Question 1

__________ are likely to target low-income consumers who demand national brands,but cannot afford to buy large-sized packages.

Accepted Answer

A)  Category killers 
B)  Department stores 
C)  Extreme-value retailers 
D)  Specialty stores 
E)  Warehouse club stores 
A)  Category killers 
B)  Department stores 
C)  Extreme-value retailers 
D)  Specialty stores 
E)  Warehouse club stores

Question 2

Traditionally,retailers treated all their customers ________,but today,successful retailers

Accepted Answer

A)  based on demographics; treat customers based on share of wallet. 
B)  based on share of wallet; treat all customers identically. 
C)  identically; base customer attention on demographics. 
D)  based on demographics; provide more value to mobile commerce customers. 
E)  identically; provide more value to their best customers. 
A)  based on demographics; treat customers based on share of wallet. 
B)  based on share of wallet; treat all customers identically. 
C)  identically; base customer attention on demographics. 
D)  based on demographics; provide more value to mobile commerce customers. 
E)  identically; provide more value to their best customers.

Question 3

__________ are subtle forms of promotion that facilitate shopping.

Accepted Answer

A)  Electronic signs 
B)  Store credit cards and gift cards 
C)  Large stocks of popular national brands 
D)  Quick response and just-in-time delivery systems 
E)  Extreme value offers and specialty share of the wallet programs 
A)  Electronic signs 
B)  Store credit cards and gift cards 
C)  Large stocks of popular national brands 
D)  Quick response and just-in-time delivery systems 
E)  Extreme value offers and specialty share of the wallet programs

Question 4

Omnichannel retailers are able to simply charge the same prices across all channels.

Accepted Answer

A) True 
 B)False

Question 5

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are

Accepted Answer

A)  difficult to define. 
B)  more important than great products. 
C)  always situated near supply chain members. 
D)  a competitive advantage that few rivals can duplicate. 
E)  almost always locations next to big-box discounters. 
A)  difficult to define. 
B)  more important than great products. 
C)  always situated near supply chain members. 
D)  a competitive advantage that few rivals can duplicate. 
E)  almost always locations next to big-box discounters.

Question 6

In which of the following categories would a dry cleaning business be placed?

Accepted Answer

A)  services retailer 
B)  specialty store 
C)  category killer 
D)  superstore 
E)  discount store 
A)  services retailer 
B)  specialty store 
C)  category killer 
D)  superstore 
E)  discount store

Question 7

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Accepted Answer

A)  in use of SKU identification 
B)  in quantity of items shipped 
C)  in speed of order fulfillment 
D)  in quality of tracking mechanisms 
E)  in use of CRM technology 
A)  in use of SKU identification 
B)  in quantity of items shipped 
C)  in speed of order fulfillment 
D)  in quality of tracking mechanisms 
E)  in use of CRM technology

Question 8

Convenience stores are said to be the modern version of the mom-and-pop grocery or general stores.Those mom-and-pop stores are no longer around.If convenience stores want to thrive,what must they do to provide value to customers?

Accepted Answer

Students will likely highlight the need

Question 9

Kim wants to maximize sales to the customers who walk into her store.Of the following,Kim will most likely focus on

Accepted Answer

A)  in-store promotions. 
B)  billboard and other outdoor advertising. 
C)  supply chain relationships. 
D)  off-price wholesaling. 
E)  mass media advertising. 
A)  in-store promotions. 
B)  billboard and other outdoor advertising. 
C)  supply chain relationships. 
D)  off-price wholesaling. 
E)  mass media advertising.

Question 10

One product strategy used by retailers to differentiate themselves from competitors is

Accepted Answer

A)  the use of private-label brands. 
B)  discount pricing. 
C)  removing brand labels from their merchandise offerings. 
D)  JIT product delivery. 
E)  offering brand-name merchandise. 
A)  the use of private-label brands. 
B)  discount pricing. 
C)  removing brand labels from their merchandise offerings. 
D)  JIT product delivery. 
E)  offering brand-name merchandise.

Question 11

Retailing is defined as the set of business activities that

Accepted Answer

A)  focuses on a firm's core values. 
B)  focuses on transactions, but not relationships. 
C)  add value to products and services sold to consumers for their personal or family use. 
D)  separates wholesaling from manufacturing. 
E)  occurs only in brick-and-mortar space. 
A)  focuses on a firm's core values. 
B)  focuses on transactions, but not relationships. 
C)  add value to products and services sold to consumers for their personal or family use. 
D)  separates wholesaling from manufacturing. 
E)  occurs only in brick-and-mortar space.

Question 12

When Creative Pen Company designed a new pen that was particularly comfortable to use,it wanted to literally get the pen in the hands of as many consumers as possible.Creative Pen will probably choose __________ distribution for its new product.

Accepted Answer

A)  intensive 
B)  exclusive 
C)  selective 
D)  collective 
E)  variable 
A)  intensive 
B)  exclusive 
C)  selective 
D)  collective 
E)  variable

Question 13

Jordan directs her salespeople to increase the company's share of wallet.Jordan is directing her salespeople to

Accepted Answer

A)  focus on increasing sales to their best customers. 
B)  focus on male consumers, and not female consumers. 
C)  sell more store brands and fewer private-label products. 
D)  become omnichannel salespeople. 
E)  expand retailing elasticity. 
A)  focus on increasing sales to their best customers. 
B)  focus on male consumers, and not female consumers. 
C)  sell more store brands and fewer private-label products. 
D)  become omnichannel salespeople. 
E)  expand retailing elasticity.

