Question 1

Good public relations help to publicize firms' products and also maintain a positive image of the company.

Accepted Answer

A) True 
 B)False

Question 2

Dell Computer is offering $100 cash back on the purchase of a computer. This is an example of a(n) ______.

Accepted Answer

A)  specialty advertising 
B)  rebate 
C)  sample 
D)  premium 
A)  specialty advertising 
B)  rebate 
C)  sample 
D)  premium

Question 3

The promotional mix consists of two major components, personal selling and nonpersonal selling.

Accepted Answer

A) True 
 B)False

Question 4

A television ad promoting new stain-fighting power of Tide laundry detergent is an example of differentiating a product.

Accepted Answer

A) True 
 B)False

Question 5

In breakeven analysis, total cost is composed of ______.

Accepted Answer

A)  price divided by number of units sold 
B)  variable costs minus fixed costs 
C)  total variable costs and total fixed costs 
D)  total sales minus expenses 
A)  price divided by number of units sold 
B)  variable costs minus fixed costs 
C)  total variable costs and total fixed costs 
D)  total sales minus expenses

Question 6

In the movie, The Social Network, the actor portraying Mark Zuckerberg is featured wearing products by Gap and the North Face. This form of promotion is known as ______.

Accepted Answer

A)  trade promotion 
B)  institutional advertising 
C)  creative selling 
D)  product placement 
A)  trade promotion 
B)  institutional advertising 
C)  creative selling 
D)  product placement

Question 7

Marketers using a pushing promotional strategy might offer which of these services to marketing intermediaries?

Accepted Answer

A)  cash discounts 
B)  trade discounts 
C)  cooperative advertising allowances 
D)  promotional materials 
A)  cash discounts 
B)  trade discounts 
C)  cooperative advertising allowances 
D)  promotional materials

Question 8

Describe the relationship between price and quality.

Accepted Answer

In general, most consumers equate higher

Question 9

Dell Computer provides inner city schools with free computers and wireless Internet access. This is an example of ______.

Accepted Answer

A)  sales promotion 
B)  public relations 
C)  personal selling 
D)  creative selling 
A)  sales promotion 
B)  public relations 
C)  personal selling 
D)  creative selling

Question 10

Differentiate between a pushing and a pulling strategy.

Accepted Answer

A pushing strategy is a sales-oriented a

Question 11

Public relations refers to an organization's nonpaid communications.

Accepted Answer

A) True 
 B)False

Question 12

The method of determining the minimum sales volume needed at a certain price level to cover all costs is ______.

Accepted Answer

A)  market share analysis 
B)  equilibrium pricing 
C)  return on sales 
D)  breakeven analysis 
A)  market share analysis 
B)  equilibrium pricing 
C)  return on sales 
D)  breakeven analysis

Question 13

______ involves the use of innovative, low-cost marketing efforts to attract customer attention.

Accepted Answer

A)  Trade promotion 
B)  Institutional advertising 
C)  Creative selling 
D)  Guerrilla marketing 
A)  Trade promotion 
B)  Institutional advertising 
C)  Creative selling 
D)  Guerrilla marketing

Question 14

______ is a form of institutional advertising that promotes a specific view point on a public issue as a way to influence public opinion and the political process.

Accepted Answer

A)  Personal advertising 
B)  Persuasive advertising 
C)  Product advertising 
D)  Cause advertising 
A)  Personal advertising 
B)  Persuasive advertising 
C)  Product advertising 
D)  Cause advertising

Question 15

______ advertising is used promote a specific viewpoint on a public issue.

Accepted Answer

A)  Institutional 
B)  Cause 
C)  Persuasive 
D)  Comparative 
A)  Institutional 
B)  Cause 
C)  Persuasive 
D)  Comparative

Question 16

A disadvantage of using ______ as an advertising medium is their short life span.

Accepted Answer

A)  outdoor ads 
B)  Internet ads 
C)  magazines 
D)  newspapers 
A)  outdoor ads 
B)  Internet ads 
C)  magazines 
D)  newspapers

Question 17

Integrated marketing communications would include all of the following EXCEPT ______.

Accepted Answer

A)  direct mail 
B)  sales promotions 
C)  public relations 
D)  distribution 
A)  direct mail 
B)  sales promotions 
C)  public relations 
D)  distribution

Question 18

A local bakery wanted to attract more customers during the week, so it began offering a dozen bagels for $5 every Wednesday. The bakery utilized ______ pricing to increase its volume of sales.

Accepted Answer

A)  discount 
B)  skimming 
C)  odd 
D)  everyday low 
A)  discount 
B)  skimming 
C)  odd 
D)  everyday low

Question 19

When a hotel offers special weekend packages, it is attempting to stabilize sales.

Accepted Answer

A) True 
 B)False

Question 20

In breakeven analysis, the costs that change with the level of production are considered ______ costs.

Accepted Answer

A)  variable 
B)  recoverable 
C)  labour 
D)  fixed 
A)  variable 
B)  recoverable 
C)  labour 
D)  fixed

Good public relations help to publicize firms' products and also maintain a positive image of the company.

Dell Computer is offering $100 cash back on the purchase of a computer. This is an example of a(n) ______.

The promotional mix consists of two major components, personal selling and nonpersonal selling.

A television ad promoting new stain-fighting power of Tide laundry detergent is an example of differentiating a product.

In breakeven analysis, total cost is composed of ______.

In the movie, The Social Network, the actor portraying Mark Zuckerberg is featured wearing products by Gap and the North Face. This form of promotion is known as ______.

Marketers using a pushing promotional strategy might offer which of these services to marketing intermediaries?

Describe the relationship between price and quality.

Dell Computer provides inner city schools with free computers and wireless Internet access. This is an example of ______.

Differentiate between a pushing and a pulling strategy.

Public relations refers to an organization's nonpaid communications.

The method of determining the minimum sales volume needed at a certain price level to cover all costs is ______.

______ involves the use of innovative, low-cost marketing efforts to attract customer attention.

______ is a form of institutional advertising that promotes a specific view point on a public issue as a way to influence public opinion and the political process.

______ advertising is used promote a specific viewpoint on a public issue.

A disadvantage of using ______ as an advertising medium is their short life span.

Integrated marketing communications would include all of the following EXCEPT ______.

A local bakery wanted to attract more customers during the week, so it began offering a dozen bagels for $5 every Wednesday. The bakery utilized ______ pricing to increase its volume of sales.

When a hotel offers special weekend packages, it is attempting to stabilize sales.

In breakeven analysis, the costs that change with the level of production are considered ______ costs.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Product and Distribution Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters

Exam 13: Promotion and Pricing Strategies

Good public relations help to publicize firms' products and also maintain a positive image of the company.

Dell Computer is offering $100 cash back on the purchase of a computer. This is an example of a(n) ______.

The promotional mix consists of two major components, personal selling and nonpersonal selling.

A television ad promoting new stain-fighting power of Tide laundry detergent is an example of differentiating a product.

In breakeven analysis, total cost is composed of ______.

In the movie, The Social Network, the actor portraying Mark Zuckerberg is featured wearing products by Gap and the North Face. This form of promotion is known as ______.

Marketers using a pushing promotional strategy might offer which of these services to marketing intermediaries?

Describe the relationship between price and quality.

Dell Computer provides inner city schools with free computers and wireless Internet access. This is an example of ______.

Differentiate between a pushing and a pulling strategy.

Public relations refers to an organization's nonpaid communications.

The method of determining the minimum sales volume needed at a certain price level to cover all costs is ______.

______ involves the use of innovative, low-cost marketing efforts to attract customer attention.

______ is a form of institutional advertising that promotes a specific view point on a public issue as a way to influence public opinion and the political process.

______ advertising is used promote a specific viewpoint on a public issue.

A disadvantage of using ______ as an advertising medium is their short life span.

Integrated marketing communications would include all of the following EXCEPT ______.

A local bakery wanted to attract more customers during the week, so it began offering a dozen bagels for $5 every Wednesday. The bakery utilized ______ pricing to increase its volume of sales.

When a hotel offers special weekend packages, it is attempting to stabilize sales.

In breakeven analysis, the costs that change with the level of production are considered ______ costs.

The Changing Face of Business

Business Ethics and Social Responsibility

Economic Challenges Facing Contemporary Business

Competing in World Markets

Forms of Business Ownership and Organization

Starting Your Own Business: the Entrepreneurship Alternative

Management, Leadership, and the Internal Organization

Human Resource Management: From Recruitment to Labour Relations

Top Performance Through Empowerment, Teamwork, and Communication

Production and Operations Management

Customer-Driven Marketing

Product and Distribution Strategies

Using Technology to Manage Information

Understanding Accounting and Financial Statements

The Financial System

Financial Management

Filters