Exam 5: Predictive Analytics II: Text, web, and Social Media Analytics

________ is a segmentation metric for social networks that measures the strength of the bonds between actors in a social network.

In the opening vignette,the architectural system that supported Watson used all the following elements EXCEPT

Search engines are only used in the context of the World Wide Web (WWW).

In the security domain,one of the largest and most prominent text mining applications is the highly classified ECHELON surveillance system.What is ECHELON assumed to be capable of doing?

In sentiment analysis,which of the following is an implicit opinion?

Search engine optimization (SEO)techniques play a minor role in a Web site's search ranking because only well-written content matters.

Sentiment analysis projects require a lexicon for use.If a project in English is undertaken,you must generally make sure to

________ is a technique used to detect favorable and unfavorable opinions toward specific products and services using large numbers of textual data sources.

In text mining,tokenizing is the process of

In the Lotte.com retail case,the company deployed SAS for Customer Experience Analytics to better understand the quality of customer traffic on their Web site,classify order rates,and see which ________ had the most visitors.

Regional accents present challenges for natural language processing.

Web pages contain both unstructured information and ________,which are connections to other Web pages.

What is the difference between white hat and black hat SEO activities?

Which of the following statements about Web site conversion statistics is FALSE?

Describe the query-specific clustering method as it relates to clustering.

At a very high level,the text mining process can be broken down into three consecutive tasks,the first of which is to establish the ________.

________ Web analytics refers to measurement and analysis of data relating to your company that takes place outside your Web site.

Why are the users' page views and time spent on your Web site important metrics?

IBM's Watson utilizes a massively parallel,text mining-focused,probabilistic evidence-based computational architecture called ________.

In text mining,if an association between two concepts has 7% support,it means that 7% of the documents had both concepts represented in the same document.