Question 1

The situation in which consumers receive information has an impact on their behavior and is referred to as the _____ situation.

Accepted Answer

A)  communications 
B)  purchase 
C)  usage 
D)  disposition 
E)  preliminary 
A)  communications 
B)  purchase 
C)  usage 
D)  disposition 
E)  preliminary

Question 2

Crowding generally produces which outcome for the retail outlet and the consumer?

Accepted Answer

A)  generally positive outcomes for the retailer, but negative outcomes for the consumer 
B)  generally negative outcomes for the consumer, but positive outcomes for the retailer 
C)  generally positive outcomes for both 
D)  generally negative outcomes for both 
E)  none of the above 
A)  generally positive outcomes for the retailer, but negative outcomes for the consumer 
B)  generally negative outcomes for the consumer, but positive outcomes for the retailer 
C)  generally positive outcomes for both 
D)  generally negative outcomes for both 
E)  none of the above

Question 3

When orange juice manufacturers attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation?

Accepted Answer

A)  communication 
B)  usage 
C)  purchase 
D)  disposition 
E)  all of the above 
A)  communication 
B)  usage 
C)  purchase 
D)  disposition 
E)  all of the above

Question 4

Which situation involves consumers disposing of products or product packages after or before product use?

Accepted Answer

A)  communications situation 
B)  purchase situation 
C)  usage situation 
D)  disposition situation 
E)  task situation 
A)  communications situation 
B)  purchase situation 
C)  usage situation 
D)  disposition situation 
E)  task situation

Question 5

Transient feeling states that are generally not tied to a specific event or object are known as _____.

Accepted Answer

A)  noncontextual effects 
B)  traits 
C)  temporal effects 
D)  social surroundings 
E)  moods 
A)  noncontextual effects 
B)  traits 
C)  temporal effects 
D)  social surroundings 
E)  moods

Question 6

James is giving his cousin, Conor, a new video game for his birthday. Which of the following is the most likely reason James is giving this gift?

Accepted Answer

A)  because he is required to do so 
B)  because it is a ritualized consumption experience 
C)  to elicit return favors 
D)  as a return favor 
E)  because he hopes the receiver will share the gift 
A)  because he is required to do so 
B)  because it is a ritualized consumption experience 
C)  to elicit return favors 
D)  as a return favor 
E)  because he hopes the receiver will share the gift

Question 7

Mike is the owner of a restaurant that also has a bar. Based on research that studied the impact of background music on restaurant patrons, what can Mike expect if he uses slow music in his establishment?

Accepted Answer

A)  faster service time 
B)  customers spend less time at a table 
C)  larger amount of bar purchases 
D)  significantly more (i.e., 50 percent or more) spent on food purchases 
E)  greater number of customer groups leaving before seated 
A)  faster service time 
B)  customers spend less time at a table 
C)  larger amount of bar purchases 
D)  significantly more (i.e., 50 percent or more) spent on food purchases 
E)  greater number of customer groups leaving before seated

Question 8

A market research study asked consumers to rate themselves with respect to several adjectives, such as happy, cheerful, peaceful, sad, blue, and depressed. What is this research trying to assess?

Accepted Answer

A)  noncontextual effects 
B)  traits 
C)  temporal effects 
D)  social surroundings 
E)  mood 
A)  noncontextual effects 
B)  traits 
C)  temporal effects 
D)  social surroundings 
E)  mood

Question 9

Explain why ritual situations are important to marketers.

Accepted Answer

A ritual situation can be described as a

Question 10

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as _____.

Accepted Answer

A)  situational influence 
B)  motivators 
C)  consumption triggers 
D)  consumption influencers 
E)  motivational influence 
A)  situational influence 
B)  motivators 
C)  consumption triggers 
D)  consumption influencers 
E)  motivational influence

Question 11

Magdalena and her family live in a Honduran neighborhood of Queens, New York. She is looking forward to the extravagant Egyptian-themed party her parents are giving her for her upcoming 15th birthday where she will be carried in on a platform by six of her classmates. This party will celebrate Magdalena's __________.

Accepted Answer

A)  bar mitzvah 
B)  bat mitzvah 
C)  Cinco de Mayo 
D)  quinceañera 
E)  confirmation 
A)  bar mitzvah 
B)  bat mitzvah 
C)  Cinco de Mayo 
D)  quinceañera 
E)  confirmation

Question 12

Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar. Stan is attempting to manage his _____.

Accepted Answer

A)  personality traits 
B)  momentary condition 
C)  mood 
D)  self-concept 
E)  daily ritual 
A)  personality traits 
B)  momentary condition 
C)  mood 
D)  self-concept 
E)  daily ritual

Question 13

Mark is developing the marketing strategy for his business, which is a retail store. He knows that situation characteristics will interact with his marketing activity. Which of the following is a situation characteristic he needs to consider?

Accepted Answer

A)  social class 
B)  attitudes 
C)  lifestyle 
D)  task definition 
E)  all of the above 
A)  social class 
B)  attitudes 
C)  lifestyle 
D)  task definition 
E)  all of the above

Question 14

A closed-in feeling created by a crowded store will result in adaptive strategies that could _____.

Accepted Answer

A)  lengthen shopping time, shorten purchases, and increase the use of in-store information 
B)  shorten shopping time, increase purchases, and decrease the use of in-store information 
C)  reduce shopping time, reduce purchases, and alter the use of in-store information 
D)  reduce shopping time, reduce purchases, and greatly increase the use of in-store information 
E)  none of the above 
A)  lengthen shopping time, shorten purchases, and increase the use of in-store information 
B)  shorten shopping time, increase purchases, and decrease the use of in-store information 
C)  reduce shopping time, reduce purchases, and alter the use of in-store information 
D)  reduce shopping time, reduce purchases, and greatly increase the use of in-store information 
E)  none of the above

Question 15

Clark and his family normally live paycheck to paycheck. However, this month, they found themselves with a little extra money, so they decided to go out to a nice restaurant and to a movie. This is an example of the antecedent state of _____.

Accepted Answer

A)  positive mood 
B)  good luck 
C)  momentary conditions 
D)  optimism 
E)  hedonism 
A)  positive mood 
B)  good luck 
C)  momentary conditions 
D)  optimism 
E)  hedonism

Question 16

The reason the consumption activity is occurring is the situation characteristic of _____.

Accepted Answer

A)  physical surroundings 
B)  social surroundings 
C)  temporal perspective 
D)  task definition 
E)  antecedent states 
A)  physical surroundings 
B)  social surroundings 
C)  temporal perspective 
D)  task definition 
E)  antecedent states

Question 17

To better understand a consumer's behavior, we must know about the consumer, about the primary stimulus object, and about the situation.

Accepted Answer

A) True 
 B)False

Question 18

Carmen is double majoring in fashion merchandising and graphic design in college. When she graduates, she wants to design the physical environment of retail stores, particularly those in women's fashions. She wants to create environments that create specific mood responses in shoppers. Which field best describes what Carmen wants to do?

Accepted Answer

A)  architecture 
B)  retail atmospherics 
C)  art 
D)  graphic design 
E)  marketing 
A)  architecture 
B)  retail atmospherics 
C)  art 
D)  graphic design 
E)  marketing

Question 19

Every year around the 4th of July, families get together and celebrate a family reunion as well as Independence Day. The Normans, one such family, does this every year, and the party is pretty much the same every year. A cookout is held at one family member's home, and games for the children are played, such as a three-legged race and an egg toss competition. The family that wins the overall competition gets to take home a hideous, but meaningful trophy for that year. This is an example of a _____.

Accepted Answer

A)  ritual situation 
B)  momentary condition 
C)  prescriptive 
D)  schema 
E)  social schema 
A)  ritual situation 
B)  momentary condition 
C)  prescriptive 
D)  schema 
E)  social schema

Question 20

Shopping on the Internet provides which important time-related dimension(s)?

Accepted Answer

A)  It has the potential to reduce the amount of time required to make a specific purchase. 
B)  It provides the consumer with almost total control over when the purchase is made. 
C)  It eliminates the uneasiness of crowding experienced in many retail outlets. 
D)  A and B 
E)  A, B, and C 
A)  It has the potential to reduce the amount of time required to make a specific purchase. 
B)  It provides the consumer with almost total control over when the purchase is made. 
C)  It eliminates the uneasiness of crowding experienced in many retail outlets. 
D)  A and B 
E)  A, B, and C

The situation in which consumers receive information has an impact on their behavior and is referred to as the _____ situation.

Crowding generally produces which outcome for the retail outlet and the consumer?

When orange juice manufacturers attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation?

Which situation involves consumers disposing of products or product packages after or before product use?

Transient feeling states that are generally not tied to a specific event or object are known as _____.

James is giving his cousin, Conor, a new video game for his birthday. Which of the following is the most likely reason James is giving this gift?

Mike is the owner of a restaurant that also has a bar. Based on research that studied the impact of background music on restaurant patrons, what can Mike expect if he uses slow music in his establishment?

A market research study asked consumers to rate themselves with respect to several adjectives, such as happy, cheerful, peaceful, sad, blue, and depressed. What is this research trying to assess?

Explain why ritual situations are important to marketers.

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as _____.

Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar. Stan is attempting to manage his _____.

Mark is developing the marketing strategy for his business, which is a retail store. He knows that situation characteristics will interact with his marketing activity. Which of the following is a situation characteristic he needs to consider?

A closed-in feeling created by a crowded store will result in adaptive strategies that could _____.

Clark and his family normally live paycheck to paycheck. However, this month, they found themselves with a little extra money, so they decided to go out to a nice restaurant and to a movie. This is an example of the antecedent state of _____.

The reason the consumption activity is occurring is the situation characteristic of _____.

To better understand a consumer's behavior, we must know about the consumer, about the primary stimulus object, and about the situation.

Shopping on the Internet provides which important time-related dimension(s)?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters

Exam 13: Situational Influences

The situation in which consumers receive information has an impact on their behavior and is referred to as the _____ situation.

Crowding generally produces which outcome for the retail outlet and the consumer?

When orange juice manufacturers attempted to expand the various times of day when consumers would see orange juice as an appropriate beverage to consume, they were trying to influence which situation?

Which situation involves consumers disposing of products or product packages after or before product use?

Transient feeling states that are generally not tied to a specific event or object are known as _____.

James is giving his cousin, Conor, a new video game for his birthday. Which of the following is the most likely reason James is giving this gift?

Mike is the owner of a restaurant that also has a bar. Based on research that studied the impact of background music on restaurant patrons, what can Mike expect if he uses slow music in his establishment?

A market research study asked consumers to rate themselves with respect to several adjectives, such as happy, cheerful, peaceful, sad, blue, and depressed. What is this research trying to assess?

Explain why ritual situations are important to marketers.

All those factors particular to a time and place that do not follow from knowledge of the stable attributes of the consumer and the stimulus and that have an effect on current behavior are known as _____.

Stan was feeling very tired and hungry in the mid-afternoon, so he ate a Snickers candy bar. Stan is attempting to manage his _____.

Mark is developing the marketing strategy for his business, which is a retail store. He knows that situation characteristics will interact with his marketing activity. Which of the following is a situation characteristic he needs to consider?

A closed-in feeling created by a crowded store will result in adaptive strategies that could _____.

Clark and his family normally live paycheck to paycheck. However, this month, they found themselves with a little extra money, so they decided to go out to a nice restaurant and to a movie. This is an example of the antecedent state of _____.

The reason the consumption activity is occurring is the situation characteristic of _____.

To better understand a consumer's behavior, we must know about the consumer, about the primary stimulus object, and about the situation.

Shopping on the Internet provides which important time-related dimension(s)?

Introduction

Cross-Cultural Variations in Consumer Behavior

The Changing American Society: Values

The Changing American Society: Demographics and Social Stratification

The Changing American Society: Subcultures

The American Society: Family and Households

Group Influence on Consumer Behavior

Perception

Learning, Memory, and Product Positioning

Motivation, Personality, and Emotion

Attitudes and Influencing Attitudes

Self-Concept and Lifestyle

Consumer Decision Process and Problem Recognition

Information Search

Alternative Evaluation and Selection

Outlet Selection and Purchase

Post-Purchase Processes, Customer Satisfaction, and Customer Commitment

Organizational and Buyer Behavior

Marketing Regulation and Consumer Behavior

Filters