Question 1

Because of the way __________ buy merchandise,customers can never be confident that the same merchandise will be in stock each time they visit the store.

Accepted Answer

A)  department stores 
B)  off-price retailers 
C)  discount stores 
D)  services retailers 
E)  category specialist stores 
A)  department stores 
B)  off-price retailers 
C)  discount stores 
D)  services retailers 
E)  category specialist stores

Question 2

One of the most fundamental activities of retailers is to provide __________,satisfying the needs of their target market.

Accepted Answer

A)  wholesaling opportunities 
B)  persuasive advertising 
C)  the right mix of merchandise and services 
D)  corrective price controls 
E)  category killing profitability 
A)  wholesaling opportunities 
B)  persuasive advertising 
C)  the right mix of merchandise and services 
D)  corrective price controls 
E)  category killing profitability

Question 3

Aaron has designed innovative accessories for hard-core bicycling enthusiasts.He knows where and how he will make them,and he needs to turn his attention to getting the products to the customers.As he chooses retail partners,which of the following is least important in this process?

Accepted Answer

A)  looking at the channel structure 
B)  determining where target customers will expect to find this product 
C)  considering characteristics of channel members 
D)  encouraging new bicycling enthusiasts 
E)  considering distribution intensity 
A)  looking at the channel structure 
B)  determining where target customers will expect to find this product 
C)  considering characteristics of channel members 
D)  encouraging new bicycling enthusiasts 
E)  considering distribution intensity

Question 4

For retailers,promotion refers to

Accepted Answer

A)  supply chain communication. 
B)  the relationship between price and product. 
C)  the image a store attempts to maintain through its pricing strategy. 
D)  both their in-store environment and their media communications. 
E)  the seasonal discounts offered to move end-of-season items. 
A)  supply chain communication. 
B)  the relationship between price and product. 
C)  the image a store attempts to maintain through its pricing strategy. 
D)  both their in-store environment and their media communications. 
E)  the seasonal discounts offered to move end-of-season items.

Question 5

Retailers that offer a broad variety of merchandise,limited services,and low prices are known as

Accepted Answer

A)  full-line discount stores. 
B)  convenience stores. 
C)  home improvement stores. 
D)  category specialists. 
E)  department stores. 
A)  full-line discount stores. 
B)  convenience stores. 
C)  home improvement stores. 
D)  category specialists. 
E)  department stores.

Question 6

Knowing what customers expect is essential.Retailers need to know which manufacturers their customers prefer,while manufacturers need to know

Accepted Answer

A)  if customers are using credit cards or cash to make purchases. 
B)  how many employees the retailers have. 
C)  where their target customers expect to find their products. 
D)  whether the products will fill a customer's self-actualization needs. 
E)  whether customers will find the store atmospherics appropriate to the location. 
A)  if customers are using credit cards or cash to make purchases. 
B)  how many employees the retailers have. 
C)  where their target customers expect to find their products. 
D)  whether the products will fill a customer's self-actualization needs. 
E)  whether customers will find the store atmospherics appropriate to the location.

Question 7

__________ can purchase merchandise at substantial discounts from the original wholesale prices because they do not ask the suppliers for advertising allowances or markdown adjustments.

Accepted Answer

A)  Department stores 
B)  Specialty stores 
C)  Category specialists 
D)  Drugstores 
E)  Off-price retailers 
A)  Department stores 
B)  Specialty stores 
C)  Category specialists 
D)  Drugstores 
E)  Off-price retailers

Question 8

If you're a manufacturer,and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where expert sales associates can assist customers with their selections,you'd most likely choose

Accepted Answer

A)  a category specialist. 
B)  a specialty store. 
C)  a department store. 
D)  an extreme value retailer. 
E)  a warehouse club. 
A)  a category specialist. 
B)  a specialty store. 
C)  a department store. 
D)  an extreme value retailer. 
E)  a warehouse club.

Question 9

Dollar General and Family Dollar are examples of full-price discount retailers.

