Question 1

Marketing to African Americans should be based on the same principles as marketing to any other group.

Accepted Answer

A) True 
 B)False

Question 2

John is an older, retired Japanese American. He has a strong identification with his Japanese culture, still speaks primarily Japanese, and is not concerned about status. Which segment of the Asian American market identified by Market Segment Research best describes John?

Accepted Answer

A)  Traditionalists 
B)  Established 
C)  Living for the Moment 
D)  Market followers 
E)  Contented 
A)  Traditionalists 
B)  Established 
C)  Living for the Moment 
D)  Market followers 
E)  Contented

Question 3

The U.S. Census Bureau's overall projections of ethnic subculture size understate the importance of ethnic groups to specific _____.

Accepted Answer

A)  people 
B)  points in history 
C)  geographic regions 
D)  languages 
E)  none of the above 
A)  people 
B)  points in history 
C)  geographic regions 
D)  languages 
E)  none of the above

Question 4

Bicultural Hispanic teens tend to ____.

Accepted Answer

A)  feel more pressure to blend in and "be American" than their parents 
B)  reject the presence of Latin American icons 
C)  acculturate by adding another culture, not by replacing their first culture 
D)  replace their first culture but continue to speak Spanish exclusively 
E)  strive to communicate and lead the same traditional Hispanic lifestyle of their parents 
A)  feel more pressure to blend in and "be American" than their parents 
B)  reject the presence of Latin American icons 
C)  acculturate by adding another culture, not by replacing their first culture 
D)  replace their first culture but continue to speak Spanish exclusively 
E)  strive to communicate and lead the same traditional Hispanic lifestyle of their parents

Question 5

Which of the following are bases for subcultures in the United States?

Accepted Answer

A)  ethnic groups 
B)  religions 
C)  geographic areas 
D)  generations 
E)  all of the above 
A)  ethnic groups 
B)  religions 
C)  geographic areas 
D)  generations 
E)  all of the above

Question 6

According to the Pew Hispanic Center, which generation of Hispanic adults is born in the United States to U.S. born parents, has the highest education and income levels, is most likely to identify themselves as Americans, is most likely to have English as the primary language, and is somewhat less likely to ascribe to traditional values?

Accepted Answer

A)  first-generation adults 
B)  second-generation adults 
C)  third-generation adults 
D)  primary-generation adults 
E)  secondary-generation adults 
A)  first-generation adults 
B)  second-generation adults 
C)  third-generation adults 
D)  primary-generation adults 
E)  secondary-generation adults

Question 7

In terms of the Asian American market, which segment identified by Market Segment Research is older, often retired, has strong identification with their original culture, tends to use their native language as their primary language, and is not concerned about status?

Accepted Answer

A)  Traditionalists 
B)  Established 
C)  Living for the Moment 
D)  Market followers 
E)  Contented 
A)  Traditionalists 
B)  Established 
C)  Living for the Moment 
D)  Market followers 
E)  Contented

Question 8

Which of the following is the largest Native American tribe?

Accepted Answer

A)  Cherokee 
B)  Navajo 
C)  Sioux 
D)  Chippewa 
E)  Choctaw 
A)  Cherokee 
B)  Navajo 
C)  Sioux 
D)  Chippewa 
E)  Choctaw

Question 9

Which of the following is the largest ethnic subculture in the United States?

Accepted Answer

A)  African American 
B)  Hispanic 
C)  Asian 
D)  Native American 
E)  Caribbean 
A)  African American 
B)  Hispanic 
C)  Asian 
D)  Native American 
E)  Caribbean

Question 10

A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____.

Accepted Answer

A)  market segment 
B)  subculture 
C)  ethnic group 
D)  reference group 
E)  subgroup 
A)  market segment 
B)  subculture 
C)  ethnic group 
D)  reference group 
E)  subgroup

Question 11

Which of the following groups is characterized by a strong belief in the literal truth of the Bible, a very strong commitment to their religious beliefs, having had a "born-again" experience, and encouraging others to believe in Jesus Christ?

Accepted Answer

A)  Buddhists 
B)  Confucianists 
C)  Born-again Christians 
D)  Islamists 
E)  Jewish 
A)  Buddhists 
B)  Confucianists 
C)  Born-again Christians 
D)  Islamists 
E)  Jewish

Question 12

Many companies develop special marketing mixes for a segment of a larger culture whose members share distinguishing values and patterns of behavior. These segments are known as _____.

Accepted Answer

A)  subsegments 
B)  subgroups 
C)  secondary markets 
D)  subcultures 
E)  reference groups 
A)  subsegments 
B)  subgroups 
C)  secondary markets 
D)  subcultures 
E)  reference groups

Question 13

_____ involves creating or sponsoring an event that has a particular appeal to a market segment.

Accepted Answer

A)  Place-based marketing 
B)  Event marketing 
C)  Target marketing 
D)  Specific marketing 
E)  Zoned marketing 
A)  Place-based marketing 
B)  Event marketing 
C)  Target marketing 
D)  Specific marketing 
E)  Zoned marketing

Question 14

Which African American market segment identified by Yankelovich is older, is upper middle class, is heavily online, prefers Black advertising, and strongly supports "Buying Black."

Accepted Answer

A)  Broadcast Blacks 
B)  Black is Better 
C)  Boomer Blacks 
D)  Digital Networkers 
E)  Faith Fulfills 
A)  Broadcast Blacks 
B)  Black is Better 
C)  Boomer Blacks 
D)  Digital Networkers 
E)  Faith Fulfills

Question 15

Which of the following is predicted to be the fastest-growing ethnic group in the United States between 2010 and 2030?

