Exam 14: Social Media

Social media brands operating as collaboration tools provide which of the following for users?

Pinterest is for sharing _____.

The person who started Facebook is _____.

Facebook ads can be targeted based on criteria like gender and network.

Users of Facebook spend more time on _____ than any other Facebook activity.

A major negative of social media is that consumers can _____.

The text organizes social media tools using all of the following categories except _____.

The elderly are driving most recent expansion in social media.

Traditional media are more centralized while social media are more decentralized in production in usage.

Virtual worlds represent one area of profitability for Facebook.

Immediacy is an advantage of traditional media but not so for social media.

Which company achieves the highest click-through rates for ads online?

Facebook ads achieve click-through rates far higher than those of Google ads.

Traditional media production is paid with government or private funds while social media production may not need be paid at all.

All of the following except _____ can be thought of as a social media platform.

Facebook's earliest days were highlighted by asking members to choose between photos of two people to distinguish who was the _____ among the two at Harvard University.

Entertainment and multimedia sites include all of the following types except _____.

Collaboration sites include all of the following types except _____.

Messages on Twitter are called tweets.

comScore offers audience measurement statistics through a panel and includes brand impressions and the weight of brand campaigns.