Exam 9: Begin Your Presentation Strategically

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The primary purpose of asking a rephrasing question is to:

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Which of the following is NOT one of the categories of questions discussed by the text?

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A retail salesperson should always ask customers this question "May I help you." Comment on this statement.

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Which type of approach technique would a salesperson use if he or she relied on a problem-solution sales presentation?

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What are the two parts of a typical approach in a sales call?

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A salesperson asks a prospect,"Who would be the primary user for the camera?" The salesperson is using a direct question.

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Approach techniques can be grouped into three general categories.These three categories are:

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What type of approach will Austin be using if he enters the CEO's office and says,"Good morning.I'm Peter Austin from Clearwater Hampers."

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According to the text,as a salesperson,you earn the right to a prospect's time and serious attention by:

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Using questions and statements in a sales approach is possible with any of the four presentation methods mentioned in the text.

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The way a salesperson phrases the need-payoff question when using the SPIN approach is similar to phrasing in the ________ approach.

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How can a salesperson improve the effectiveness of an introductory approach?

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If a prospect responds negatively to a need-payoff question in the SPIN approach,the salesperson should:

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For salespeople,_____ refers to the time from when the salesperson first sees the buyer to when they begin to discuss the product.

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A salesperson walks into a patisserie and says to the proprietor," Ms Kylie,your pastries are delicious.I have never tasted any better in my whole career." This is an example of a(n):

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When Morris asked the prospect for her order,she responded,"I've listened to your presentation and I am still not convinced your brand of paint is superior to the one we currently use.Thanks,but no thanks." Morris should use a _____ question to point the prospect back to the areas of the sales presentation when the prospect agreed with his statements.

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When introduced to the prospect,Jason said,"I'll have to admit that I am new to selling landscape equipment,but I do want to learn as much as I can.What do you think is the most important tool for a professional landscaper to own?" Jason was using the _____ approach.

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A salesperson asks a bookstore owner,"Do you know why students who use our test preparation books increase their SAT scores?" What approach is being used?

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Gillian likes to introduce the fat-free chocolate her company has just begun to manufacture by giving retail store managers a small sample bar to take home and try.Gillian is using the _____ approach.

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A salesperson for a security company walks into a prospect's office and says,"According to a recent FBI study,10 percent of your employees have stolen something tangible from your company." The salesperson is most likely using the _____ approach.

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