Question 1

Name three kinds of food retailers and five kind of general merchandise retailers.

Accepted Answer

Students may choose food retailers from

Question 2

Benton manages a building supply company.He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party.Benton will likely use the firm's ___________ to identify these customers.

Accepted Answer

A)  website 
B)  CRM database 
C)  specialty store sales 
D)  annual sales report 
E)  inventory management system 
A)  website 
B)  CRM database 
C)  specialty store sales 
D)  annual sales report 
E)  inventory management system

Question 3

When writing news stories,journalists are taught to answer the questions of who,what,when,where,and why.How is the job of retailers similar to that of journalists?

Accepted Answer

For retailers,"Who" is the target market

Question 4

Paul's family has owned and operated a small chain of conventional supermarkets for many years.Competition from a variety of other kinds of retailers has adversely affected the business.To address the new competitive reality,Paul wants to apply what he recently learned as a marketing major and he has recommended that his family's business should

Accepted Answer

A)  emphasize fresh, locally sourced perishables. 
B)  target the broadest possible customer base. 
C)  eliminate customer frills and extras. 
D)  offer fewer private-label brands. 
E)  offer more national brand packaged goods and few perishables. 
A)  emphasize fresh, locally sourced perishables. 
B)  target the broadest possible customer base. 
C)  eliminate customer frills and extras. 
D)  offer fewer private-label brands. 
E)  offer more national brand packaged goods and few perishables.

Question 5

Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to

Accepted Answer

A)  slay the category killers. 
B)  compete with off-price retailers. 
C)  drive their supply chain. 
D)  increase their share of wallet. 
E)  combat the inroads made by big-box specialty retailers. 
A)  slay the category killers. 
B)  compete with off-price retailers. 
C)  drive their supply chain. 
D)  increase their share of wallet. 
E)  combat the inroads made by big-box specialty retailers.

Question 6

Retailers' coupons,rebates,and online discounts are types of

Accepted Answer

A)  in-store promotions. 
B)  specialty product displays. 
C)  pricing promotions. 
D)  off-price wholesaling. 
E)  mass media advertising. 
A)  in-store promotions. 
B)  specialty product displays. 
C)  pricing promotions. 
D)  off-price wholesaling. 
E)  mass media advertising.

Question 7

Which type of store is small and offers a limited merchandise assortment at very low prices?

Accepted Answer

A)  specialty stores 
B)  extreme-value retailers 
C)  outlet stores 
D)  limited assortment supermarkets 
E)  convenience stores 
A)  specialty stores 
B)  extreme-value retailers 
C)  outlet stores 
D)  limited assortment supermarkets 
E)  convenience stores

Question 8

Bertone's Office Supplies has decided to branch out from its existing stores.It plans to start sending out a catalog,and also to sell its products online.Bertone's is adopting

Accepted Answer

A)  an omnichannel strategy. 
B)  exclusive distribution. 
C)  selective distribution. 
D)  an extreme value strategy. 
E)  a service retailing philosophy. 
A)  an omnichannel strategy. 
B)  exclusive distribution. 
C)  selective distribution. 
D)  an extreme value strategy. 
E)  a service retailing philosophy.

Question 9

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Accepted Answer

A)  food 
B)  general merchandise 
C)  price sensitive 
D)  limited demand 
E)  special appeal 
A)  food 
B)  general merchandise 
C)  price sensitive 
D)  limited demand 
E)  special appeal

Question 10

Convenience for the customer is seldom a factor for manufacturers when choosing a retail partner.

Accepted Answer

A) True 
 B)False

Question 11

Belinda is opening an upscale outdoor cooking equipment store.If she wants to differentiate her store from competitors based on product offerings,what will she likely need to do?

Accepted Answer

She will need to create a line

Question 12

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

Accepted Answer

A) True 
 B)False

Question 13

As the old cliché claims,the three most important things in retailing are

Accepted Answer

A)  size, location, and convenience. 
B)  price, promotion, and place. 
C)  location, location, location. 
D)  price, price, price. 
E)  before, during, and after the sale. 
A)  size, location, and convenience. 
B)  price, promotion, and place. 
C)  location, location, location. 
D)  price, price, price. 
E)  before, during, and after the sale.

Question 14

For retailers,when making decisions regarding place,a key ingredient to success is

Accepted Answer

A)  product placement promotion. 
B)  convenient locations. 
C)  private-label merchandise. 
D)  off-price placement. 
E)  customer relationship management. 
A)  product placement promotion. 
B)  convenient locations. 
C)  private-label merchandise. 
D)  off-price placement. 
E)  customer relationship management.

Question 15

How has the relationship between manufacturers and retailers changed?

Accepted Answer

Manufacturers used to dominate the suppl

Question 16

Henri wants customers in his specialty tobacco store to feel at home,as if they were in their personal smoking den.He uses lighting,music,and soft chairs to create a "look and feel" that will get customers to relax and return.Henri is focusing on which aspect of the marketing mix?

Accepted Answer

A)  price 
B)  place 
C)  policy 
D)  promotion 
E)  product 
A)  price 
B)  place 
C)  policy 
D)  promotion 
E)  product

Question 17

What is unique about drugstores as a general merchandise retailer? What competitive pressures could limit growth in sales and profits?

