Question 1

Which of the following is NOT a country from which Arab Americans come?

Accepted Answer

A)  Morocco 
B)  Algeria 
C)  Egypt 
D)  Saudi Arabia 
E)  Israel 
A)  Morocco 
B)  Algeria 
C)  Egypt 
D)  Saudi Arabia 
E)  Israel

Question 2

Name and describe 4 of the 11 African American market segments identified by Yankelovich.

Accepted Answer

Market Segment Research found 11 segment

Question 3

What percentage of Arab Americans are U.S. citizens?

Accepted Answer

A)  less than 20 percent 
B)  25 percent 
C)  40 percent 
D)  75 percent 
E)  more than 80 percent 
A)  less than 20 percent 
B)  25 percent 
C)  40 percent 
D)  75 percent 
E)  more than 80 percent

Question 4

Frank Chen is a Chinese immigrant in his mid-50s and has a master's degree in engineering from MIT. He is a conservative professional with no need or desire for native-language programming. He is willing to pay premium prices for high-quality products. Which segment of the Asian American market identified by Market Segment Research best describes him?

Accepted Answer

A)  Traditionalists 
B)  Established 
C)  Living for the Moment 
D)  Market followers 
E)  Contented 
A)  Traditionalists 
B)  Established 
C)  Living for the Moment 
D)  Market followers 
E)  Contented

Question 5

Much of the American value system and the resultant political and social institutions are derived from the Christian beliefs of the early settlers. Discuss the forms Christianity takes in this country.

Accepted Answer

Christianity takes many forms in this co

Question 6

LaShonda is an African American high school student who lives with her single mother. She is tech savvy, watches BET, and buys brands that are popular with her culture. To which segment of the African American market identified by Yankelovich would LaShonda belong?

Accepted Answer

A)  Boomer Blacks 
B)  Connected Black Teens 
C)  Black Onliners 
D)  Stretched Black Straddlers 
E)  Healthy Teens 
A)  Boomer Blacks 
B)  Connected Black Teens 
C)  Black Onliners 
D)  Stretched Black Straddlers 
E)  Healthy Teens

Question 7

According to the Census Bureau, a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race is defined as a(n) _____.

Accepted Answer

A)  African American 
B)  Asian American 
C)  Hispanic 
D)  Native American 
E)  subculture 
A)  African American 
B)  Asian American 
C)  Hispanic 
D)  Native American 
E)  subculture

Question 8

Which segment of the African American market identified by Yankelovich is middle age, is upper-middle income, is family-oriented, and prefers to be around people of their own ethnicity?

Accepted Answer

A)  Black Onliners 
B)  Black is Better 
C)  Digital Networkers 
D)  Boomer Blacks 
E)  Faith Fulfills 
A)  Black Onliners 
B)  Black is Better 
C)  Digital Networkers 
D)  Boomer Blacks 
E)  Faith Fulfills

Question 9

Which of the following represents the largest national background of Asian Americans?

Accepted Answer

A)  Chinese 
B)  Filipino 
C)  Japanese 
D)  Korean 
E)  Vietnamese 
A)  Chinese 
B)  Filipino 
C)  Japanese 
D)  Korean 
E)  Vietnamese

Question 10

Which segment of Asian Americans identified by Market Segment Research is younger; has moderate identification with their native culture; tends to be bilingual; and includes spontaneous, materialistic, and impulsive shoppers who are concerned with status and quality?

Accepted Answer

A)  Traditionalists 
B)  Established 
C)  Living for the Moment 
D)  Market leaders 
E)  Contented 
A)  Traditionalists 
B)  Established 
C)  Living for the Moment 
D)  Market leaders 
E)  Contented

Question 11

Jimmy is a 55-year-old African American who lives in the suburbs with his family. He is not in good health, and he has not been able to buy health insurance with his limited income. In terms of Yankelovich's segments of African Americans, which one best describes Jimmy?

Accepted Answer

A)  Sick and Stressed 
B)  Family Struggles 
C)  Stretched Black Stragglers 
D)  Faith Fulfills 
E)  Digital Networkers 
A)  Sick and Stressed 
B)  Family Struggles 
C)  Stretched Black Stragglers 
D)  Faith Fulfills 
E)  Digital Networkers

Question 12

Sponsorship of ethnic events is _____.

Accepted Answer

A)  unpopular because the events do not connect with ethnic subcultures 
B)  popular as the only way of marketing to ethnic subcultures 
C)  a means of engaging an ethnic subculture in an authentic way 
D)  not supported by major corporations in the United States 
E)  all of the above 
A)  unpopular because the events do not connect with ethnic subcultures 
B)  popular as the only way of marketing to ethnic subcultures 
C)  a means of engaging an ethnic subculture in an authentic way 
D)  not supported by major corporations in the United States 
E)  all of the above

Question 13

Which of the following statements is TRUE regarding marketing to Asian Americans?

Accepted Answer

A)  Asian Americans are not highly tech savvy or heavy users of the Internet. 
B)  Effective communication is achieved by simply translating ad copy. 
C)  Geographic concentration is aiding marketing efficiency. 
D)  There are very limited options for reaching this market through television. 
E)  The purchasing power of this group and its various segments is not attractive enough for marketers to pursue it seriously. 
A)  Asian Americans are not highly tech savvy or heavy users of the Internet. 
B)  Effective communication is achieved by simply translating ad copy. 
C)  Geographic concentration is aiding marketing efficiency. 
D)  There are very limited options for reaching this market through television. 
E)  The purchasing power of this group and its various segments is not attractive enough for marketers to pursue it seriously.

Question 14

Chrysler sponsored Patti LaBelle's "The Gospel According to Patti" concert tour in 2006 in which Chrysler offered test drives before each concert and donated $5 for each test drive to Ms. LaBelle's chosen charity. This marketer is using _____ to reach this market.

Accepted Answer

A)  place-based marketing 
B)  event marketing 
C)  targeted marketing 
D)  street marketing 
E)  zoned marketing 
A)  place-based marketing 
B)  event marketing 
C)  targeted marketing 
D)  street marketing 
E)  zoned marketing

Question 15

The degree to which an immigrant has adapted to his or her new culture is known as _____.

Accepted Answer

A)  dispersion 
B)  traditionalization 
C)  acculturation 
D)  modernization 
E)  secularization 
A)  dispersion 
B)  traditionalization 
C)  acculturation 
D)  modernization 
E)  secularization

Question 16

Theresa is a 40-year-old single parent living in the city. She is confident and positive and enjoys wearing the latest fashions. Which segment of the African American market identified by Yankelovich best describes Theresa?

Accepted Answer

A)  Black Onliners 
B)  Black is Better 
C)  Digital Networkers 
D)  Boomer Blacks 
E)  Faith Fulfills 
A)  Black Onliners 
B)  Black is Better 
C)  Digital Networkers 
D)  Boomer Blacks 
E)  Faith Fulfills

Question 17

Most Asian Americans come from home cultures influenced by _____, which emphasizes subordination of the son to the father, the younger to the elder, and the wife to the husband.

Accepted Answer

A)  traditionalism 
B)  Judaism 
C)  Protestant Ethics 
D)  Confucianism 
E)  Islam 
A)  traditionalism 
B)  Judaism 
C)  Protestant Ethics 
D)  Confucianism 
E)  Islam

Question 18

Which of the following magazines is NOT in the Black Men's Top 5?

Accepted Answer

A)  Maxim 
B)  Time 
C)  Jet 
D)  Ebony 
E)  Sports Illustrated 
A)  Maxim 
B)  Time 
C)  Jet 
D)  Ebony 
E)  Sports Illustrated

Question 19

Target, the national retailer, is opening several new stores in predominantly Hispanic communities. Explain how Target should modify its business to adequately serve the needs of this market.

Accepted Answer

The primary retailing responses to this

Question 20

Which of the following ethnic groups is predicted to have the youngest median age in the United States in the year 2015?

Accepted Answer

A)  Whites 
B)  Blacks 
C)  Hispanics 
D)  Asian Americans 
E)  South Americans 
A)  Whites 
B)  Blacks 
C)  Hispanics 
D)  Asian Americans 
E)  South Americans

Which of the following is NOT a country from which Arab Americans come?

Name and describe 4 of the 11 African American market segments identified by Yankelovich.

What percentage of Arab Americans are U.S. citizens?