Accepted Answer

A) True 
 B)False

Question 10

Retailers in expensive resort areas often find it difficult to hire quality salespeople.In a situation like this,retailers should consider augmenting or even replacing the sales and customer service functions with

Accepted Answer

A)  expanded hours of operation. 
B)  continuous use of promotions. 
C)  in-store kiosks or self-checkout lanes. 
D)  special attention to product placement in their stores. 
E)  variable pricing strategies. 
A)  expanded hours of operation. 
B)  continuous use of promotions. 
C)  in-store kiosks or self-checkout lanes. 
D)  special attention to product placement in their stores. 
E)  variable pricing strategies.

Question 11

Although customers expect across-the-board pricing consistency,why might a retailer use a variety of pricing strategies?

Accepted Answer

For retailers,the most difficult factors

Question 12

Brandon has developed a line of clothing accessories and has lined up the production and financing.Next,he is preparing to reach out to the ultimate customer.He has spoken to several stores that have agreed to carry these products,and he has narrowed his options to specialty and department stores.What factors must Brandon now address?

Accepted Answer

Students may propose a variety of steps,

Question 13

How can the size of a company affect the choice of marketing channels?

Accepted Answer

Generally,larger firms will be

Question 14

It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Accepted Answer

A) True 
 B)False

Question 15

Personal selling is particularly important for retailers selling

Accepted Answer

A)  online services. 
B)  discount items. 
C)  products that are complicated or expensive. 
D)  low-cost services. 
E)  trend or fashion items. 
A)  online services. 
B)  discount items. 
C)  products that are complicated or expensive. 
D)  low-cost services. 
E)  trend or fashion items.

Question 16

A customer who is shopping for fashionable but relatively low-cost merchandise in a pleasant environment is shopping at a(n)

Accepted Answer

A)  specialty store. 
B)  extreme value retailer. 
C)  full-line discount store. 
D)  department store. 
E)  convenience store. 
A)  specialty store. 
B)  extreme value retailer. 
C)  full-line discount store. 
D)  department store. 
E)  convenience store.

Question 17

Brian,an industrial equipment sales rep,purchases a quick snack to eat on the way to work.He buys lunch while on the road visiting customers,and grabs bread and milk on the way home when he stops to buy gas.Brian probably does the majority of this shopping at a

Accepted Answer

A)  convenience store. 
B)  warehouse club. 
C)  conventional supermarket. 
D)  drugstore. 
E)  category specialist. 
A)  convenience store. 
B)  warehouse club. 
C)  conventional supermarket. 
D)  drugstore. 
E)  category specialist.

Question 18

One significant potential benefit of the Internet channel is its ability to enable retailers to provide personalized offerings and services for each customer.

Accepted Answer

A) True 
 B)False

Question 19

Many retail golf stores have driving ranges,some with backdrops showing famous golf courses.These driving ranges allow

Accepted Answer

A)  wholesalers to evaluate promotional discounts. 
B)  retailers to improve the shopping experience through an improved product line assortment. 
C)  customers to increase their share of wallet spending. 
D)  retailers to avoid competition from knock-off products. 
E)  customers to try before they buy. 
A)  wholesalers to evaluate promotional discounts. 
B)  retailers to improve the shopping experience through an improved product line assortment. 
C)  customers to increase their share of wallet spending. 
D)  retailers to avoid competition from knock-off products. 
E)  customers to try before they buy.

Question 20

Johan owns an oil-change business called Oil Only.He changes oil in cars-and that is all he does.What kind of retail business is this?

Accepted Answer

A)  services retailer 
B)  specialty store 
C)  category specialist 
D)  extreme value retailer 
E)  off-price retailer 
A)  services retailer 
B)  specialty store 
C)  category specialist 
D)  extreme value retailer 
E)  off-price retailer

Because of the way __________ buy merchandise,customers can never be confident that the same merchandise will be in stock each time they visit the store.

