Exam 4: Creativity and the Business Idea

The opportunity recognition process contains all of the following except:

The stage in the product planning and development process in which actual sales results are available is the:

Focus groups have been used for a variety of purposes since the 1920's.

Which area of e-commerce experienced the largest increase in sales from 2010-2011?

Brainstorming groups should:

In reverse brainstorming the focus is on all the things that are right about an idea.

This problem-solving method requires the entrepreneur to list the properties of an item or problem and then look at each from a variety of viewpoints.

Which of the following was not discussed in the text as a breakthrough innovation?

The entrepreneur should always design and build his own webpage to maintain strategic control.

The entrepreneur's ability to recognize a business opportunity is a result of his or her knowledge and experience.

Nanotechnology would be classified as a breakthrough technology.

Creative synthesis is closely connected to the technique of parameter analysis.

Creativity tends to decrease with age.

In this method,instead of generating new ideas themselves,consumers are provided with a list of problems in a general product category.What method is the author referring to here?

Continuous innovations are described as:

Parameter analysis consists of two main aspects which are:

In the test market stage of product planning,the refined product idea is tested to determine customer acceptance.

Which of the following problem-solving techniques begins with group members not knowing the exact nature of the problem?

The product life cycle consists of five main stages.

Using the big-dream approach,a new idea is developed through a list of related issues or suggestions.