Exam 3: Sensation and Perception

You decide to go to work for a presidential candidate in the next election.You think that the way for you to get folks to vote for your candidate is to use some psychology.So,you make a deal with a soft-drink company to insert a picture of your candidate into its commercials for only a brief instant.It will be so quick that no one will notice the picture.That way the candidate's image will enter viewers' subconscious minds and make them vote for your candidate.What psychological processes are you trying to use and will they be likely to work?

Continuity is the tendency _________________.

Ernest Weber provided a formulation that is used to determine the ______________.

Laverne goes to a movie theater to watch her favorite movie.About halfway through the movie she becomes aware of an overpowering hunger for popcorn.What she doesn't realize is that throughout the first part of the movie,a message saying "Eat Popcorn!" was repeatedly flashed on the screen at a speed too fast for her to be consciously aware of it.If her desire for popcorn is due to that message,she is responding to ______.

What color would you report seeing if a researcher projects the longest wavelength in the visible spectrum onto a screen?

The clear,transparent protective coating over the front part of the eye is the ______.

Each olfactory receptor cell has a half dozen to a dozen little hairs that project out.These are called ______________.

Why do researchers believe color deficiencies often have genetic causes?

Which of the following is a characteristic of both light waves and sound waves?

Which neural structures show color opponent processing?

Which of the following is true about cones?

Approximately how many taste receptors are located on each taste bud?

When we describe someone's eyes as blue,technically we are referring to his or her blue ________.

Which of the following occurs when because one object appears to be blocking another object,the viewer assumes that the blocked object is farther away?

If you were to take a sparkler at a July 4^th picnic and "draw" your name in the air,your ability to see the light trail after the initial stimulus is facilitated by:

Pain sensations in the skin,muscles,tendons,and joints that are carried on large nerve fibers are called ______________.

Which component of the eye contains the visual receptors?

What is the approximate life expectancy of individual taste receptor cells?

A person can have between ____________ taste buds in his or her mouth.

The lowest stimulus intensity required for detection is the ______ and the smallest noticeable difference between a standard stimulus intensity and another stimulus value is the ______.