Question 14

If you were a marketer who wanted to sell your product to very specific segments,what kind of general merchandise retailer would you select? Why would this be an advantage?

Accepted Answer

Students should know that specialty stor

Question 15

Supercenters are large stores (185,000 square feet)that combine a supermarket with a full-line discount store.

Accepted Answer

A) True 
 B)False

Question 16

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

Accepted Answer

A)  supply chain 
B)  return policies 
C)  pricing 
D)  distribution 
E)  place 
A)  supply chain 
B)  return policies 
C)  pricing 
D)  distribution 
E)  place

Question 17

Natalie represents a manufacturer who makes unique,high-end hats.When making a recommendation about potential retail partners,what should be Natalie's first consideration?

Accepted Answer

A)  What is the appropriate advertising strategy? 
B)  When will customers want this product? 
C)  What prices will customers be willing to pay? 
D)  What assortment of products will customers want? 
E)  How likely is it for certain retailers to carry this product? 
A)  What is the appropriate advertising strategy? 
B)  When will customers want this product? 
C)  What prices will customers be willing to pay? 
D)  What assortment of products will customers want? 
E)  How likely is it for certain retailers to carry this product?

Question 18

Retailers who advertise that they sell at wholesale prices are wholesalers.

Accepted Answer

A) True 
 B)False

Question 19

Mira purchased some eyeliner from an Internet-based beauty supply house,and now she often receives online recommendations for other products from the same cosmetics line.These recommendations were probably the result of

Accepted Answer

A)  the purchases she had made. 
B)  purchases other customers had made that day. 
C)  manufacturer clearances and overruns. 
D)  products she may have returned to the company. 
E)  items the retailer no longer carries. 
A)  the purchases she had made. 
B)  purchases other customers had made that day. 
C)  manufacturer clearances and overruns. 
D)  products she may have returned to the company. 
E)  items the retailer no longer carries.

__________ are likely to target low-income consumers who demand national brands,but cannot afford to buy large-sized packages.

Traditionally,retailers treated all their customers ________,but today,successful retailers

__________ are subtle forms of promotion that facilitate shopping.

Omnichannel retailers are able to simply charge the same prices across all channels.

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are

In which of the following categories would a dry cleaning business be placed?

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Convenience stores are said to be the modern version of the mom-and-pop grocery or general stores.Those mom-and-pop stores are no longer around.If convenience stores want to thrive,what must they do to provide value to customers?

Kim wants to maximize sales to the customers who walk into her store.Of the following,Kim will most likely focus on

One product strategy used by retailers to differentiate themselves from competitors is

Retailing is defined as the set of business activities that

When Creative Pen Company designed a new pen that was particularly comfortable to use,it wanted to literally get the pen in the hands of as many consumers as possible.Creative Pen will probably choose __________ distribution for its new product.

Jordan directs her salespeople to increase the company's share of wallet.Jordan is directing her salespeople to

If you were a marketer who wanted to sell your product to very specific segments,what kind of general merchandise retailer would you select? Why would this be an advantage?

Supercenters are large stores (185,000 square feet)that combine a supermarket with a full-line discount store.

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

Natalie represents a manufacturer who makes unique,high-end hats.When making a recommendation about potential retail partners,what should be Natalie's first consideration?

Retailers who advertise that they sell at wholesale prices are wholesalers.

Mira purchased some eyeliner from an Internet-based beauty supply house,and now she often receives online recommendations for other products from the same cosmetics line.These recommendations were probably the result of

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 17: Retailing and Omnichannel Marketing

__________ are likely to target low-income consumers who demand national brands,but cannot afford to buy large-sized packages.

Traditionally,retailers treated all their customers ________,but today,successful retailers

__________ are subtle forms of promotion that facilitate shopping.

Omnichannel retailers are able to simply charge the same prices across all channels.

Because many consumers choose stores based on proximity to their workplaces or homes,great locations are

In which of the following categories would a dry cleaning business be placed?

How does a retail distribution center supporting a store channel most obviously differ from one supporting an Internet channel?

Convenience stores are said to be the modern version of the mom-and-pop grocery or general stores.Those mom-and-pop stores are no longer around.If convenience stores want to thrive,what must they do to provide value to customers?

Kim wants to maximize sales to the customers who walk into her store.Of the following,Kim will most likely focus on

One product strategy used by retailers to differentiate themselves from competitors is

Retailing is defined as the set of business activities that

When Creative Pen Company designed a new pen that was particularly comfortable to use,it wanted to literally get the pen in the hands of as many consumers as possible.Creative Pen will probably choose __________ distribution for its new product.

Jordan directs her salespeople to increase the company's share of wallet.Jordan is directing her salespeople to

If you were a marketer who wanted to sell your product to very specific segments,what kind of general merchandise retailer would you select? Why would this be an advantage?

Supercenters are large stores (185,000 square feet)that combine a supermarket with a full-line discount store.

In omnichannel retailing,what visible element must often be adjusted because of competition faced in different channels?

Natalie represents a manufacturer who makes unique,high-end hats.When making a recommendation about potential retail partners,what should be Natalie's first consideration?

Retailers who advertise that they sell at wholesale prices are wholesalers.

Mira purchased some eyeliner from an Internet-based beauty supply house,and now she often receives online recommendations for other products from the same cosmetics line.These recommendations were probably the result of

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters