Exam 3: Designing Documents With Visual Appeal

The principle of alignment means that you use conventions of typography, layout, color, and other visual elements to make sure that readers can easily access your most important content.

People usually follow ______ reading style when reading online.

Which of the following best describes external spacing?

Identify the four basic design principles and provide an example of each.

In a formal report, the title fly contains the report title, the name or names of the person or people for whom the report was prepared, the name or names of the people who prepared the report, and the date of the presentation or publication of the report.

Which of the following statements about page layout for formal reports is true?

Which of the following statements about multi-page letters is true?

Sheena is writing a memo to her employees about an upcoming client meeting and is including a copy of the meeting's schedule. Which of the following should she note at the bottom of the memo?

Tertiary colors are created when you mix two secondary colors.

The postscript contains information notations, such as Enclosure.

The Gutenberg diagram and the Z-pattern both propose that the eye moves across the page from right to left.

Which of the following terms refers to the strategies, such as keyword use, that online writers use to ensure their websites appear at the top of search results?

The inside address is the letter writer's address.

Carlos would like to use multiple fonts to add some subtle variety to his document. Which of the following options would be the best choice?

When designing a brochure, you should

Which of the following are complementary colors?

Janice Redish proposes that Web pages be structured so that the main point is presented first, followed by supporting information, and finally historical or background data.

When choosing what paper to use for your letter, you should

Most people visit websites in order to accomplish a task, so when designing a page, you should

The letters in a sans serif font have "feet" or "tails."