Exam 13: Situational Influences

Individuals tend to comply with group expectations, particularly when the behavior is visible.

A person who shops a nicer store than normal because he or she is buying a gift is influenced by the _____ characteristic of the situation.

In the United States, a man usually gives a woman a diamond ring for her to wear on her left-hand ring finger when they become engaged to be married. However, one diamond distributor has developed the idea that women should wear diamonds on their right hands as well. Marketing communications regarding the Diamond Right Hand Ring stress the independence of women and their ability to buy a diamond for themselves. One ad claims that a diamond on a left hand says "we," while a diamond on the right hand says "me." This diamond distributor is attempting to _____.

Which type of industry has developed around the use of ambient scents?

Richard is studying how various usage situations influence the consumption of his company's products. He conducted qualitative analyses (i.e., focus group discussions and depth interviews) as well as surveyed a larger sample of consumers to better understand and quantify how products are used and the benefits sought in the usage situation by the market segment. Richard is performing the first two steps in an approach to develop _____.

You are tasked with the responsibility of developing a situation-based marketing strategy. Explain how you would go about doing that.

With respect to the typology of service environments, a bank would be categorized as _____.

Psychographics is the process managers use to manipulate the physical retail environment to create specific mood responses in shoppers.

To understand a consumer's behavior, we must know about the _____.

Features of the individual person that are not lasting characteristics, such as momentary moods or conditions, are called _____.

Stacy is shopping to purchase new linens for her guest room. Which situational characteristic is influencing her behavior?

Which of the following is a situational characteristic?

Tim is looking for a gift for his relatively new girlfriend-he likes her a lot but is not sure if she's "the one." He's facing somewhat of a dilemma with this gift because he doesn't want to send the wrong message to her, but he doesn't want to appear cheap, either. Moreover, he's not sure how she really feels about him. Explain the types of symbolic meaning the gift he selects might hold.

Which of the following also includes a situation-specific component?

Walker and his wife have two children. They have purchased a new computer for their household every four years or so for almost 20 years. When Walker purchases a new one, usually for him to be able to work at home, one of his children will get the old one. However, they have a few old computers sitting in the attic and garage because Walker doesn't really know how to get rid of them. This is an example of which type of situation?

Which of the following services would be classified as having an extended hedonic consumption purpose?

Personal space and resulting crowding perceptions can vary from culture to culture.

Which of the following is a step in the approach for developing situation-based marketing strategies that was given in the textbook?

Which group needs to understand how situational influences affect consumers' disposition decisions?

Under conditions of crowding, consumers tend to _____.