Question 1

What percentage of small businesses have a website?

Accepted Answer

A) 60% 
B) 70% 
C) 80% 
D) 90% 
A) 60% 
B) 70% 
C) 80% 
D) 90% D

Question 2

Brainwriting is a written form of brainstorming.

Accepted Answer

A) True 
 B)False  True

Question 3

The drawback with problem inventory analysis is that it cannot be used to test a new product idea.

Accepted Answer

A) True 
 B)False  False

Question 4

Brainstorming is an unstructured process used for generating possible ideas about a problem within a limited time frame through the spontaneous contributions of participants.

Accepted Answer

A) True 
 B)False

Question 5

The big-dream approach requires the entrepreneur to dream about the problem and its solution,thinking big.

Accepted Answer

A) True 
 B)False

Question 6

Discuss brainstorming,its definitions and tips for having a successful brainstorming session.

Accepted Answer

Brainstorming can generate ideas about a

Question 7

Which of the following statements is true?

Accepted Answer

A) Customers form the largest source of new ideas for entrepreneurs. 
B) While members of the distribution channel may be willing to provide new ideas for entrepreneurs,they may not help market them. 
C) The Federal Government is not a source of new ideas since the patent information they collect is confidential. 
D) Potential entreprenuers should establish a formal method for monitoring and evaluating competitive products and services on the market. 
A) Customers form the largest source of new ideas for entrepreneurs. 
B) While members of the distribution channel may be willing to provide new ideas for entrepreneurs,they may not help market them. 
C) The Federal Government is not a source of new ideas since the patent information they collect is confidential. 
D) Potential entreprenuers should establish a formal method for monitoring and evaluating competitive products and services on the market.

Question 8

Total internet spending was roughly _____ billion in 2011.

Accepted Answer

A) 150 
B) 200 
C) 250 
D) 300 
A) 150 
B) 200 
C) 250 
D) 300

Question 9

Developing a new idea through a chain of word associations is known as the checklist method.

Accepted Answer

A) True 
 B)False

Question 10

Focus groups use which of the following methods?

Accepted Answer

A) A moderator leads the group in an open,in-depth discussion. 
B) A moderator asks each individual in the group questions,interview style. 
C) Each participant fills out a questionnaire,followed by individual exit interviews. 
D) Each participant obtains new ideas and solutions by focusing on problems. 
A) A moderator leads the group in an open,in-depth discussion. 
B) A moderator asks each individual in the group questions,interview style. 
C) Each participant fills out a questionnaire,followed by individual exit interviews. 
D) Each participant obtains new ideas and solutions by focusing on problems.

Question 11

Total U.S.e-commerce spending grew by 12% from 2010-2011.

Accepted Answer

A) True 
 B)False

Question 12

Identify and describe the three majors types of innovation.
A.Breakthrough - fewest in number,protection is important via patents,trademarks,copyrights,examples given by the text include: penicillin,the steam engine,the computer,the airplane,the automobile,the Internet,and nanotechnology.
B.Technological - occurs more frequently than breakthrough innovation and in general is not at the same level of scientific discovery and advancement.These are very meaningful innovations,as they do offer advancements in the product/market area.As such,they usually need to be protected.Such innovations as the personal computer,the flip watch for containing pictures,voice and text messaging,and the jet airplane are examples of technological innovations.
C.Ordinary - occurs most frequently,these more numerous innovations usually extend a technological innovation into a better product or service or one that has a different-usually better-market appeal.These innovations usually come from market analysis and pull,not technology push.In other words,the market has a stronger effect on the innovation (market pull)than the technology (technology push).One ordinary innovation (Spanx)was developed by Sara Blakely,who wanted to get rid of unsightly panty lines.Examples used Spanx and gloves/slippers for yoga.

Accepted Answer

The three major types of innovation are

Question 13

The _______ is defined as the stages each product goes through from introduction to decline.

Accepted Answer

A) entrepreneurial decision making process 
B) test marketing process 
C) product planning and development process 
D) product life cycle 
A) entrepreneurial decision making process 
B) test marketing process 
C) product planning and development process 
D) product life cycle

Question 14

Reverse brainstorming is much like brainstorming except that:

Accepted Answer

A) criticism is not allowed. 
B) the technique is based on finding solutions. 
C) the group need not be careful to maintain good morale. 
D) the process usually involves identification of everything wrong with an idea. 
A) criticism is not allowed. 
B) the technique is based on finding solutions. 
C) the group need not be careful to maintain good morale. 
D) the process usually involves identification of everything wrong with an idea.

