Question 1

When products cannot be easily differentiated,the entrepreneur is forced to charge a lower price than the competition.

Accepted Answer

A) True 
 B)False

Question 2

Focus groups should be led by the entrepreneur.

Accepted Answer

A) True 
 B)False

Question 3

Competitor analysis begins with:

Accepted Answer

A) gathering samples of the competitors product(s). 
B) discovering each competitors advertising budget. 
C) documenting the current strategy of each primary competitor. 
D) identifying which competitors are most successful. 
A) gathering samples of the competitors product(s). 
B) discovering each competitors advertising budget. 
C) documenting the current strategy of each primary competitor. 
D) identifying which competitors are most successful.

Question 4

The _________ is the written statement of marketing objectives,strategies,and activities to be followed in the business plan.

Accepted Answer

A) marketing plan 
B) marketing mix 
C) marketing system 
D) marketing structure 
A) marketing plan 
B) marketing mix 
C) marketing system 
D) marketing structure

Question 5

A marketing plan need not provide for the use of existing resources,allocation of all equipment,financial resources,and human resources,since this is part of a production plan.

Accepted Answer

A) True 
 B)False

Question 6

Business-to-business marketing involves:

Accepted Answer

A) sales to households for personal consumption. 
B) a more direct channel of distribution than consumer markets. 
C) selling products such as household furniture. 
D) selling products and services through certified representatives. 
A) sales to households for personal consumption. 
B) a more direct channel of distribution than consumer markets. 
C) selling products such as household furniture. 
D) selling products and services through certified representatives.

Question 7

Manufacturer's agents take title to products and resell them.

Accepted Answer

A) True 
 B)False

Question 8

It is a good idea to have several marketing goals,since it provides better clarity to the entrepreneur.

Accepted Answer

A) True 
 B)False

Question 9

Which of the following is an internal environmental variable?

Accepted Answer

A) The economy 
B) Technology 
C) Industry demand 
D) Financial resources 
A) The economy 
B) Technology 
C) Industry demand 
D) Financial resources

When products cannot be easily differentiated,the entrepreneur is forced to charge a lower price than the competition.

Focus groups should be led by the entrepreneur.

Competitor analysis begins with:

The _________ is the written statement of marketing objectives,strategies,and activities to be followed in the business plan.

A marketing plan need not provide for the use of existing resources,allocation of all equipment,financial resources,and human resources,since this is part of a production plan.

Business-to-business marketing involves:

Manufacturer's agents take title to products and resell them.

It is a good idea to have several marketing goals,since it provides better clarity to the entrepreneur.

Which of the following is an internal environmental variable?

Entrepreneurship and the Entrepreneurial Mind-Set

Entrepreneurial Intentions and Corporate Entrepreneurship

Entrepreneurial Strategy: Generating and Exploiting New Entries

Creativity and the Business Idea

Identifying and Analyzing Domestic and International Opportunities

Intellectual Property and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters

Exam 8: The Marketing Plan

When products cannot be easily differentiated,the entrepreneur is forced to charge a lower price than the competition.

Focus groups should be led by the entrepreneur.

Competitor analysis begins with:

The _________ is the written statement of marketing objectives,strategies,and activities to be followed in the business plan.

A marketing plan need not provide for the use of existing resources,allocation of all equipment,financial resources,and human resources,since this is part of a production plan.

Business-to-business marketing involves:

Manufacturer's agents take title to products and resell them.

It is a good idea to have several marketing goals,since it provides better clarity to the entrepreneur.

Which of the following is an internal environmental variable?

Entrepreneurship and the Entrepreneurial Mind-Set

Entrepreneurial Intentions and Corporate Entrepreneurship

Entrepreneurial Strategy: Generating and Exploiting New Entries

Creativity and the Business Idea

Identifying and Analyzing Domestic and International Opportunities

Intellectual Property and Other Legal Issues for the Entrepreneur

The Business Plan: Creating and Starting the Venture

The Organizational Plan

The Financial Plan

Sources of Capital

Informal Risk Capital, venture Capital, and Going Public

Strategies for Growth and Managing the Implication of Growth

Accessing Resources for Growth From External Sources

Succession Planning and Strategies for Harvesting and Ending the Venture

Filters