Exam 10: Elements of a Great Sales Presentation

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Television commercials use autosuggestion frequently.

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Describe how a salesperson selling long distance service would use logical reasoning to construct a sales presentation.

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A simile compares two different situations that have something in common,such as comparing a rocking horse to the movement of a sailboat.

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Which type of proof statement would be best for a salesperson trying to convince a current customer to place a larger order?

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Logical reasoning is best described as a:

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What is the best nonverbal selling technique?

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"The Armour Brand protective coating is as tough as forged steel." This statement is an example of a:

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All of the following are useful for encouraging a prospect's participation in the presentation EXCEPT:

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Proof statements generated from the salesperson's company are less credible than proof statements from an outside organization.

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