Accepted Answer

Drugstores are specialty stores that con

Question 18

Today,__________ dominate supply chains.

Accepted Answer

A)  large retailers 
B)  manufacturers 
C)  government agencies 
D)  wholesalers 
E)  distributors 
A)  large retailers 
B)  manufacturers 
C)  government agencies 
D)  wholesalers 
E)  distributors

Question 19

Distribution intensity is commonly divided into three levels:

Accepted Answer

A)  intensive, exclusive, and selective. 
B)  primary, secondary, and tertiary. 
C)  administered, vertical, and independent. 
D)  global, national, and local. 
E)  corporate, contractual, and independent. 
A)  intensive, exclusive, and selective. 
B)  primary, secondary, and tertiary. 
C)  administered, vertical, and independent. 
D)  global, national, and local. 
E)  corporate, contractual, and independent.

Question 20

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Accepted Answer

A)  department stores 
B)  convenience stores 
C)  category specialists 
D)  off-price retailers 
E)  full-line discount stores 
A)  department stores 
B)  convenience stores 
C)  category specialists 
D)  off-price retailers 
E)  full-line discount stores

Name three kinds of food retailers and five kind of general merchandise retailers.

Benton manages a building supply company.He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party.Benton will likely use the firm's ___________ to identify these customers.

When writing news stories,journalists are taught to answer the questions of who,what,when,where,and why.How is the job of retailers similar to that of journalists?

Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to

Retailers' coupons,rebates,and online discounts are types of

Which type of store is small and offers a limited merchandise assortment at very low prices?

Bertone's Office Supplies has decided to branch out from its existing stores.It plans to start sending out a catalog,and also to sell its products online.Bertone's is adopting

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Convenience for the customer is seldom a factor for manufacturers when choosing a retail partner.

Belinda is opening an upscale outdoor cooking equipment store.If she wants to differentiate her store from competitors based on product offerings,what will she likely need to do?

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

As the old cliché claims,the three most important things in retailing are

For retailers,when making decisions regarding place,a key ingredient to success is

How has the relationship between manufacturers and retailers changed?

Henri wants customers in his specialty tobacco store to feel at home,as if they were in their personal smoking den.He uses lighting,music,and soft chairs to create a "look and feel" that will get customers to relax and return.Henri is focusing on which aspect of the marketing mix?

What is unique about drugstores as a general merchandise retailer? What competitive pressures could limit growth in sales and profits?

Today,__________ dominate supply chains.

Distribution intensity is commonly divided into three levels:

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters

Exam 17: Retailing and Omnichannel Marketing

Name three kinds of food retailers and five kind of general merchandise retailers.

Benton manages a building supply company.He wants to invite 20 of his most valuable building-contractor customers to a golf outing and party.Benton will likely use the firm's ___________ to identify these customers.

When writing news stories,journalists are taught to answer the questions of who,what,when,where,and why.How is the job of retailers similar to that of journalists?

Omnichannel retailers use consumer information collected from the customers' Internet browsing and buying behavior to send dedicated e-mails to customers promoting specific products or services in an effort to

Retailers' coupons,rebates,and online discounts are types of

Which type of store is small and offers a limited merchandise assortment at very low prices?

Bertone's Office Supplies has decided to branch out from its existing stores.It plans to start sending out a catalog,and also to sell its products online.Bertone's is adopting

Full-line discount,category specialist,and specialty stores are all types of __________ retailers.

Convenience for the customer is seldom a factor for manufacturers when choosing a retail partner.

Belinda is opening an upscale outdoor cooking equipment store.If she wants to differentiate her store from competitors based on product offerings,what will she likely need to do?

Manufacturers might use selective distribution by allowing only a few selected retail customers in a territory to sell its products.

As the old cliché claims,the three most important things in retailing are

For retailers,when making decisions regarding place,a key ingredient to success is

How has the relationship between manufacturers and retailers changed?

Henri wants customers in his specialty tobacco store to feel at home,as if they were in their personal smoking den.He uses lighting,music,and soft chairs to create a "look and feel" that will get customers to relax and return.Henri is focusing on which aspect of the marketing mix?

What is unique about drugstores as a general merchandise retailer? What competitive pressures could limit growth in sales and profits?

Today,__________ dominate supply chains.

Distribution intensity is commonly divided into three levels:

Considering what you know about their target markets and merchandise,which of the following retailers is least likely to have an online presence?

Overview of Marketing

Developing Marketing Strategies and a Marketing Plan

Conscious Marketing,corporate Social Responsibility,and Ethics

Analyzing the Marketing Environment

Consumer Behavior

Business-To-Business Marketing

Global Marketing

Segmentation,targeting,and Positioning

Marketing Research

Product,branding,and Packaging Decisions

Developing New Products

Services: the Intangible Product

Pricing Concepts for Establishing Value

Supply Chain and Channel Management

Supply Chain and Channel Management

Integrated Marketing Communications

Advertising,public Relations,and Sales Promotions

Personal Selling and Sales Management

Filters