Question 1

Environmental forces are of great importance to the marketing manager because they help identify the target market.

Accepted Answer

A) True 
 B)False

Question 2

Marketing mix is the combination of product and price that creates value for the customer.

Accepted Answer

A) True 
 B)False

Question 3

Having an effective marketing concept usually places primary emphasis on

Accepted Answer

A)  serving the customer. 
B)  employees doing their jobs correctly. 
C)  managers understanding organizational processes. 
D)  owners knowing what their products or services are. 
A)  serving the customer. 
B)  employees doing their jobs correctly. 
C)  managers understanding organizational processes. 
D)  owners knowing what their products or services are.

Question 4

The practice of using a computerized data base to store purchasing and other point of contact information about a customer is termed __________________________.

Accepted Answer

customer r

Question 5

Saying that a service is intangible means that production and consumption of the service cannot be separated.

Accepted Answer

A) True 
 B)False

Question 6

MATCHING.
-Self-expression oriented customers

Accepted Answer

A) make choices based on what they perceive will
show their success to others 
B) make choices based on a desire for social or 
 physical activity, variety or risk 
C) make choices based on their knowledge and 
 principles 
D) make choices based on their interactions with 
 others 
A) make choices based on what they perceive will
show their success to others 
B) make choices based on a desire for social or 
 physical activity, variety or risk 
C) make choices based on their knowledge and 
 principles 
D) make choices based on their interactions with 
 others

Question 7

A strategic business unit is

Accepted Answer

A)  any operation that has a strategic marketing plan. 
B)  a group of people for whom a company develops a product or service. 
C)  a component of an organization with a specific market focus. 
D)  a group of people with similar product needs. 
A)  any operation that has a strategic marketing plan. 
B)  a group of people for whom a company develops a product or service. 
C)  a component of an organization with a specific market focus. 
D)  a group of people with similar product needs.

Question 8

MATCHING.
-Achievement oriented customers

Accepted Answer

A) make choices based on what they perceive will
show their success to others 
B) make choices based on a desire for social or 
 physical activity, variety or risk 
C) make choices based on their knowledge and 
 principles 
D) make choices based on their interactions with 
 others 
A) make choices based on what they perceive will
show their success to others 
B) make choices based on a desire for social or 
 physical activity, variety or risk 
C) make choices based on their knowledge and 
 principles 
D) make choices based on their interactions with 
 others

Question 9

Identifying marketing opportunities and potential problems confronting the organization is known as

Accepted Answer

A)  strategic planning. 
B)  situation analysis. 
C)  target marketing. 
D)  market segmentation. 
A)  strategic planning. 
B)  situation analysis. 
C)  target marketing. 
D)  market segmentation.

Question 10

MATCHING.
-Ideal oriented customers

Accepted Answer

A) make choices based on what they perceive will
show their success to others 
B) make choices based on a desire for social or 
 physical activity, variety or risk 
C) make choices based on their knowledge and 
 principles 
D) make choices based on their interactions with 
 others 
A) make choices based on what they perceive will
show their success to others 
B) make choices based on a desire for social or 
 physical activity, variety or risk 
C) make choices based on their knowledge and 
 principles 
D) make choices based on their interactions with 
 others

Question 11

The physical elements in an operation's design that appeal to a customer's emotions are termed _____________.

Accepted Answer

The answer of The physical elements in an operation's design...

Environmental forces are of great importance to the marketing manager because they help identify the target market.

Marketing mix is the combination of product and price that creates value for the customer.

Having an effective marketing concept usually places primary emphasis on

The practice of using a computerized data base to store purchasing and other point of contact information about a customer is termed __________________________.

Saying that a service is intangible means that production and consumption of the service cannot be separated.

MATCHING. -Self-expression oriented customers

A strategic business unit is

MATCHING. -Achievement oriented customers

Identifying marketing opportunities and potential problems confronting the organization is known as

MATCHING. -Ideal oriented customers

The physical elements in an operation's design that appeal to a customer's emotions are termed _____________.

Systems Approach to a Foodservice Organization

Managing Quality

The Menu

Food Product Flow

Procurement

Food Production

Distribution and Service

Safety, Sanitation, and Maintenance

Management Principles

Leadership and Organizational Change

Decision Making, Communication, and Balance

Management of Human Resources

Management of Financial Resources

Meals, Satisfaction, and Accountability

Filters

Exam 14: Marketing Foodservice

Environmental forces are of great importance to the marketing manager because they help identify the target market.

Marketing mix is the combination of product and price that creates value for the customer.

Having an effective marketing concept usually places primary emphasis on

The practice of using a computerized data base to store purchasing and other point of contact information about a customer is termed __________________________.

Saying that a service is intangible means that production and consumption of the service cannot be separated.

MATCHING. -Self-expression oriented customers

A strategic business unit is

MATCHING. -Achievement oriented customers

Identifying marketing opportunities and potential problems confronting the organization is known as

MATCHING. -Ideal oriented customers

The physical elements in an operation's design that appeal to a customer's emotions are termed _____________.

Systems Approach to a Foodservice Organization

Managing Quality

The Menu

Food Product Flow

Procurement

Food Production

Distribution and Service

Safety, Sanitation, and Maintenance

Management Principles

Leadership and Organizational Change

Decision Making, Communication, and Balance

Management of Human Resources

Management of Financial Resources

Meals, Satisfaction, and Accountability

Filters