Much of the American value system and the resultant political and social institutions are derived from the Christian beliefs of the early settlers. Discuss the forms Christianity takes in this country.

LaShonda is an African American high school student who lives with her single mother. She is tech savvy, watches BET, and buys brands that are popular with her culture. To which segment of the African American market identified by Yankelovich would LaShonda belong?

According to the Census Bureau, a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race is defined as a(n) _____.

Which segment of the African American market identified by Yankelovich is middle age, is upper-middle income, is family-oriented, and prefers to be around people of their own ethnicity?

Which of the following represents the largest national background of Asian Americans?

Which segment of Asian Americans identified by Market Segment Research is younger; has moderate identification with their native culture; tends to be bilingual; and includes spontaneous, materialistic, and impulsive shoppers who are concerned with status and quality?

Jimmy is a 55-year-old African American who lives in the suburbs with his family. He is not in good health, and he has not been able to buy health insurance with his limited income. In terms of Yankelovich's segments of African Americans, which one best describes Jimmy?

Sponsorship of ethnic events is _____.

Which of the following statements is TRUE regarding marketing to Asian Americans?

Chrysler sponsored Patti LaBelle's "The Gospel According to Patti" concert tour in 2006 in which Chrysler offered test drives before each concert and donated $5 for each test drive to Ms. LaBelle's chosen charity. This marketer is using _____ to reach this market.

The degree to which an immigrant has adapted to his or her new culture is known as _____.

Theresa is a 40-year-old single parent living in the city. She is confident and positive and enjoys wearing the latest fashions. Which segment of the African American market identified by Yankelovich best describes Theresa?

Most Asian Americans come from home cultures influenced by _____, which emphasizes subordination of the son to the father, the younger to the elder, and the wife to the husband.

Which of the following magazines is NOT in the Black Men's Top 5?

Target, the national retailer, is opening several new stores in predominantly Hispanic communities. Explain how Target should modify its business to adequately serve the needs of this market.

Which of the following ethnic groups is predicted to have the youngest median age in the United States in the year 2015?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 5: The Changing American Society: Subcultures

Which of the following is NOT a country from which Arab Americans come?

Name and describe 4 of the 11 African American market segments identified by Yankelovich.

What percentage of Arab Americans are U.S. citizens?

Much of the American value system and the resultant political and social institutions are derived from the Christian beliefs of the early settlers. Discuss the forms Christianity takes in this country.

LaShonda is an African American high school student who lives with her single mother. She is tech savvy, watches BET, and buys brands that are popular with her culture. To which segment of the African American market identified by Yankelovich would LaShonda belong?

According to the Census Bureau, a person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race is defined as a(n) _____.

Which segment of the African American market identified by Yankelovich is middle age, is upper-middle income, is family-oriented, and prefers to be around people of their own ethnicity?

Which of the following represents the largest national background of Asian Americans?

Which segment of Asian Americans identified by Market Segment Research is younger; has moderate identification with their native culture; tends to be bilingual; and includes spontaneous, materialistic, and impulsive shoppers who are concerned with status and quality?

Jimmy is a 55-year-old African American who lives in the suburbs with his family. He is not in good health, and he has not been able to buy health insurance with his limited income. In terms of Yankelovich's segments of African Americans, which one best describes Jimmy?

Sponsorship of ethnic events is _____.

Which of the following statements is TRUE regarding marketing to Asian Americans?

Chrysler sponsored Patti LaBelle's "The Gospel According to Patti" concert tour in 2006 in which Chrysler offered test drives before each concert and donated $5 for each test drive to Ms. LaBelle's chosen charity. This marketer is using _____ to reach this market.

The degree to which an immigrant has adapted to his or her new culture is known as _____.

Theresa is a 40-year-old single parent living in the city. She is confident and positive and enjoys wearing the latest fashions. Which segment of the African American market identified by Yankelovich best describes Theresa?

Most Asian Americans come from home cultures influenced by _____, which emphasizes subordination of the son to the father, the younger to the elder, and the wife to the husband.

Which of the following magazines is NOT in the Black Men's Top 5?

Target, the national retailer, is opening several new stores in predominantly Hispanic communities. Explain how Target should modify its business to adequately serve the needs of this market.

Which of the following ethnic groups is predicted to have the youngest median age in the United States in the year 2015?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters