Exam 14: Social Media

Which of the following is perhaps most important when it comes to social media campaigns and success?

Once created,social media cannot be altered.

According to the text,the scale of some social networking sites like Facebook allows advertisers to reach extremely large audiences.

Which of the following is NOT a point of comparison between social media and traditional media choices explained in the text?

Which of the following is a type of entertainment and multimedia social site?

Facebook has more members than any other social network in existence.

A study in 2009 of Twitter tweets concluded that most tweets were _____.

Facebook's initial public offering (IPO)established its value at as much as _____.

Under "fair use," copyrighted work can be used without permission if someone is commenting on it,criticizing it,reporting on it,teaching about it,or conducting research.

With which of the points of comparison to traditional media,do social media "win" as the more advantageous form?

China has its own version of LinkedIn called _____.

Explain the four general privacy principles and discuss the privacy policies of social media sites like Facebook given your knowledge of these principels.

Which of the following social networks are among the top two most prominent venues?

Social media sites can provide all of the following types of marketing information except _____.

The top service providers for bloggers include all of the following except _____.

Gross rating points (GRPs)are a function of the percentage paying attention to an ad (whether on social media or traditional media)and the frequency of times the audience pays attention.

The idea for Facebook originated with online photo books of _____.

Radian6 drives traffic to brand websites and encourages online video to go viral.

Which of the following is an advantage of social media?

All of the following forms of social media are included in multimedia and entertainment options except _____.