Exam 8: Entering Foreign Markets
Exam 1: Global Marketing Explained15 Questions
Exam 2: The Cultural Environment15 Questions
Exam 3: The Economic Financial Environments11 Questions
Exam 4: Political Legal Environments14 Questions
Exam 5: Trade Protectionism14 Questions
Exam 6: Researching Global Markets11 Questions
Exam 7: Selecting Foreign Markets13 Questions
Exam 8: Entering Foreign Markets15 Questions
Exam 9: Global Product Services15 Questions
Exam 10: Global Distribution Strategies15 Questions
Exam 11: Global Pricing Strategies15 Questions
Exam 12: Global Communication Sales Strategies15 Questions
Exam 13: Global Marketing Strategy and Implementation15 Questions
Exam 14: The Marketing Strategies of Emerging Market Mnes15 Questions
Exam 15: The Future of Global Marketing9 Questions
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Which mode of entry carries the lowest risk and has the lowest potential return?
Free
(Multiple Choice)
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Correct Answer:
A
Some firms utilize the entry mode that best serves to minimize risk when expanding into a new foreign market. Such firms are said to be following the _________________ rule in the selection of an entry mode:
Free
(Multiple Choice)
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Correct Answer:
B
International joint ventures (IJVs) may help foreign firms overcome existing market access restrictions in countries such as China and open up market opportunities that otherwise would not be available.
Free
(True/False)
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Correct Answer:
True
The ability to circumvent protectionist government policies is often cited as a reason firms engage in foreign direct investment (FDI). How does FDI allow a company to avoid the protectionist policies of a host country government?
(Short Answer)
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Which of the following (if any) is a method of calculating royalty payments in a licensing transaction?
(Multiple Choice)
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Companies interested in indirect exporting may find themselves approached by a(n) ______________________ based in their own home country working on behalf of a foreign buyer:
(Multiple Choice)
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Which of the following is NOT a cost associated with negotiating a licensing agreement?
(Multiple Choice)
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Firms engage in foreign direct investment (FDI) for a number of reasons. How may these reasons for FDI be classified?
(Multiple Choice)
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Entry modes may be classified by their risk/reward profile. In this context intermediate modes represent a sharing of the risks and rewards between two or more firms.
(True/False)
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Export management companies are firms that assist other firms in marketing their products in foreign markets. What is the generic term for such companies?
(Multiple Choice)
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Foreign sales subsidiaries are wholly owned by their parent firms and are incorporated under the laws of their home country.
(True/False)
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From the perspective of the licensor list three advantages of licensing as a mode of entry.
(Short Answer)
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Define the term 'foreign direct investment (FDI)'. Why is business confidence in the prospective host country so important when making FDI decisions?
(Essay)
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Distinguish between direct and indirect exporting. Which would you recommend to a risk averse company that wants to begin exploring international markets?
(Essay)
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What is the distinction between export, intermediate and hierarchical modes of entry?
(Essay)
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