Question 1

"Marketing effectiveness" refers to minimizing the resources that must be spent to achieve the desired product exchange.

Accepted Answer

A) True 
 B)False  False

Question 2

List at least three social networking sites.

Accepted Answer

Facebook, Twitter, You Tube, website blogs

Question 3

Gathering customer input during the service encounter is an example of what form of service marketing research?

Accepted Answer

A)  trailer call. 
B)  process checkpoint evaluation. 
C)  requirements research. 
D)  critical incident survey. 
A)  trailer call. 
B)  process checkpoint evaluation. 
C)  requirements research. 
D)  critical incident survey. B

Question 4

Companies who have developed frozen, individual meals to be sold in supermarkets are responding to

Accepted Answer

A)  behavioristic variables. 
B)  psychographic variables. 
C)  demographic variables. 
D)  geographic variables. 
A)  behavioristic variables. 
B)  psychographic variables. 
C)  demographic variables. 
D)  geographic variables.

Question 5

Proactively gathering complaints from customers is a form of service marketing research.

Accepted Answer

A) True 
 B)False

Question 6

Heterogeneity of service means that

Accepted Answer

A)  the production and consumption of the service cannot be separated. 
B)  services cannot be stored for future sale. 
C)  services cannot be possessed. 
D)  there is a lack of uniformity in the performance of people. 
A)  the production and consumption of the service cannot be separated. 
B)  services cannot be stored for future sale. 
C)  services cannot be possessed. 
D)  there is a lack of uniformity in the performance of people.

Question 7

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers is termed a _____________.

Accepted Answer

The answer of A name, term, design, symbol, or any...

Question 8

Market share

Accepted Answer

A)  classifies costs to determine which are associated with specific marketing activities. 
B)  is a detailed study of sales data to evaluate the marketing strategy. 
C)  is the process of dividing a total market into groups with similar characteristics. 
D)  is the percentage of industry sales of a product. 
A)  classifies costs to determine which are associated with specific marketing activities. 
B)  is a detailed study of sales data to evaluate the marketing strategy. 
C)  is the process of dividing a total market into groups with similar characteristics. 
D)  is the percentage of industry sales of a product.

Question 9

Brand loyalty is repeated customer purchasing of a specific brand

Accepted Answer

A) True 
 B)False

Question 10

Which of the following is an accurate comparison of products and services?

Accepted Answer

A)  Services have tangible attributes; products do not. 
B)  Services are produced at one point and sold at another; products are not. 
C)  Services cannot be stored for future sale; products can. 
D)  Services have homogeneity; products have heterogeneity. 
A)  Services have tangible attributes; products do not. 
B)  Services are produced at one point and sold at another; products are not. 
C)  Services cannot be stored for future sale; products can. 
D)  Services have homogeneity; products have heterogeneity.

Question 11

A restaurant manager who includes food items on the menu that are high fiber, or low in fat and sodium, is reacting to psychographic variables.

Accepted Answer

A) True 
 B)False

Question 12

The marketing environment is defined as the

Accepted Answer

A)  atmosphere created within the sales force to encourage product sales. 
B)  interactions that occur between managers and employees related to product promotion. 
C)  forces outside the organization that influence marketing activities. 
D)  constraints within an organization that limit marketing options. 
A)  atmosphere created within the sales force to encourage product sales. 
B)  interactions that occur between managers and employees related to product promotion. 
C)  forces outside the organization that influence marketing activities. 
D)  constraints within an organization that limit marketing options.

Question 13

A foodservice operation's target market is

Accepted Answer

A)  individuals who are used in focus groups to determine customer needs and wants. 
B)  a group of people for whom a company develops a product or service. 
C)  individuals who are not currently buying a company's product or service. 
D)  individuals randomly chosen to receive free products or services. 
A)  individuals who are used in focus groups to determine customer needs and wants. 
B)  a group of people for whom a company develops a product or service. 
C)  individuals who are not currently buying a company's product or service. 
D)  individuals randomly chosen to receive free products or services.

Question 14

SWOT analysis focuses on identifying

Accepted Answer

A)  strengths, weaknesses, operational needs, and target markets. 
B)  strengths, weaknesses, opinions, tactics. 
C)  strengths, weaknesses, opportunities, threats. 
D)  strengths, weaknesses, organizational goals, timelines for completion. 
A)  strengths, weaknesses, operational needs, and target markets. 
B)  strengths, weaknesses, opinions, tactics. 
C)  strengths, weaknesses, opportunities, threats. 
D)  strengths, weaknesses, organizational goals, timelines for completion.

Question 15

_____________ is the marketing communication that serves specifically as an incentive to stimulate sales.

Accepted Answer

The answer of _____________ is the marketing communication that serves...

Question 16

The four Ps of marketing are _____________, _____________, _____________, and _____________.

Accepted Answer

A)  planning, proofing, producing, placing 
B)  procurement, production, placement, profit 
C)  product, price, promotion, place 
D)  plans, policies, procedures, programs 
A)  planning, proofing, producing, placing 
B)  procurement, production, placement, profit 
C)  product, price, promotion, place 
D)  plans, policies, procedures, programs

Question 17

Market segmentation means

Accepted Answer

A)  dividing the total market into groups of people with similar product needs. 
B)  randomly choosing groups or segments of people to target for product sales. 
C)  selling a variety of products at a variety of stores nationwide to increase sales. 
D)  identifying sales managers to cover specific segments of the country.
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A)  dividing the total market into groups of people with similar product needs. 
B)  randomly choosing groups or segments of people to target for product sales. 
C)  selling a variety of products at a variety of stores nationwide to increase sales. 
D)  identifying sales managers to cover specific segments of the country.
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Question 18

Natural resources, population density, and subcultural values that influence customer's product needs are referred to as _____________ variables.

Accepted Answer

A)  behavioristic 
B)  psychographic 
C)  demographic 
D)  geographic 
A)  behavioristic 
B)  psychographic 
C)  demographic 
D)  geographic

Question 19

A marketing objective is a statement of what is to be accomplished through marketing activities.

Accepted Answer

A) True 
 B)False

Question 20

A person's ethnicity, income, and education are referred to as _____________.

Accepted Answer

A)  behavioristic 
B)  psychographic 
C)  demographic 
D)  geographic 
A)  behavioristic 
B)  psychographic 
C)  demographic 
D)  geographic

"Marketing effectiveness" refers to minimizing the resources that must be spent to achieve the desired product exchange.

List at least three social networking sites.

Gathering customer input during the service encounter is an example of what form of service marketing research?

Companies who have developed frozen, individual meals to be sold in supermarkets are responding to

Proactively gathering complaints from customers is a form of service marketing research.

Heterogeneity of service means that

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers is termed a _____________.

Market share

Brand loyalty is repeated customer purchasing of a specific brand

Which of the following is an accurate comparison of products and services?

A restaurant manager who includes food items on the menu that are high fiber, or low in fat and sodium, is reacting to psychographic variables.

The marketing environment is defined as the

A foodservice operation's target market is

SWOT analysis focuses on identifying

_____________ is the marketing communication that serves specifically as an incentive to stimulate sales.

The four Ps of marketing are _______, _, _, and _______.

Market segmentation means

Natural resources, population density, and subcultural values that influence customer's product needs are referred to as _____________ variables.

A marketing objective is a statement of what is to be accomplished through marketing activities.

A person's ethnicity, income, and education are referred to as _____________.

Systems Approach to a Foodservice Organization

Managing Quality

The Menu

Food Product Flow

Procurement

Food Production

Distribution and Service

Safety, Sanitation, and Maintenance

Management Principles

Leadership and Organizational Change

Decision Making, Communication, and Balance

Management of Human Resources

Management of Financial Resources

Meals, Satisfaction, and Accountability

Filters

Exam 14: Marketing Foodservice

"Marketing effectiveness" refers to minimizing the resources that must be spent to achieve the desired product exchange.

List at least three social networking sites.

Gathering customer input during the service encounter is an example of what form of service marketing research?

Companies who have developed frozen, individual meals to be sold in supermarkets are responding to

Proactively gathering complaints from customers is a form of service marketing research.

Heterogeneity of service means that

A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers is termed a _____________.

Market share

Brand loyalty is repeated customer purchasing of a specific brand

Which of the following is an accurate comparison of products and services?

A restaurant manager who includes food items on the menu that are high fiber, or low in fat and sodium, is reacting to psychographic variables.

The marketing environment is defined as the

A foodservice operation's target market is

SWOT analysis focuses on identifying

_____________ is the marketing communication that serves specifically as an incentive to stimulate sales.

The four Ps of marketing are _____________, _____________, _____________, and _____________.

Market segmentation means

Natural resources, population density, and subcultural values that influence customer's product needs are referred to as _____________ variables.

A marketing objective is a statement of what is to be accomplished through marketing activities.

A person's ethnicity, income, and education are referred to as _____________.

Systems Approach to a Foodservice Organization

Managing Quality

The Menu

Food Product Flow

Procurement

Food Production

Distribution and Service

Safety, Sanitation, and Maintenance

Management Principles

Leadership and Organizational Change

Decision Making, Communication, and Balance

Management of Human Resources

Management of Financial Resources

Meals, Satisfaction, and Accountability

Filters

The four Ps of marketing are _______, _, _, and _______.