Accepted Answer

A)  Whites 
B)  Blacks 
C)  Hispanics 
D)  Asian 
E)  South Americans 
A)  Whites 
B)  Blacks 
C)  Hispanics 
D)  Asian 
E)  South Americans

Question 16

Ethnic groups are the most commonly described subcultures.

Accepted Answer

A) True 
 B)False

Question 17

Hispanics mostly speak English and prefer English-language media.

Accepted Answer

A) True 
 B)False

Question 18

Which of the following statements is TRUE regarding ethnic subcultures?

Accepted Answer

A)  European ethnic groups constitute a significant and growing part of the U.S. population. 
B)  Hispanics are the largest population group in the South and in urban areas in the Northeast and Midwest. 
C)  The influence of one's ethnic heritage on behavior is not influenced by situational factors. 
D)  All subcultures are very diverse, and general descriptions do not apply to all of the members. 
E)  Ethnicity is the only factor that influences an individual's behavior. 
A)  European ethnic groups constitute a significant and growing part of the U.S. population. 
B)  Hispanics are the largest population group in the South and in urban areas in the Northeast and Midwest. 
C)  The influence of one's ethnic heritage on behavior is not influenced by situational factors. 
D)  All subcultures are very diverse, and general descriptions do not apply to all of the members. 
E)  Ethnicity is the only factor that influences an individual's behavior.

Question 19

Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events?

Accepted Answer

A)  ethnic 
B)  regional 
C)  religious 
D)  generational 
E)  transient 
A)  ethnic 
B)  regional 
C)  religious 
D)  generational 
E)  transient

Question 20

Which of the following statements is TRUE regarding African American Internet usage?

Accepted Answer

A)  African Americans utilize mobile devices to access social media more than whites. 
B)  African Americans are more likely to access the Web for news and information, such as general news, sports, health, and finances than the general population. 
C)  African Americans prefer a Black perspective on news and information. 
D)  Roughly 81 percent of African American adults are online. 
E)  All of the above are true. 
A)  African Americans utilize mobile devices to access social media more than whites. 
B)  African Americans are more likely to access the Web for news and information, such as general news, sports, health, and finances than the general population. 
C)  African Americans prefer a Black perspective on news and information. 
D)  Roughly 81 percent of African American adults are online. 
E)  All of the above are true.

Marketing to African Americans should be based on the same principles as marketing to any other group.

John is an older, retired Japanese American. He has a strong identification with his Japanese culture, still speaks primarily Japanese, and is not concerned about status. Which segment of the Asian American market identified by Market Segment Research best describes John?

The U.S. Census Bureau's overall projections of ethnic subculture size understate the importance of ethnic groups to specific _____.

Bicultural Hispanic teens tend to ____.

Which of the following are bases for subcultures in the United States?

In terms of the Asian American market, which segment identified by Market Segment Research is older, often retired, has strong identification with their original culture, tends to use their native language as their primary language, and is not concerned about status?

Which of the following is the largest Native American tribe?

Which of the following is the largest ethnic subculture in the United States?

A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____.

Which of the following groups is characterized by a strong belief in the literal truth of the Bible, a very strong commitment to their religious beliefs, having had a "born-again" experience, and encouraging others to believe in Jesus Christ?

Many companies develop special marketing mixes for a segment of a larger culture whose members share distinguishing values and patterns of behavior. These segments are known as _____.

_____ involves creating or sponsoring an event that has a particular appeal to a market segment.

Which African American market segment identified by Yankelovich is older, is upper middle class, is heavily online, prefers Black advertising, and strongly supports "Buying Black."

Which of the following is predicted to be the fastest-growing ethnic group in the United States between 2010 and 2030?

Ethnic groups are the most commonly described subcultures.

Hispanics mostly speak English and prefer English-language media.

Which of the following statements is TRUE regarding ethnic subcultures?

Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events?

Which of the following statements is TRUE regarding African American Internet usage?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 5: The Changing American Society: Subcultures

Marketing to African Americans should be based on the same principles as marketing to any other group.

John is an older, retired Japanese American. He has a strong identification with his Japanese culture, still speaks primarily Japanese, and is not concerned about status. Which segment of the Asian American market identified by Market Segment Research best describes John?

The U.S. Census Bureau's overall projections of ethnic subculture size understate the importance of ethnic groups to specific _____.

Bicultural Hispanic teens tend to ____.

Which of the following are bases for subcultures in the United States?

In terms of the Asian American market, which segment identified by Market Segment Research is older, often retired, has strong identification with their original culture, tends to use their native language as their primary language, and is not concerned about status?

Which of the following is the largest Native American tribe?

Which of the following is the largest ethnic subculture in the United States?

A segment of a larger culture whose members share distinguishing values and patterns of behavior is known as a(n) _____.

Which of the following groups is characterized by a strong belief in the literal truth of the Bible, a very strong commitment to their religious beliefs, having had a "born-again" experience, and encouraging others to believe in Jesus Christ?

Many companies develop special marketing mixes for a segment of a larger culture whose members share distinguishing values and patterns of behavior. These segments are known as _____.

_____ involves creating or sponsoring an event that has a particular appeal to a market segment.

Which African American market segment identified by Yankelovich is older, is upper middle class, is heavily online, prefers Black advertising, and strongly supports "Buying Black."

Which of the following is predicted to be the fastest-growing ethnic group in the United States between 2010 and 2030?

Ethnic groups are the most commonly described subcultures.

Hispanics mostly speak English and prefer English-language media.

Which of the following statements is TRUE regarding ethnic subcultures?

Which type of subculture arises as a result of climatic conditions, the natural environment and resources, the characteristics of the various immigrant groups that have settled there, and significant social and political events?

Which of the following statements is TRUE regarding African American Internet usage?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Situational Influences

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters