Exam 9: Begin Your Presentation Strategically

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Which of the following is an approach technique that involves asking questions?

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E

A direct negative-no question is highly effective for creating interest with prospects.

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False

The customer benefit approach is most useful when the salesperson:

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A

A salesman opens his presentation by saying "Hi,Mr.Johnson.I am Grover Forbes from Pearson Chemicals." He is using the showmanship approach.

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"Do you know why you should be using synthetic motor oil in your new Corvette?" the service manager asked Duane when he brought his new car to the Chevy dealership for a routine servicing.Which type of approach is the service manager using?

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To use questions effectively in his approach,Austin needs to:

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Diane sells organic garden products and is calling on the manager of a botanical garden.Upon arriving at the manager's office,Diane says,"Do you know why I can't compliment the roses that I saw lining the driveway as I drove up?" What kind of approach is Diane using?

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Which of the following statement is most likely true about the question approach?

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"You're saying that automobile quality and service are less important to you than price?" is an example of what category of question?

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In what type of sales situations should a salesperson use benefit statements?

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A salesperson using the SPIN approach should regularly mention the product.

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Creative imagery is a(n):

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A salesperson who overcomes a prospect's indifference early in a sales call has a greater chance of making a sale.

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The shock approach uses a surprising demonstration.

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The_____ approach involves mentioning the name of a person known to both the buyer and seller.

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Sales approach refers to the time from when salespeople first see the buyer to when they finish discussing the product.

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Jack Dane,an insurance salesperson,approaches a prospect with the words,"Hello Mr.Dean,your brother suggested I contact you concerning our new life policies." What type of approach statement is Jack Dane using?

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Which of the following is NOT a recommended guideline for making favorable first impressions on a prospective buyer?

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In the customer benefit approach,the salesperson offers a gift or sample to the prospect.

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Which of the following is the best example of a nondirective question?

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