Exam 12: Product and Distribution Strategies

Sam owns a firm that that stocks, displays, and renders specific wholesale services for some selected retail products and receives commission for his services. What type of specific wholesale intermediary service is Sam providing?

E-readers were introduced a few years ago with great success. Additional companies have entered the market, and sales have continued steadily. E-readers are an example of a product in the ______ stage of the product life cycle.

Fax machines are classified as which of the following?

Why is it important to consider the physical distribution of product to customers?

Price decreases become common during a product's mature stage.

Complete the following using the terms listed below. -______ refers to the stages a product goes through when it enters and leaves the market.

Intensive distribution is a strategy used by the marketers of which of the following products?

Transportation by truck is extremely economical.

The commercialization stage is also known as the product launch.

A combination of product lines represents a company's ______.

General Mills products include Betty Crocker, Pillsbury, Häagen-Dazs, Green Giant, Hamburger Helper, and Progresso. These examples constitute General Mills' ______.

Charles works for Whirlpool and is producing a new washer/dryer unit. He is collaborating with the marketing staff to arrange for a series of designs, tests, and functioning prototypes. Charles is working in which stage of new-product development?

Greta has been analyzing the competitive standings of one of her products. Since she began her operation, 20 similar products have appeared, forcing her to change distribution strategies. Greta has also needed to change pricing strategies in order to remain competitive. Sales volume has dipped, and she suspects sales of her product have reached a saturation level. At what stage of the product life cycle is this item?

What are some of the important considerations you might take into account in choosing a brand name for your new product?

Luis wants a particular brand of golf ball, but his local pro shop is out of stock. Instead of buying a substitute, Luis goes home and orders his preferred brand online. Luis is at which stage of brand loyalty?

The two major distribution channels are ______.

Cellphones are an example of a product in the ______ stage.

Furniture arriving from Denmark to Canada would most likely be shipped via water transportation.

Complete the following using the terms listed below. -The process of coordinating the flow of goods, services, and information among members of the supply chain is called ______.

The two major components of an organization's distribution strategy are direct distribution and the use of marketing intermediaries.