Exam 5: The Changing American Society: Subcultures

Which generation of Hispanic adults was born outside the United States, has the lowest income and education, is most likely to identify themselves as Hispanic, is most likely to have Spanish as their primary language, and is most likely to possess traditional values including a masculine view of the family decision hierarchy?

A subculture is a segment of a larger culture whose members share distinguishing values and patterns of behavior.

A German electronics manufacturer is expanding into the United States. This company has commissioned your company, a marketing research firm, to explain the various subcultures in this country. Explain the concept of subcultures, and briefly describe the three main subcultures discussed in this chapter.

Toys-R-Us is examining subcultures in the United States and wants to identify the ethnic subculture that has the greatest percentage of children under the age of 18. Which ethnic group meets this criterion?

The generation of Asian Americans that was born in the United States to immigrant parents is sometimes referred to as _____.

Robert is a successful 51-year-old, lives in the suburbs, and enjoys reading Jet and Ebony magazines. He drives out of his way to shop exclusively at black-owned businesses. To which segment of the African American market identified by Yankelovich would Robert belong?

Which of the following is an important means of reaching virtually all of the native-language speakers of any nationality nationwide?

The U.S. Census has projected for the African American population to reach 20 percent of the overall population in the United States by 2030.

Which of the following is NOT a segment of the African American market identified by Yankelovich?

The relatively faster growth rate of non-European groups is due to a higher birthrate among some of these groups and to greater immigration.

Li Ming is an Asian American of Chinese dissent and is young; has a moderate identification with her native culture; is bilingual; and is spontaneous, materialistic, and an impulsive shopper. She is concerned with status and quality. Which segment of the Asian American market identified by Market Segment Research best describes her?

The different religions in America prescribing differing values and behaviors are known as religious _____.

Malcolm is studying subcultures in the United States. He is trying to identify the subculture that has the highest education levels and median household incomes. Which ethnic group meets these criteria?

Which religion heavily influences the Hispanic culture?

Muslims in America are culturally diverse, including Arab Americans, African Americans, Asian Americans, and Hispanics.

Market Segment Research found three groups of Asian Americans on the basis of their demographics and attitudes that cut across nationality groups. Which of the following is one of the segments identified?

Compared to the white population, Asian Americans tend to _____.

America is basically a secular society.

Which of the following are the most commonly described subcultures?

Which subculture is the most diverse group, with numerous nationalities, languages, and religions?