Exam 14: Social Media

Facebook is profitable for its shareholders.

Identify three advantages and three disadvantages of social media.

Delicious is a _____ tool.

All of the following are advantages of social media except _____.

Which of the following is a disadvantage of social media?

The average user on Facebook has 1,030 friends.

Fraud on social media sites includes instances of hacking resulting in _____.

Communication sites include all of the following types except _____.

According to the text,placing an ad on Facebook is more cost effective than placing an ad on television.

Which of the following types of information can be gleaned from social media sites?

Online panel data has long shown the link between online advertising and purchase behavior.

Traditional media still outscores social media on _____.

Which form of device is used to interact in social media?

All of the following are possible objectives of social media campaigns except _____.

Digg is an example of a social media brand in the _____ category.

Skype is classified in the _____ category of social media.

Advertising on social networks and other online venues is often identified by the word _____.

Consumer-generated content ensures that the overall weight of a brand campaign includes audience measurement statistics.

Facebook offers a roadblock ad option which takes over a user's newsfeed to illustrate a full-screen video ad.

Major copyright lawsuits threaten to put an end to Pinterest in the near future.