Exam 9: Begin Your Presentation Strategically
Exam 1: The Life, times, and Career of the Professional Salesperson144 Questions
Exam 2: Ethics Firstthen Customer Relationships142 Questions
Exam 3: The Psychology of Selling: Why People Buy144 Questions
Exam 4: Communication for Relationship Building: Its Not All Talk143 Questions
Exam 5: Sales Knowledge: Customers, products, technologies146 Questions
Exam 6: Prospecting : the Lifeblood of Selling150 Questions
Exam 7: Planning the Sales Call Is a Must147 Questions
Exam 8: Carefully Select Which Sales Presentation Method to Use148 Questions
Exam 9: Begin Your Presentation Strategically149 Questions
Exam 10: Elements of a Great Sales Presentation149 Questions
Exam 11: Welcome Your Prospects Objections147 Questions
Exam 12: Closing Begins the Relationship149 Questions
Exam 13: Service and Follow-Up for Customer Retention146 Questions
Exam 14: Time, territory, and Self-Management: Keys to Success150 Questions
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Which of the following is NOT one of the categories of questions discussed by the text?
(Multiple Choice)
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A retail salesperson should always ask customers this question "May I help you." Comment on this statement.
(Essay)
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Which type of approach technique would a salesperson use if he or she relied on a problem-solution sales presentation?
(Essay)
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A salesperson asks a prospect,"Who would be the primary user for the camera?" The salesperson is using a direct question.
(True/False)
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Approach techniques can be grouped into three general categories.These three categories are:
(Multiple Choice)
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What type of approach will Austin be using if he enters the CEO's office and says,"Good morning.I'm Peter Austin from Clearwater Hampers."
(Multiple Choice)
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According to the text,as a salesperson,you earn the right to a prospect's time and serious attention by:
(Multiple Choice)
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Using questions and statements in a sales approach is possible with any of the four presentation methods mentioned in the text.
(True/False)
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The way a salesperson phrases the need-payoff question when using the SPIN approach is similar to phrasing in the ________ approach.
(Multiple Choice)
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How can a salesperson improve the effectiveness of an introductory approach?
(Essay)
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If a prospect responds negatively to a need-payoff question in the SPIN approach,the salesperson should:
(Multiple Choice)
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For salespeople,_____ refers to the time from when the salesperson first sees the buyer to when they begin to discuss the product.
(Multiple Choice)
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A salesperson walks into a patisserie and says to the proprietor," Ms Kylie,your pastries are delicious.I have never tasted any better in my whole career." This is an example of a(n):
(Multiple Choice)
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When Morris asked the prospect for her order,she responded,"I've listened to your presentation and I am still not convinced your brand of paint is superior to the one we currently use.Thanks,but no thanks." Morris should use a _____ question to point the prospect back to the areas of the sales presentation when the prospect agreed with his statements.
(Multiple Choice)
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When introduced to the prospect,Jason said,"I'll have to admit that I am new to selling landscape equipment,but I do want to learn as much as I can.What do you think is the most important tool for a professional landscaper to own?" Jason was using the _____ approach.
(Multiple Choice)
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A salesperson asks a bookstore owner,"Do you know why students who use our test preparation books increase their SAT scores?" What approach is being used?
(Multiple Choice)
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Gillian likes to introduce the fat-free chocolate her company has just begun to manufacture by giving retail store managers a small sample bar to take home and try.Gillian is using the _____ approach.
(Multiple Choice)
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A salesperson for a security company walks into a prospect's office and says,"According to a recent FBI study,10 percent of your employees have stolen something tangible from your company." The salesperson is most likely using the _____ approach.
(Multiple Choice)
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