Exam 5: Predictive Analytics II: Text, web, and Social Media Analytics

________ is a connections metric for social networks that measures the ties that actors in a network have with others that are geographically close.

In sentiment analysis,sentiment suggests a transient,temporary opinion reflective of one's feelings.

In the Tito's Vodka case study,trends in cocktails were studied to create a quarterly recipe for customers.

Natural language processing (NLP)is associated with which of the following areas?

How would you describe information extraction in text mining?

What does advanced analytics for social media do?

Web site usability may be rated poor if

Text analytics is the subset of text mining that handles information retrieval and extraction,plus data mining.

Web ________ are used to automatically read through the contents of Web sites.

What types of documents are BEST suited to semantic labeling and aggregation to determine sentiment orientation?

________,also called homonyms,are syntactically identical words with different meanings.

All of the following are challenges associated with natural language processing EXCEPT

A(n)________ Web site contains links that send traffic directly to your Web site.

Web-based media has nearly identical cost and scale structures as traditional media.

In the Wimbledon case study,designers balanced the needs of mobile and desktop computer users.

Since little can be done about visitor Web site abandonment rates,organizations have to focus their efforts on increasing the number of new visitors.

A(n)________ engine is a software program that searches for Web sites or files based on keywords.

What does Web content mining involve?

Because the term document matrix is often very large and rather sparse,an important optimization step is to reduce the ________ of the matrix.

When viewed as a binary feature,________ classification is the binary classification task of labeling an opinionated document as expressing either an overall positive or an overall negative opinion.