Question 15

The Occupational Safety and Health Act (OSHA)mandated that first-aid kits be available in business establishments employing more than three people.A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act.This is an example of:

Accepted Answer

A) distribution channels as an excellent source for new ideas. 
B) existing products and services as a source for new ideas. 
C) potential consumers as a source for new ideas. 
D) government regulations as a source for new product ideas. 
A) distribution channels as an excellent source for new ideas. 
B) existing products and services as a source for new ideas. 
C) potential consumers as a source for new ideas. 
D) government regulations as a source for new product ideas.

Question 16

An online company's front-end operations involve integration of customer orders with distribution channels.

Accepted Answer

A) True 
 B)False

Question 17

In the concept stage,the refined idea is tested to determine consumer acceptance.

Accepted Answer

A) True 
 B)False

Question 18

Creativity declines with

Accepted Answer

A) training and tradition. 
B) education and work experience. 
C) age,education and lack of use. 
D) mental health and work experience. 
A) training and tradition. 
B) education and work experience. 
C) age,education and lack of use. 
D) mental health and work experience.

Question 19

Every website should have search capabilities.

Accepted Answer

A) True 
 B)False

Question 20

E-commerce in the U.S.grew by ____ between 2010 and 2011.

Accepted Answer

A) 10% 
B) 11% 
C) 12% 
D) 13% 
A) 10% 
B) 11% 
C) 12% 
D) 13%

What percentage of small businesses have a website?

Brainwriting is a written form of brainstorming.

The drawback with problem inventory analysis is that it cannot be used to test a new product idea.

Brainstorming is an unstructured process used for generating possible ideas about a problem within a limited time frame through the spontaneous contributions of participants.

The big-dream approach requires the entrepreneur to dream about the problem and its solution,thinking big.

Discuss brainstorming,its definitions and tips for having a successful brainstorming session.

Which of the following statements is true?

Total internet spending was roughly _____ billion in 2011.

Developing a new idea through a chain of word associations is known as the checklist method.

Focus groups use which of the following methods?

Total U.S.e-commerce spending grew by 12% from 2010-2011.

The _______ is defined as the stages each product goes through from introduction to decline.

Reverse brainstorming is much like brainstorming except that:

The Occupational Safety and Health Act (OSHA)mandated that first-aid kits be available in business establishments employing more than three people.A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act.This is an example of:

An online company's front-end operations involve integration of customer orders with distribution channels.

In the concept stage,the refined idea is tested to determine consumer acceptance.

Creativity declines with

Every website should have search capabilities.

E-commerce in the U.S.grew by ____ between 2010 and 2011.

Entrepreneurship and the Entrepreneurial Mind-Set

Entrepreneurial Intentions and Corporate Entrepreneurship

Entrepreneurial Strategy: Generating and Exploiting New Entries

Identifying and Analyzing Domestic and International Opportunities

Intellectual Property and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Marketing Plan

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters

Exam 4: Creativity and the Business Idea

What percentage of small businesses have a website?

Brainwriting is a written form of brainstorming.

The drawback with problem inventory analysis is that it cannot be used to test a new product idea.

Brainstorming is an unstructured process used for generating possible ideas about a problem within a limited time frame through the spontaneous contributions of participants.

The big-dream approach requires the entrepreneur to dream about the problem and its solution,thinking big.

Discuss brainstorming,its definitions and tips for having a successful brainstorming session.

Which of the following statements is true?

Total internet spending was roughly _____ billion in 2011.

Developing a new idea through a chain of word associations is known as the checklist method.

Focus groups use which of the following methods?

Total U.S.e-commerce spending grew by 12% from 2010-2011.

The _______ is defined as the stages each product goes through from introduction to decline.

Reverse brainstorming is much like brainstorming except that:

The Occupational Safety and Health Act (OSHA)mandated that first-aid kits be available in business establishments employing more than three people.A newly formed company was successful in developing first-aid kits that allowed companies to comply with the standards of the act.This is an example of:

An online company's front-end operations involve integration of customer orders with distribution channels.

In the concept stage,the refined idea is tested to determine consumer acceptance.

Creativity declines with

Every website should have search capabilities.

E-commerce in the U.S.grew by ____ between 2010 and 2011.

Entrepreneurship and the Entrepreneurial Mind-Set

Entrepreneurial Intentions and Corporate Entrepreneurship

Entrepreneurial Strategy: Generating and Exploiting New Entries

Identifying and Analyzing Domestic and International Opportunities

Intellectual Property and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Marketing Plan

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters