Exam 13: Situational Influences

Gertrude is very environmentally conscious, so she only uses paper bags at the grocery store and tries to purchase items in packages that are recyclable. Her behavior concerns which type of situation?

A store's atmosphere can influence which of the following?

Binge drinking among college students can be described as a(n) _____.

Consumer behavior occurs within four broad categories or types of situations: the communications situation, the purchase situation, the usage situation, and the social situation.

Which of the following is NOT an individual characteristic influencing consumer behavior?

Which color(s) is(are) arousing?

Which of the following is a reason consumers give gifts?

What do Hispanic girls celebrate when they are 15 years old?

Which situational characteristic deals with the effect of time on consumer behavior?

Decisions made by consumers regarding the _____ situation can create significant social problems as well as opportunities for marketers.

The presence of close family members during the shopping occasion increases impulse buying more than close friends.

Which of the following is the FIRST step in the approach for developing situation-based marketing strategies?

The situation interacts with the marketing activity and the individual to determine behavior. Which of the following is a marketing activity?

Décor, sounds, aromas, lighting, weather, and configurations of merchandise or other materials surrounding the stimulus object are included in which situational characteristic?

Which of the following is NOT a consumption response?

Which of the following is a situation in which consumer behavior occurs?

How does music influence consumer behavior?

Which of the following is NOT a key situational dimension or characteristic that influences consumer behavior?

One aspect of purchasing from QVC, one of the cable shopping channels on television, is that the "offer" will expire within a certain amount of time, creating a sense of urgency among consumers. Teresa watches this channel frequently and admits that this aspect of the situation does influence her decision to buy something. Which characteristic of the situation is influencing Teresa and others' behavior?

Pablo is planning on opening a Mexican restaurant in the town where he lives. He is considering how to design the physical environment of the restaurant. Discuss the components of the physical surroundings that can influence consumption behavior and make some recommendations to Pablo regarding each component.