Exam 12: Franchising

A ________ profile segments potential customers based on social class,lifestyle,and personality traits.

Personality variables such as self-confident,conservative,and independent are used to segment markets.

The best franchisors view their field support function as a diplomatic opportunity.

The capital outlay requirements to become a franchisee with a dominant national player are generally less than what it costs to join a regionally successful operation.

Franchisees are best motivated with bonuses paid for growth in the number of stores.

The road map for marshalling resources for the franchise comes from establishing the ________.

In franchising,the ________ is the concept innovator who grows by seeking others to operate the concept in local markets.

What are the three major profiles used to define the primary target audience?

A franchisor is under no obligation to disclose remuneration gained from product purchases from designated suppliers.

Transaction analysis considers how customers purchase goods and services from the franchise outlets.

Growth and ________ are the essence of the franchise mentality.

At the center of the Franchise Relationship Model is the: