evident here?

Motorola's failed Iridium venture was a global satellite telephone network designed to allow users to make or receive calls anywhere on the globe using handsets that are somewhat bigger than typical cellular phones.What type of innovation did Iridium represent?

Campbell's has been marketing soup in Japan for more than 40 years.Early on,Japanese consumers were not receptive to ads featuring the Campbell Kids and the "M'm M'm Good" slogan.This compelled Campbell's to develop ads featuring a talking soup can known as "Mr.Campbell." Campbell's also developed soup varieties for Japan with fish as the main protein source and spices that reflect local preferences.As described here,which of the following strategies has Campbell's used in Japan?

The marketers of Corona beer achieved great success in the U.S.market by:

Whenever a new product interacts with human,mechanical,or chemical elements,there is the potential for a surprising and unexpected incompatibility.

According to the top brand rankings,Microsoft is the world's most valuable brand.

Regulators in different countries have proposed various regulations for product labeling.All of the following statements pertaining to such regulations are true except: