Exam 15: Pricing Practices
Exam 1: Nature and Scope of Managerial Economics25 Questions
Exam 2: Economic Optimization45 Questions
Exam 3: Demand and Supply50 Questions
Exam 4: Demand Analysis46 Questions
Exam 5: Demand Estimation49 Questions
Exam 6: Forecasting50 Questions
Exam 7: Production Analysis and Compensation Policy50 Questions
Exam 8: Cost Analysis and Estimation50 Questions
Exam 9: Linear Programming32 Questions
Exam 10: Competitive Markets50 Questions
Exam 11: Performance and Strategy in Competitive Markets50 Questions
Exam 12: Monopoly and Monopsony50 Questions
Exam 13: Monopolistic Competition and Oligopoly48 Questions
Exam 14: Game Theory and Competitive Strategy37 Questions
Exam 15: Pricing Practices47 Questions
Exam 16: Risk Analysis47 Questions
Exam 17: Capital Budgeting50 Questions
Exam 18: Organization Structure and Corporate Governance50 Questions
Exam 19: Government in the Market Economy50 Questions
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A 50% markup on price is equivalent to a markup on cost of:
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Optimal Markup. Cliff Claven is a summer intern at Wicker Works, Inc., a Boston firm that distributes raw wicker in several grades or categories. Claven has been asked to complete an analysis of profit margins for each grade of wicker. Unfortunately, his predecessor on this project abruptly left the company, leaving only sketchy information on his pricing practices.

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The competitive market pricing rule-of-thumb for profit maximization is to set:
(Multiple Choice)
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Price Discrimination. The Do-Drop-Inn, Inc., provides vacation lodging services to both family and senior citizen customers. Yearly demand and marginal revenue relations for overnight lodging services, Q, are as follows:
Average variable costs for labor and materials are constant at $20 per unit.

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Markup on Cost. Radon Detectives, Inc., offers radon testing to homeowners in the Bethlehem, Pennsylvania area. The company recently initiated a policy of matching the lowest advertised competitor price. As a result, Radon Detectives has been forced to reduce the average price for radon tests by 1%, but has enjoyed a 3% increase in demand. Meanwhile, marginal costs have held steady at $30 per test.
A. Calculate the point price elasticity of demand for radon tests.
B. Calculate Radon Detectives' optimal price and markup on cost.
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