One of the most fundamental activities of retailers is to provide __________,satisfying the needs of their target market.

Aaron has designed innovative accessories for hard-core bicycling enthusiasts.He knows where and how he will make them,and he needs to turn his attention to getting the products to the customers.As he chooses retail partners,which of the following is least important in this process?

For retailers,promotion refers to

Retailers that offer a broad variety of merchandise,limited services,and low prices are known as

Knowing what customers expect is essential.Retailers need to know which manufacturers their customers prefer,while manufacturers need to know

__________ can purchase merchandise at substantial discounts from the original wholesale prices because they do not ask the suppliers for advertising allowances or markdown adjustments.

If you're a manufacturer,and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where expert sales associates can assist customers with their selections,you'd most likely choose

Dollar General and Family Dollar are examples of full-price discount retailers.

Retailers in expensive resort areas often find it difficult to hire quality salespeople.In a situation like this,retailers should consider augmenting or even replacing the sales and customer service functions with

Although customers expect across-the-board pricing consistency,why might a retailer use a variety of pricing strategies?

How can the size of a company affect the choice of marketing channels?

It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Personal selling is particularly important for retailers selling

A customer who is shopping for fashionable but relatively low-cost merchandise in a pleasant environment is shopping at a(n)

Brian,an industrial equipment sales rep,purchases a quick snack to eat on the way to work.He buys lunch while on the road visiting customers,and grabs bread and milk on the way home when he stops to buy gas.Brian probably does the majority of this shopping at a

One significant potential benefit of the Internet channel is its ability to enable retailers to provide personalized offerings and services for each customer.

Many retail golf stores have driving ranges,some with backdrops showing famous golf courses.These driving ranges allow

Johan owns an oil-change business called Oil Only.He changes oil in cars-and that is all he does.What kind of retail business is this?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 17: Retailing and Omnichannel Marketing

Because of the way __________ buy merchandise,customers can never be confident that the same merchandise will be in stock each time they visit the store.

One of the most fundamental activities of retailers is to provide __________,satisfying the needs of their target market.

Aaron has designed innovative accessories for hard-core bicycling enthusiasts.He knows where and how he will make them,and he needs to turn his attention to getting the products to the customers.As he chooses retail partners,which of the following is least important in this process?

For retailers,promotion refers to

Retailers that offer a broad variety of merchandise,limited services,and low prices are known as

Knowing what customers expect is essential.Retailers need to know which manufacturers their customers prefer,while manufacturers need to know

__________ can purchase merchandise at substantial discounts from the original wholesale prices because they do not ask the suppliers for advertising allowances or markdown adjustments.

If you're a manufacturer,and you want to showcase your product in a store that has a narrow but deep selection of merchandise and where expert sales associates can assist customers with their selections,you'd most likely choose

Dollar General and Family Dollar are examples of full-price discount retailers.

Retailers in expensive resort areas often find it difficult to hire quality salespeople.In a situation like this,retailers should consider augmenting or even replacing the sales and customer service functions with

Although customers expect across-the-board pricing consistency,why might a retailer use a variety of pricing strategies?

How can the size of a company affect the choice of marketing channels?

It is primarily the retailer's responsibility to make sure customers' expectations are fulfilled.

Personal selling is particularly important for retailers selling

A customer who is shopping for fashionable but relatively low-cost merchandise in a pleasant environment is shopping at a(n)

Brian,an industrial equipment sales rep,purchases a quick snack to eat on the way to work.He buys lunch while on the road visiting customers,and grabs bread and milk on the way home when he stops to buy gas.Brian probably does the majority of this shopping at a

One significant potential benefit of the Internet channel is its ability to enable retailers to provide personalized offerings and services for each customer.

Many retail golf stores have driving ranges,some with backdrops showing famous golf courses.These driving ranges allow

Johan owns an oil-change business called Oil Only.He changes oil in cars-and that is all he does.What kind of retail business is this?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters