Question 1

A visual rendering of your company's general contact information, its address, and often its logo, is referred to as

Accepted Answer

A)  an inside address. 
B)  a social media address. 
C)  letterhead. 
D)  an attention line. 
E)  a salutation. 
A)  an inside address. 
B)  a social media address. 
C)  letterhead. 
D)  an attention line. 
E)  a salutation.

Question 2

A font that has little "tails" or "feet" is known as a ______ font.

Accepted Answer

A)  sans serif 
B)  serif 
C)  business 
D)  proximity 
E)  contrast 
A)  sans serif 
B)  serif 
C)  business 
D)  proximity 
E)  contrast

Question 3

Which of the following statements about the Gutenberg diagram is true?

Accepted Answer

A)  The Gutenberg pattern asserts that the eye is first drawn to the upper right hand corner of a page. 
B)  The Gutenberg diagram assumes that the reader's eyes are pulled across the page in a Z-pattern. 
C)  The Gutenberg diagram assumes that the eye is pulled diagonally from a document's start to its finish. 
D)  The Gutenberg diagram proposes that the most visually critical area of a text is the middle. 
E)  The Gutenberg diagram assumes that a routine message will begin with any actions that must be taken and will end by providing relevant details. 
A)  The Gutenberg pattern asserts that the eye is first drawn to the upper right hand corner of a page. 
B)  The Gutenberg diagram assumes that the reader's eyes are pulled across the page in a Z-pattern. 
C)  The Gutenberg diagram assumes that the eye is pulled diagonally from a document's start to its finish. 
D)  The Gutenberg diagram proposes that the most visually critical area of a text is the middle. 
E)  The Gutenberg diagram assumes that a routine message will begin with any actions that must be taken and will end by providing relevant details.

Question 4

Search engine optimization relies on keywords that are placed both in the visible content of a Web page and in the page's HTML.

Accepted Answer

A) True 
 B)False

Question 5

When a business letter uses a colon after the salutation and a comma after the complimentary close, it is said to be using

Accepted Answer

A)  closed punctuation. 
B)  mixed punctuation. 
C)  open punctuation. 
D)  subject punctuation. 
E)  limited punctuation. 
A)  closed punctuation. 
B)  mixed punctuation. 
C)  open punctuation. 
D)  subject punctuation. 
E)  limited punctuation.

Question 6

Which of the following is rarely used in business letters?

Accepted Answer

A)  a postscript 
B)  a signature block 
C)  an information notation 
D)  a complimentary close 
E)  a subject line 
A)  a postscript 
B)  a signature block 
C)  an information notation 
D)  a complimentary close 
E)  a subject line

Question 7

Marcel's boss has asked him to put together a formal report on how their company can adopt more energy efficient practices in a cost-effective manner. Marcel conducts extensive research and uses information from many sources while writing the report. What should Marcel include to acknowledge his sources?

Accepted Answer

A)  a table of illustrations 
B)  a table of contents 
C)  a bibliography 
D)  an acknowledgements section 
E)  a memo of transmittal 
A)  a table of illustrations 
B)  a table of contents 
C)  a bibliography 
D)  an acknowledgements section 
E)  a memo of transmittal

Question 8

It is a good idea for your to use at least three fonts in a brochure to keep it consistent with the professional image of your company.

Accepted Answer

A) True 
 B)False

Question 9

Create a sample second-page heading for a letter report, being sure to include the necessary parts.

Accepted Answer

Second-Page Heading for Letter Report

[

Question 10

Ahmed visits a website where he searches for specific information on that company's sales numbers. He clicks on links to reach relevant pages and skips pages that he knows won't contain the information he needs. What is this an example of?

Accepted Answer

A)  the Gutenberg diagram of reader eye movement 
B)  the Z-pattern of data processing 
C)  the linear nature of online text 
D)  the nonlinear nature of online text 
E)  the F-pattern of reading 
A)  the Gutenberg diagram of reader eye movement 
B)  the Z-pattern of data processing 
C)  the linear nature of online text 
D)  the nonlinear nature of online text 
E)  the F-pattern of reading

Question 11

Differentiate between external and internal spacing, and explain how they help readers.

Accepted Answer

External spacing refers to the space bet

Question 12

In order to be attractive, business documents must be created by graphic designers.

Accepted Answer

A) True 
 B)False

Question 13

Which elements are always included in the heading of a memo?

Accepted Answer

A)  Date, Address, To, Subject 
B)  To, From, Date, Subject 
C)  Address, To, Date, Close 
D)  Title, Address, Subject, To 
E)  To, From, Subject, Action 
A)  Date, Address, To, Subject 
B)  To, From, Date, Subject 
C)  Address, To, Date, Close 
D)  Title, Address, Subject, To 
E)  To, From, Subject, Action

Question 14

Logan is writing a lengthy year-end report for the owners of his company. At the beginning of every section, he includes the company logo at the top of the page and centers and sets the title of the section in 16 point Times New Roman font. Within each section, he puts subheadings on their own line and sets them in bold. Together, these choices are best described as examples of which design principle?

Accepted Answer

A)  repetition 
B)  alignment 
C)  contrast 
D)  proximity 
E)  white space 
A)  repetition 
B)  alignment 
C)  contrast 
D)  proximity 
E)  white space

Question 15

Franklin visits a website where he skims the text at the top twice and then reads vertically down the left side of the page. Franklin is following the ______ of reading.

Accepted Answer

A)  Z-pattern 
B)  Gutenberg pattern 
C)  print pattern theory 
D)  F-pattern 
E)  linear pattern 
A)  Z-pattern 
B)  Gutenberg pattern 
C)  print pattern theory 
D)  F-pattern 
E)  linear pattern

A visual rendering of your company's general contact information, its address, and often its logo, is referred to as

A font that has little "tails" or "feet" is known as a ______ font.

Which of the following statements about the Gutenberg diagram is true?

Search engine optimization relies on keywords that are placed both in the visible content of a Web page and in the page's HTML.

When a business letter uses a colon after the salutation and a comma after the complimentary close, it is said to be using

Which of the following is rarely used in business letters?

It is a good idea for your to use at least three fonts in a brochure to keep it consistent with the professional image of your company.

Create a sample second-page heading for a letter report, being sure to include the necessary parts.

Ahmed visits a website where he searches for specific information on that company's sales numbers. He clicks on links to reach relevant pages and skips pages that he knows won't contain the information he needs. What is this an example of?

Differentiate between external and internal spacing, and explain how they help readers.

In order to be attractive, business documents must be created by graphic designers.

Which elements are always included in the heading of a memo?

Franklin visits a website where he skims the text at the top twice and then reads vertically down the left side of the page. Franklin is following the ______ of reading.

Communicating in the Workplace

Writing Effectively for Your Audience, Purpose, and Medium

Communicating With Visuals

Crafting Effective Sentences and Paragraphs

Building Positive Relationships Through Communication

Communicating Across Cultures

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Writing Persuasive Messages and Proposals

Researching Writing Reports

Creating the Right Type of Report

Delivering Business Presentations and Speeches

Putting Interpersonal Communication Skills to Work in Conversations and Meetings

Communicating in the Job Search

Filters

Exam 3: Designing Documents With Visual Appeal

A visual rendering of your company's general contact information, its address, and often its logo, is referred to as

A font that has little "tails" or "feet" is known as a ______ font.

Which of the following statements about the Gutenberg diagram is true?

Search engine optimization relies on keywords that are placed both in the visible content of a Web page and in the page's HTML.

When a business letter uses a colon after the salutation and a comma after the complimentary close, it is said to be using

Which of the following is rarely used in business letters?

It is a good idea for your to use at least three fonts in a brochure to keep it consistent with the professional image of your company.

Create a sample second-page heading for a letter report, being sure to include the necessary parts.

Ahmed visits a website where he searches for specific information on that company's sales numbers. He clicks on links to reach relevant pages and skips pages that he knows won't contain the information he needs. What is this an example of?

Differentiate between external and internal spacing, and explain how they help readers.

In order to be attractive, business documents must be created by graphic designers.

Which elements are always included in the heading of a memo?

Franklin visits a website where he skims the text at the top twice and then reads vertically down the left side of the page. Franklin is following the ______ of reading.

Communicating in the Workplace

Writing Effectively for Your Audience, Purpose, and Medium

Communicating With Visuals

Crafting Effective Sentences and Paragraphs

Building Positive Relationships Through Communication

Communicating Across Cultures

Writing Good-News and Neutral Messages

Writing Bad-News Messages

Writing Persuasive Messages and Proposals

Researching Writing Reports

Creating the Right Type of Report

Delivering Business Presentations and Speeches

Putting Interpersonal Communication Skills to Work in Conversations and Meetings

Communicating in the Job Search

Filters