Question 1

In the ________ method,a word is written down,then another,creating a chain of ideas.

Accepted Answer

A) reverse brainstorming 
B) matrix charting 
C) heuristic 
D) free association 
A) reverse brainstorming 
B) matrix charting 
C) heuristic 
D) free association

Question 2

When evaluating new product development,the criteria should be exclusive and subjective.

Accepted Answer

A) True 
 B)False

Question 3

What type of innovation is illustrated by the ideas of the airplane and penicillin?

Accepted Answer

A) ordinary innovation 
B) continuous innovation 
C) technological innovation 
D) breakthrough innovation 
A) ordinary innovation 
B) continuous innovation 
C) technological innovation 
D) breakthrough innovation

Question 4

The collective notebook method involves members recording their ideas at least once a day for about a week.

Accepted Answer

A) True 
 B)False

Question 5

How many stages are in the product planning and development process?

Accepted Answer

A) Two 
B) Three 
C) Four 
D) Five 
A) Two 
B) Three 
C) Four 
D) Five

Question 6

Discuss both the Gordon method and Forced Relationship creative problem solving techniques.
A.Gordon method - unlike many other creative problem-solving techniques,begins with group members not knowing the exact nature of the problem.This ensures that the solution is not clouded by preconceived ideas and behavioral patterns.The entrepreneur starts by mentioning a general concept associated with the problem.The group responds by expressing a number of ideas.Then a concept is developed,followed by related concepts,through guidance by the entrepreneur.The actual problem is then revealed later,enabling the group to make suggestions for implementation or refinement of the final solution.
B.Forced relationships - is the process of forcing relationships among some product combinations.It asks questions about objects or ideas in an effort to develop a new idea.The new combination and concept is developed through a five-step process:
1.Isolate the elements of the problem.
2.Find the relationships between these elements.
3.Record the relationships in an orderly form.
4.Analyze the resulting relationships to find ideas or patterns.
5.Develop new ideas from these patterns.

Accepted Answer

The Gordon method and Forced Relationshi

Question 7

Attribute listing is an idea-finding technique that requires the entrepreneur to list the attributes of an item or problem and then look at each from a variety of viewpoints.

Accepted Answer

A) True 
 B)False

Question 8

Creative synthesis is an important aspect of the _________ method of creative problem solving.

Accepted Answer

A) brainwriting 
B) forced association 
C) attribute listing 
D) parameter analysis 
A) brainwriting 
B) forced association 
C) attribute listing 
D) parameter analysis

Question 9

Pierre Omidyar came up with the idea for eBay.

Accepted Answer

A) True 
 B)False

Question 10

The files of the U.S.Patent Office are kept confidential and entrepreneurs cannot study their contents.

Accepted Answer

A) True 
 B)False

Question 11

In parameter analysis a new idea is developed through a list of related issues or suggestions.

Accepted Answer

A) True 
 B)False

Question 12

One evaluation method successfully used in the concept stage is the systematic market evaluation checklist.

Accepted Answer

A) True 
 B)False

Question 13

Forced relationships is a method of forcing confrontations in focus groups.

Accepted Answer

A) True 
 B)False

Question 14

Clean energy and organic foods are current market trends.

Accepted Answer

A) True 
 B)False

Question 15

Patents filed with the U.S.Patent Office:

Accepted Answer

A) are not disclosed to the public. 
B) are the property of the U.S.Government. 
C) frequently suggest other new products. 
D) are only accessible to public limited companies. 
A) are not disclosed to the public. 
B) are the property of the U.S.Government. 
C) frequently suggest other new products. 
D) are only accessible to public limited companies.

Question 16

Members of the distribution channel are usually good sources of ideas for new products.

Accepted Answer

A) True 
 B)False

Question 17

Like the focus group,problem inventory analysis focuses on specific problems in a general product category.

Accepted Answer

A) True 
 B)False

Question 18

In the ________ method a new idea is developed through a list of related issues or suggestions.

Accepted Answer

A) Gordon 
B) checklist 
C) collective notebook 
D) matrix charting 
A) Gordon 
B) checklist 
C) collective notebook 
D) matrix charting

Question 19

_____ is not desirable when brainstorming is in process.

Accepted Answer

A) "Freewheeling" 
B) Idea combination and improvement 
C) Generating a large quantity of ideas 
D) Criticism 
A) "Freewheeling" 
B) Idea combination and improvement 
C) Generating a large quantity of ideas 
D) Criticism

Question 20

Discontinuous innovations have the least disrupting influence on established consumption patterns.

Accepted Answer

A) True 
 B)False

In the ________ method,a word is written down,then another,creating a chain of ideas.

When evaluating new product development,the criteria should be exclusive and subjective.

What type of innovation is illustrated by the ideas of the airplane and penicillin?

The collective notebook method involves members recording their ideas at least once a day for about a week.

How many stages are in the product planning and development process?

Attribute listing is an idea-finding technique that requires the entrepreneur to list the attributes of an item or problem and then look at each from a variety of viewpoints.

Creative synthesis is an important aspect of the _________ method of creative problem solving.

Pierre Omidyar came up with the idea for eBay.

The files of the U.S.Patent Office are kept confidential and entrepreneurs cannot study their contents.

In parameter analysis a new idea is developed through a list of related issues or suggestions.

One evaluation method successfully used in the concept stage is the systematic market evaluation checklist.

Forced relationships is a method of forcing confrontations in focus groups.

Clean energy and organic foods are current market trends.

Patents filed with the U.S.Patent Office:

Members of the distribution channel are usually good sources of ideas for new products.

Like the focus group,problem inventory analysis focuses on specific problems in a general product category.

In the ________ method a new idea is developed through a list of related issues or suggestions.

_____ is not desirable when brainstorming is in process.

Discontinuous innovations have the least disrupting influence on established consumption patterns.

Entrepreneurship and the Entrepreneurial Mind-Set

Entrepreneurial Intentions and Corporate Entrepreneurship

Entrepreneurial Strategy: Generating and Exploiting New Entries

Identifying and Analyzing Domestic and International Opportunities

Intellectual Property and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Marketing Plan

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters

Exam 4: Creativity and the Business Idea

In the ________ method,a word is written down,then another,creating a chain of ideas.

When evaluating new product development,the criteria should be exclusive and subjective.

What type of innovation is illustrated by the ideas of the airplane and penicillin?

The collective notebook method involves members recording their ideas at least once a day for about a week.

How many stages are in the product planning and development process?

Attribute listing is an idea-finding technique that requires the entrepreneur to list the attributes of an item or problem and then look at each from a variety of viewpoints.

Creative synthesis is an important aspect of the _________ method of creative problem solving.

Pierre Omidyar came up with the idea for eBay.

The files of the U.S.Patent Office are kept confidential and entrepreneurs cannot study their contents.

In parameter analysis a new idea is developed through a list of related issues or suggestions.

One evaluation method successfully used in the concept stage is the systematic market evaluation checklist.

Forced relationships is a method of forcing confrontations in focus groups.

Clean energy and organic foods are current market trends.

Patents filed with the U.S.Patent Office:

Members of the distribution channel are usually good sources of ideas for new products.

Like the focus group,problem inventory analysis focuses on specific problems in a general product category.

In the ________ method a new idea is developed through a list of related issues or suggestions.

_____ is not desirable when brainstorming is in process.

Discontinuous innovations have the least disrupting influence on established consumption patterns.

Entrepreneurship and the Entrepreneurial Mind-Set

Entrepreneurial Intentions and Corporate Entrepreneurship

Entrepreneurial Strategy: Generating and Exploiting New Entries

Identifying and Analyzing Domestic and International Opportunities

Intellectual Property and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Marketing Plan

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters