Question 1

It is best not to word survey questions negatively.

Accepted Answer

A) True 
 B)False  True

Question 2

One study revealed that the most important elements in shaping interviewee attitudes toward surveys are

Accepted Answer

A) personality and attitude of the interviewer. 
B) age and similarity of interviewer and interviewee. 
C) the opening and first question. 
D) gender and ethnic group of interviewees. 
A) personality and attitude of the interviewer. 
B) age and similarity of interviewer and interviewee. 
C) the opening and first question. 
D) gender and ethnic group of interviewees. A

Question 3

The majority of refusals in telephone surveys occur prior to the first substantive question.

Accepted Answer

A) True 
 B)False  True

Question 4

A highly scheduled standardized interview requires the interviewer to be an expert on the topic of the survey.

Accepted Answer

A) True 
 B)False

Question 5

A leaning question is the same as a leading question.

Accepted Answer

A) True 
 B)False

Question 6

Openings of surveys should be written out and recited verbatim.

Accepted Answer

A) True 
 B)False

Question 7

In surveys, secondary questions can be used to discover reasons for strong approval or disapproval.

Accepted Answer

A) True 
 B)False

Question 8

As an interviewer, long silences in telephone interviews should not be filled with "uh-huh's".

Accepted Answer

A) True 
 B)False

Question 9

An increasing number of interviews are taking place through

Accepted Answer

A) email. 
B) Web pages. 
C) computer. 
D) all of the above 
A) email. 
B) Web pages. 
C) computer. 
D) all of the above

Question 10

Why is the telephone survey growing in popularity when research indicates it has many serious problems?

Accepted Answer

The telephone survey has been a popular

Question 11

What advice would you give people who respond to survey interviewers?

Accepted Answer

When responding to survey interviewers,

Question 12

Create a shuffle question strategy for an interview on voter intentions during a political campaign.

Accepted Answer

One effective shuffle question strategy

Question 13

Evaluate the following statement: "I like Aroma coffee best." 1 Strongly Agree
2 Agree
3 Neither agree nor disagree
4 Disagree
5 Strongly Disagree

The above question scale is known as:

Accepted Answer

A) interval. 
B) nominal. 
C) ordinal. 
D) all of the above 
A) interval. 
B) nominal. 
C) ordinal. 
D) all of the above

Question 14

Random sampling can be achieved by putting the names of all population members into a container and drawing them out one-by-one until you have a large enough sample size.

Accepted Answer

A) True 
 B)False

Question 15

When would you conduct a longitudinal survey?

Accepted Answer

A longitudinal survey is conducted when

Question 16

If your margin of error is within 5 percentage points, you have set your level of confidence at which of the following?

Accepted Answer

A) 98% 
B) 95% 
C) 85% 
D) 100% 
A) 98% 
B) 95% 
C) 85% 
D) 100%

Question 17

A study of the effects of question order suggests that specific questions should come first, followed by more general questions.

Accepted Answer

A) True 
 B)False

Question 18

Systematic sampling can be done in the following ways:

Accepted Answer

A) random sample, skip interval sample, and stratified random sample. 
B) filter sample, repeat sample, and leaning sample. 
C) interval sample, nominal sample, and ordinal sample. 
D) the phone book, Internet, and video talk-back. 
A) random sample, skip interval sample, and stratified random sample. 
B) filter sample, repeat sample, and leaning sample. 
C) interval sample, nominal sample, and ordinal sample. 
D) the phone book, Internet, and video talk-back.

Question 19

If you have a target population such as senior citizens (65 years and older), which sampling technique may be best for you to employ?

Accepted Answer

A) sample point 
B) self-selection 
C) stratified random 
D) skip interval 
A) sample point 
B) self-selection 
C) stratified random 
D) skip interval

Question 20

Reliability and replicability are achieved through a systematic approach to preparing and conducting interviews and analyzing results.

Accepted Answer

A) True 
 B)False

It is best not to word survey questions negatively.

One study revealed that the most important elements in shaping interviewee attitudes toward surveys are

The majority of refusals in telephone surveys occur prior to the first substantive question.

A highly scheduled standardized interview requires the interviewer to be an expert on the topic of the survey.

A leaning question is the same as a leading question.

Openings of surveys should be written out and recited verbatim.

In surveys, secondary questions can be used to discover reasons for strong approval or disapproval.

As an interviewer, long silences in telephone interviews should not be filled with "uh-huh's".

An increasing number of interviews are taking place through

Why is the telephone survey growing in popularity when research indicates it has many serious problems?

What advice would you give people who respond to survey interviewers?

Create a shuffle question strategy for an interview on voter intentions during a political campaign.

Evaluate the following statement: "I like Aroma coffee best." 1 Strongly Agree 2 Agree 3 Neither agree nor disagree 4 Disagree 5 Strongly Disagree The above question scale is known as:

Random sampling can be achieved by putting the names of all population members into a container and drawing them out one-by-one until you have a large enough sample size.

When would you conduct a longitudinal survey?

If your margin of error is within 5 percentage points, you have set your level of confidence at which of the following?

A study of the effects of question order suggests that specific questions should come first, followed by more general questions.

Systematic sampling can be done in the following ways:

If you have a target population such as senior citizens (65 years and older), which sampling technique may be best for you to employ?

Reliability and replicability are achieved through a systematic approach to preparing and conducting interviews and analyzing results.

An Introduction to Interviewing

An Interpersonal Communication Process

Questions and Their Uses

Structuring the Interview

The Informational Interview

The Recruiting Interview

The Employment Interview

The Performance Interview

The Persuasive Interview

The Counseling Interview

The Health Care Intervie

Filters

Exam 6: The Survey Interview

It is best not to word survey questions negatively.

One study revealed that the most important elements in shaping interviewee attitudes toward surveys are

The majority of refusals in telephone surveys occur prior to the first substantive question.

A highly scheduled standardized interview requires the interviewer to be an expert on the topic of the survey.

A leaning question is the same as a leading question.

Openings of surveys should be written out and recited verbatim.

In surveys, secondary questions can be used to discover reasons for strong approval or disapproval.

As an interviewer, long silences in telephone interviews should not be filled with "uh-huh's".

An increasing number of interviews are taking place through

Why is the telephone survey growing in popularity when research indicates it has many serious problems?

What advice would you give people who respond to survey interviewers?

Create a shuffle question strategy for an interview on voter intentions during a political campaign.

Evaluate the following statement: "I like Aroma coffee best." 1 Strongly Agree 2 Agree 3 Neither agree nor disagree 4 Disagree 5 Strongly Disagree The above question scale is known as:

Random sampling can be achieved by putting the names of all population members into a container and drawing them out one-by-one until you have a large enough sample size.

When would you conduct a longitudinal survey?

If your margin of error is within 5 percentage points, you have set your level of confidence at which of the following?

A study of the effects of question order suggests that specific questions should come first, followed by more general questions.

Systematic sampling can be done in the following ways:

If you have a target population such as senior citizens (65 years and older), which sampling technique may be best for you to employ?

Reliability and replicability are achieved through a systematic approach to preparing and conducting interviews and analyzing results.

An Introduction to Interviewing

An Interpersonal Communication Process

Questions and Their Uses

Structuring the Interview

The Informational Interview

The Recruiting Interview

The Employment Interview

The Performance Interview

The Persuasive Interview

The Counseling Interview

The Health Care Intervie

Filters