Exam 11: Franchising

What are the three major profiles used to define the primary target audience?

A franchisor is under no obligation to disclose the remuneration gained from product purchases from designated suppliers.

Personality variables such as confidence,conservation,and independence are used to segment markets.

The best franchisors use their field support function as a diplomatic or pejorative exercise.

In a franchise system,continuous knowledge gathering and transfer are important both before launch and on an ongoing basis.

Research to develop a demographic profile of the customer base does not include nonuser profiles.

In the context of franchise marketing,"best efforts" relate to the quality and diversity of the advertising and PR support.

At the most fundamental level,margin analysis is the defining quality of the opportunity recognition process.

Which of the following is the most valuable asset in a franchise system?

If adding suppliers to an approved list is impossible,this constitutes a de-facto _____ agreement.

A(n)_____ list is a list published by a franchisor that clearly establishes the quality standards of raw materials or goods used in an operation.

In franchising,a concept innovator is the potential ____.

Describe the ideal business format of a top-ranked franchise operation.

In the Franchise Relationship Model (FRM),the financial structure flows from pro forma analysis of customer demand and the cost associated with development and execution of the ____.

Which aspect of franchising is associated with an area of dominant influence (ADI)?

Transaction analysis considers how customers purchase goods and services from franchise outlets.

Which of the following is included in a demographic profile of target customers?

The value of a franchise is enhanced when the delivery of a product validates the marketing message.

The road map for marshaling resources for a franchise comes from establishing the ____.

Franchisors are bound to best-price requirements because of changing markets,competitors,and U.S.antitrust law.