Exam 5: Predictive Analytics II: Text, web, and Social Media Analytics

________ statistics help you understand whether your specific marketing objective for a Web page is being achieved.

________ is mostly driven by sentiment analysis and is a key element of customer experience management initiatives,where the goal is to create an intimate relationship with the customer.

In the Tito's Vodka case,it was important that social media users all had a(n)________ brand experience.

What do voice of the market (VOM)applications of sentiment analysis do?

What are the two main types of Web analytics?

Categorization and clustering of documents during text mining differ only in the preselection of categories.

Consistent high quality,higher publishing frequency,and longer time lag are all attributes of industrial publishing when compared to Web publishing.

Companies understand that when their product goes "viral," the content of the online conversations about their product does not matter,only the volume of conversations.

Understanding which keywords your users enter to reach your Web site through a search engine can help you understand

Articles and auxiliary verbs are assigned little value in text mining and are usually filtered out.

Descriptive analytics for social media feature such items as your followers as well as the content in online conversations that help you to identify themes and sentiments.

What are the three categories of social media analytics technologies and what do they do?

In the Mining for Lies case study,a text based deception-detection method used by Fuller and others in 2008 was based on a process known as ________,which relies on elements of data and text mining techniques.

Current use of sentiment analysis in voice of the customer applications allows companies to change their products or services in real time in response to customer sentiment.

Identify,with a brief description,each of the four steps in the sentiment analysis process.

In the evolution of social media user engagement,the largest recent change is the growth of creators.

What is one major way in which Web-based social media differs from traditional publishing media?

Breaking up a Web page into its components to identify worthy words/terms and indexing them using a set of rules is called

In the research literature case study,the researchers analyzing academic papers extracted information from which source?

In the car insurance case study,text mining was used to identify auto features that caused injuries.